Intro Competitor Traffic
SpyFu is among the more feature rich tools, but probably has the Least appealing interface on the market. SpyFu provides SEO and PPC spy tool options . Competitor Traffic
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do across the spectrum of SEO tooling, but for this particular review we’re focusing mostly on its own ad hoc research capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Direction capabilities and keyword recommendations are built in during SpyFu, but I started in the Keyword Research tab.
When testing each tool, I used exactly the same set of five Keywords to see outcomes differed between every one of my opponents. The five key words I used were pcmag advertising, internet shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that businesses might search for (including publishers such as PCMag) and to discover associated search results and vulnerable competition sites.
I found that after running searches on my five evaluation terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with exactly how much money a keyword could be worth. After hunting”digital marketing,” for instance, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into key word summary, related keywords, advertiser history, ranking history, traffic, key word group, and SERP analysis. That is only for a single key word question, revealing how SpyFu will arguably the most granular deep-dive research into data of all the tools I tested.
Atop the main results, SpyFu gave me not CPC for the Key word, however a daily and yearly cost breakdown as well as the number of unique advertisers had appeared on the keyword in the last year. I got exactly the same level of cost breakdown once I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a particular cost every day, daily investigation volume, difficulty rating, and more.
At the bottom of the results was that the SERP analysis. This broke down each URL from the search results page, even however KWFinder and Moz Guru both offer a more detailed breakdown in this respect. SpyFu focuses. Results such as the Advertiser History graph, a long list and complicated diagram of the advertisements appearing on this search page as time passes, was a bit too in the weeds for me as a novice SEO instrument user. But for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Competitor Traffic
With SpyFu Kombat you can look at overlapping and website keywords To get up to 3 websites. For the PPC version you can also see a graph which goes back over a period of a couple years showing the general amount of keywords being bid on by all three sites. You can also rollover the chart to find keywords specific to just two of those sites if you feel the 3rd website might not be doing as great a job (or vice versa) as two of the other sites. It is going to also show you the PPC budgets of the websites in addition to the amount of organic keywords ranking in the top 50 results for keyword.
When you click it will show you the Key words in whatever bucket you click. You can view and download those keywords for your use. As you can see I’m on the advertisements tab but the choices are similar once you click on the natural tab (on the top box, the organic one on the underside shows you complete organic key words ).
Switching between the natural tab and the ppc tab (as well as the Total # of organic search phrases + PPC advertisement budget must also give you an notion of what of the bigger sites are more to the PPC or SEO side of things that may be a good barometer to look in if you chance to be focusing on a single place on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain on the home page and also are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at how a website might split parts of the principal domain, perhaps a good spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to complete Keyword Ad History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (using a link to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Competitor Traffic
Keyword Management and Reports
Keyword management is baked in to SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with monthly search volume, CPC, problem rating, and monthly price. These are SpyFu’s four main metrics where keyword research is concerned. On the left of the desk are the keyword you’ve researched and grouped yourself, or top keyword group tips from SpyFu. At the top right of the desk you can subsequently add chosen key words for lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound link between SEO and client relationship management (CRM). From the List Builder tab, there is a Top Lists section with concentrated lists of domains and key words like”Assets Which Spend the maximum On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are a few of the options.
Next to Top Lists, there’s a dedicated Company Leads tab. This essentially acts the exact same manner You enter industries and keywords, a place, and refine results using filters such as AdWords budget and SEO clicks. The research returns a list of leads with the monthly ad budget and contact information that may be exported to your CRM or lead management system of this site. I’d love to see SpyFu go a step further with this and integrate its own SEO lead lists straight with a stage like Salesforce$75.00 in salesforce.com, but this tool is currently ahead of the curve. SEMrush includes a beta generation tool, but that is the closest any additional optimization merchandise I tested comes to exactly what SpyFu offers.
But, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for keyword groups in hundreds of businesses. Users may download the templates from the SpyFu site and upload into a AdWords account.
The system also includes deeper SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated key word research and rank monitoring in a campaign. My SpyFu is only accessible paid plans (not the free trial), but it allows you to set up multiple jobs tracking grouped key words plotted against SEO rank, traffic worth, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and add a new project. It is the best and only example in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you choose You ‘ve identified and begin ongoing monitoring that keyword ranking changes and reports back together with weekly domain positions. I was able to set up custom SEO reports in a few straightforward measures: Enter a domain name then choose whether or not to conduct a document on SpyFu’s suggested custom key words or domain keywords. I entered my five custom key words chose up to five competitors’ URLs, then was given the option to run a one time report or a recurring report.
That sort of analysis that is competitive is another area where SpyFu stands out, as it also has a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the instrument immediately built an interactive information visualization that revealed where PCMag key words overlapped with our competitors. There’s also what SpyFu calls a”key word universe,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature which helps unearth ways to acquire an SEO edge. Competitor Traffic
Along with the SEO performance of its primary product, SpyFu has introduced a study tool named Nacho Analytics, which provides access to different sites’ web analytics. Through this stage, you can see time-of-day visitors, segments, and on-page behavior.
Keyword Ad History
You will be shown by Advertisement History, through color bars, how often the Key words appeared in a domain’s PPC campaign along with any changes in the ad copy (all of which may be exported into excel). It goes back to 2006 through the Bonus History Button and reveals that a year’s worth of data.
So it’s fairly straightforward, which is exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here’s the ad history of the key word”, plain and simple. If you find a keyword being advertised on by a good PPC advertiser persistent then you can look to apply that ad copy technique to a market of that bigger keyword. If I had been advertisements for”resorts in Oklahoma” I might listen to what ad copy was successful, as time passes, for this main/core key word”resorts”.
Domain Advertisement History
Except it reveals the domain Ad History is similar to Keyword Ad History Key word history of a domainname.
This instrument is useful in Taking a Look Your opponents (or larger players in your market ) and which ones they attempted and left (which could be ones that you prevent from the gate). All this presumes the domain you’re researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic word relationships, Publicly available keyword data, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you enter. You can also filter by CPC, search volume as you can see, and you might exclude keywords.
For me personally, I prefer to use the Organic keywords found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a research instrument versus a research tool. Competitor Traffic
Pricing and Plans
As I mentioned, SpyFu’s Fundamental plan starts at $33 per Month when billed yearly (or $39 per month ). Though, contrary to other tools in this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search results. All programs have an infinite number of domain, keyword, keyword group, backlink, and comparison search results along with boundless data export. The performance that you receive with SpyFu for the price is a significant factor in the reason we gave it an Editors’ Choice, and the unlimited search volumes make the tool much more appealing for study that is keyword that is ad hoc.
That’s not to mention SpyFu does not cap anything. The Fundamental Plan provides you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed annually) lumps leads and contacts to 500 and per week monitored keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. The firm has actually slashed its pricing since our review, making it attractive to SMBs.
I find their tools useful for research that is aggressive. I do not use Their own Keyword Smart Search explained above but the number of information which They give (in a straightforward fashion) in the price points that they provide is very A combination that is wonderful. SpyFu makes its way into my toolbox on just about Each project. Competitor Traffic