Background Competitor Traffic Analysis
SpyFu is one of the feature rich tools, but likely has the Attractive interface out there. SpyFu offers SEO and PPC spy application choices along with their own research tool. Competitor Traffic Analysis
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform across the spectrum of SEO tooling, but for this particular review we’re focusing on its ad hoc keyword lookup capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Keyword recommendations and direction capabilities are built in during SpyFu, but I began from the Keyword Research tab.
When testing each instrument, I used exactly the same set of five Key words to see outcomes differed between every one of my opponents. Were digital advertising, pcmag, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that businesses might search for (including publishers like PCMag) as well as to discover associated search results and vulnerable competition sites.
I discovered that after running searches on my five test terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with how much cash a keyword could be worth. After hunting”digital advertising,” for instance, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to key word summary, related key words, advertiser background, status background, traffic, key word grouping, and SERP analysis. That’s only for a single keyword showing SpyFu does arguably the most granular deep-dive research into data of the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Key word, but a daily and monthly cost breakdown in addition to the number of unique advertisers had emerged on the key word in the past year. I got exactly the same level of cost breakdown when I clicked on the Associated Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a specific cost every day, daily search volume, difficulty score, and much more.
In the bottom of the results was that the SERP analysis. This broke down each URL in the search results page, though KWFinder and Moz Pro equally offer a more detailed breakdown in this regard. SpyFu targets monthly cost, which may or may not be important to your business. Results such as the Advertiser History graph, a lengthy list and complex diagram of the ads appearing on that search page as time passes, was somewhat too in the weeds for me as a newcomer SEO tool user. However, for digital marketers and advertisers, SpyFu can be a gold mine. Competitor Traffic Analysis
With SpyFu Kombat you can look at overlapping and site key words For up to 3 sites. For the PPC version you may also find a chart which goes back over a period of a couple years showing the overall amount of keywords being bid on by all 3 websites. You may also rollover the chart to see key words specific to only 2 of the sites if you are feeling the 3rd site may not be doing as good a job (or vice versa) as two of the other sites. It will also show you the PPC budgets of those sites in addition to the number of organic keywords rank in the top 50 results for keyword.
When you click it will show you that the Keywords in whatever bucket you click, to the right of the graph. It is possible to see and download those key words for your use. As you can see I’m on the ads tab but the choices are comparable once you click on the organic tab (on the top box, the organic one at the underside shows you total organic key words ).
Switching between the organic tab along with the ppc tab (also as the Total # of organic search phrases + PPC ad budget should also give you an notion of which of the bigger sites are more into the PPC or SEO side of things that may be a good barometer to check in if you happen to be focusing on one area on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain name on the home page and also are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at the way the website might break out parts of the principal domain, perhaps a good spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to full Keyword Ad History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (with a link to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Competitor Traffic Analysis
Keyword Management and Reviews
Keyword management is baked in to SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using monthly search volume, CPC, problem rating, and monthly price. All these are SpyFu’s four chief metrics where keyword research is worried. On the left of this desk are the key words you’ve researched and grouped yourself, or top keyword class suggestions from SpyFu. At the top right of this desk you can subsequently add chosen keywords for lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound connection between SEO and client relationship management (CRM). In the List Builder tab, there’s a Top Lists segment with targeted lists of domain names and keywords like”Domains That Pay the Most On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are a few of the choices.
Next to Leading Lists, there’s a dedicated Business Leads tab. This acts the exact same manner as a search: You enter a location, key words and businesses, and refine results using filters such as AdWords budget and SEO clicks. The research then returns a list of leads with contact information that is accessible and this site’s monthly ad budget that can subsequently be exported into your CRM or direct management system. I’d like to see SpyFu proceed a step further with this and incorporate its own SEO lead lists straight using a stage such as Salesforce$75.00 in salesforce.com, but the tool is currently ahead of the curve. SEMrush has a beta generation tool, but that is the closest any additional optimization product I tested comes to exactly what SpyFu offers.
But, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for groups . Users can download the templates from the SpyFu website and then upload into an AdWords account.
The platform also includes deeper SEO campaign management With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated keyword research and rank monitoring in a campaign. My SpyFu is only accessible paid programs (not the free trial), but it allows you to install multiple projects tracking grouped key words plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and add a new project. It is the greatest and only case in this roundup of SEO-focused PM.
There’s also You start continuing monitoring that keyword ranking changes and reports back with weekly domain positions and’ve identified. I was able to set up custom SEO reports in a few simple measures: Enter a domain name and choose if to conduct a report on SpyFu’s suggested custom keywords or domain key words. I entered my five habit key words in a field, picked up to five opponents’ URLs, then was given the choice to run either a report or a monthly report.
That Type of analysis is just another area in which SpyFu stands outside, since it also has a tool called”Kombat” that is available from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the tool immediately built an interactive data visualization that showed where the top keywords of PCMag overlapped with our competitors. There’s also what SpyFu calls a”keyword world,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This study breakdown is another feature which helps ways to gain an SEO edge on the competition. Competitor Traffic Analysis
With the SEO performance of its primary Solution, SpyFu has introduced a research tool named Nacho Analytics, which provides access to the web analytics of other sites. Through this platform, you can view time-of-day visitors sections, and behavior that is on-page.
Keyword Advertisement History
You will be shown by Advertisement Background, through colour bars, how frequently the Key words appeared in a domain’s PPC campaign alongside any modifications in the ad copy (all of which can be exported to excel). It shows a year’s worth of information up front and goes back to 2006 via the Bonus History Button.
So it is fairly straightforward, which is exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here’s the advertisement history of the key word”, plain and simple. Typically, if you see a keyword being advertised on by a PPC advertiser that is good consistent it’s possible to look to employ that advertisement copy technique to a niche market of that keyword. If I had been advertising for”resorts in Oklahoma” I might listen to that which ad copy was successful, as time passes, for this main/core keyword”hotels”.
Domain Advertisement History
Except it reveals the domain Ad History is similar to Keyword Advertisement History Keyword history of a particular domain.
This tool is useful in looking Your opponents (or bigger players on your niche) and which ones they tried and left (which could be ones for you to prevent from the gate). All of this assumes the domain you’re researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes term relationships, Publicly accessible keyword information, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you input. You can filter look volume, by CPC as you can see, and you can exclude keywords.
For me, I would rather use the PPC keywords and the Organic key words found In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive research instrument versus a keyword search tool. Competitor Traffic Analysis
Pricing and Plans
Since I mentioned, SpyFu’s Fundamental plan begins at $33 each Month when billed yearly (or $39 month-to-month). Though, contrary to other tools within this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not price by search success. All plans come with an infinite number of key word collection name, domain name, backlink, and competitor/domain comparison search results combined with boundless data export. The functionality that you get with SpyFu for the cost is a significant factor in the reason we gave it an Editors’ Choice, along with the boundless search volumes make the tool much more appealing for study that is ad hoc.
That is not to say SpyFu does not cap anything. The Basic Program provides you a potential of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed annually) bumps leads and contacts to 500 and weekly monitored keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The company has really slashed on its pricing since our original inspection, which makes it attractive to SMBs.
I find their tools useful for search that is aggressive. I do not use Their own Keyword Smart Search that They provide (in a straightforward fashion) in the price points that they give is quite A combination that is wonderful. SpyFu makes its way Each undertaking. Competitor Traffic Analysis