Background Competitor Web Traffic Analysis
SpyFu is among the feature rich tools, but has the Least appealing interface on the market. SpyFu offers SEO and PPC spy tool choices . Competitor Web Traffic Analysis
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform across the spectrum of SEO tooling, but for this review we are focusing mostly on its ad hoc keyword lookup capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Recommendations and direction capacities are built in throughout SpyFu, but I began in the Keyword Research tab.
When I used the same set of five Key words to observe results differed between every one of my opponents. The five keywords I used were IT consultant , electronic marketing, internet shopping, pcmag, and small business accounting. I chose this mixture to simulate real world terms that companies might hunt for (such as publishers such as PCMag) as well as to find related search results and vulnerable competition sites.
I found that after conducting searches in my five test terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with how much money a key word is worth. After hunting”digital marketing,” for example, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into key word summary, related key words, advertiser history, ranking history, backlinks, keyword group, and SERP analysis. That’s only for a single keyword revealing how SpyFu will arguably the most granular deep-dive investigation into keyword data of all the tools I tested.
Atop the main results, SpyFu gave me not CPC for the Key word, but a daily and yearly cost breakdown in addition to how many unique advertisers had emerged on the key word in the last year. I received exactly the same level of price breakdown when I clicked on the Associated Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a specific cost every day, daily search volume, difficulty score, and more.
At the bottom of the keyword results was that the SERP analysis. This broke down each URL from the search results page, even though KWFinder and Moz Pro equally offer a more comprehensive breakdown in this respect. SpyFu focuses on price, which might or may not be significant to your small business. Results like the Advertiser History chart, a lengthy list and complex diagram of the advertisements appearing on that search page as time passes, was somewhat too in the weeds for me as a novice SEO instrument user. However, for advertisers and marketers, SpyFu can be a gold mine. Competitor Web Traffic Analysis
With SpyFu Kombat you can look at overlapping and website Certain key words To get up to 3 sites. For your PPC version you may also see a graph which goes back over a period of a couple years showing the general amount of keywords being bid on by all 3 websites. You may also rollover the chart to see keywords specific to just 2 of the sites if you feel the 3rd website might not be doing as great a job (or vice versa) as two of those other websites. It will also show you the PPC budgets of the websites as well as the amount of organic keywords rank in the top 50 results for keyword.
When you click it will show you the Key words in whatever bucket you click, to the right of the chart. You can see and download those keywords for your own use. As you can see I’m on the advertisements tab however, the choices are similar once you click on the organic tab (on the top box, the natural one at the bottom shows you complete organic key words ).
Switching between the natural tab and the ppc tab (also as the Overall # of organic search phrases + PPC ad budget should also give you an notion of what of the larger sites are more into the PPC or SEO side of things that may be a good barometer to check at if you happen to be concentrating on a single area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain on the home page and are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at how a site might split parts of the main domain, perhaps a fantastic place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to complete Keyword Ad History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (using a URL to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Competitor Web Traffic Analysis
Keyword Management and Reviews
Keyword direction is baked into SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using monthly search volume, CPC, problem score, and monthly cost. These are SpyFu’s four main metrics where keyword research is concerned. On the left of this table are either the keyword you’ve researched and grouped yourself, or high keyword group tips from SpyFu. At the top right of this table you can then add chosen key words for lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound link between SEO and client relationship management (CRM). In the List Builder tab, there’s a Best Lists section with concentrated lists of domains and key words like”Domains That Spend the maximum On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are some of the options.
Alongside Top Lists, there’s a dedicated Company Leads tab. This essentially acts the exact same manner You enter a place, keywords and businesses, and refine outcomes using filters such as AdWords budget and SEO clicks. The search returns a list of leads with the monthly ad budget and available contact information that may be exported into your CRM or lead management system of that site. I’d love to view SpyFu proceed a step further with this and incorporate its own SEO lead lists directly with a stage such as Salesforce$75.00 at salesforce.com, but this tool is already ahead of the curve. SEMrush has a beta generation instrument, but that’s the closest any other optimization product that I tested comes to exactly what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for keyword groups in hundreds of businesses. The templates can be downloaded by users in the SpyFu website and then upload to an AdWords account.
The platform also includes SEO campaign direction With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word study and rank tracking within a campaign. My SpyFu is only available in paid programs (not the free trial), but it allows you to set up multiple projects tracking grouped keywords plotted against SEO position, traffic worth, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and add a new project. It is the only and best case in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose You start tracking that reports back with weekly domain rankings and keyword position changes and’ve identified. Using the webpage, I was also able to prepare custom SEO reports in a few straightforward measures: Enter a domain name then choose if to run a document on SpyFu’s suggested domain keywords or custom keywords. I entered my five habit key words in a field, chose up to five opponents’ URLs, and then was given the option to run a report or a report.
That sort of analysis that is aggressive is another area where SpyFu stands out, as it also includes a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the tool quickly built an interactive information visualization which showed where PCMag key words overlapped with our competitors. There’s also what SpyFu calls for a”key word world,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This study breakdown is just another feature which helps ways for you to acquire an SEO edge. Competitor Web Traffic Analysis
With the SEO performance of its main Solution, SpyFu has introduced a research tool named Nacho Analytics, which offers access to different sites’ internet analytics. Through this stage, you can see time-of-day visitors, sections, and on-page behavior.
Keyword Advertisement History
You will be shown by Ad History, through colour coded bars, how often the Keyword appeared in a domain PPC campaign alongside any modifications in the advertisement copy (all of which can be exported to excel). It shows that a year’s worth of information and goes back to 2006 through the Bonus History Button.
So it’s fairly straightforward, which is what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here is the ad history of the keyword”, plain and simple. Typically, if you find a key word being advertised on by a PPC advertiser that is good persistent you can look to employ that ad copy technique to a niche market of the keyword that is bigger. If I were advertisements for”resorts in Oklahoma” I would pay attention to that which ad copy was successful, as time passes, for that main/core keyword”hotels”.
Domain Advertisement History
Except it reveals the, domain Ad History is similar to Keyword Ad History Key word history of a domain.
This instrument is useful in Taking a Look Your competitors (or bigger players in your niche) and which ones that they attempted and abandoned (which could be ones that you prevent from the gate). All of this assumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic word relationships, Publicly available keyword data, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you enter. You could also filter from CPC, look volume, as you can see, and you might also exclude key words.
For me, I would rather use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a search tool versus a research tool. Competitor Web Traffic Analysis
Pricing and Strategies
As I just said, SpyFu’s Basic plan begins at $33 each Month when billed yearly (roughly $39 per month ). Though, unlike other tools in this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not price by search results. All plans have an unlimited number of domain, key word group, backlink, and comparison search results along with data export. The performance that you get with SpyFu for the price is an important element in why we gave it an Editors’ Choice, and the search volumes make the instrument even more appealing for study that is keyword that is ad hoc.
That is not to mention SpyFu doesn’t cap anything. The Basic Plan gives you a potential of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed annually) lumps contacts and leads to 500 and per week tracked keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. The firm has slashed on its pricing.
I find their tools pretty helpful for research that is competitive. I don’t use Their Keyword Smart Search which They provide (in a simple fashion) at the price points that they give is quite A nice combination. SpyFu makes its way Each undertaking. Competitor Web Traffic Analysis