Background Competitor Website Analysis
SpyFu is one of the feature rich tools, but has the Least appealing interface on the market. SpyFu provides SEO and PPC spy tool choices . Competitor Website Analysis
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform throughout the spectrum of SEO tooling, but with this review we are focusing mostly on its own ad hoc keyword lookup capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Recommendations and direction capacities are built in during SpyFu, but I began in the Keyword Research tab.
When testing each tool, I used exactly the Exact Same set of five Keywords to see how results differed between every one of my opponents. The five keywords that I used were pcmag marketing, online shopping, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that companies might search for (such as publishers such as PCMag) as well as to discover associated search results and vulnerable competition websites.
I found that after conducting searches in my five test terms SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with how much money a keyword is worth. After hunting”digital marketing,” for instance, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to key word summary, related key words, advertiser history, status background, traffic, key word grouping, and SERP analysis. That is just for one key word revealing SpyFu does arguably the most granular deep-dive research into data of the tools I tested.
Atop the main results, SpyFu gave me not CPC for the Key word, however a daily and yearly cost breakdown in addition to how many unique advertisers had appeared on the key word in the past year. I got exactly the same degree of price breakdown once I clicked on the Related Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a specific price per day, daily investigation volume, difficulty rating, and much more.
At the bottom of the key word results was that the SERP analysis. This broke down every URL from the search results page, even though KWFinder and Moz Guru both offer a more detailed breakdown in this regard. SpyFu focuses on monthly price, which may or may not be significant to your business. Results such as the Advertiser History graph, a long list and complicated diagram of the advertisements appearing on this search page over time, was somewhat too in the weeds for me as a newcomer SEO tool user. But for digital marketers and advertisers, SpyFu is a gold mine. Competitor Website Analysis
With SpyFu Kombat you can look at overlapping and website Certain key words To get up to 3 websites. For your PPC version you may also see a graph which goes over a span of a few years demonstrating that the general amount of keywords being bid on by all 3 websites. You can also rollover the chart to see keywords specific to just 2 of those websites if you are feeling the 3rd site may not be doing as good a job (or vice versa) as 2 of the other sites. It is going to also show you that the PPC budgets of those websites in addition to the number of organic keywords ranking in the top 50 results for keyword.
When you click it will show you the Key words in whatever bucket you click, to the right of this graph. You can view and download those keywords for your own use. As you can see I am on the ads tab however, the choices are similar once you click the organic tab (on the upper box, the natural one on the bottom shows you complete organic keywords).
Switching between the organic tab and the ppc tab (also as the Total # of organic search phrases + PPC ad budget must also give you a good notion of which of the bigger sites are more to the PPC or SEO aspect of things which can be a fantastic barometer to check at if you chance to be focusing on one area on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain name on the home page and also are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at how a site might split parts of the principal domain, perhaps a fantastic spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to complete Keyword Ad History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (with a link to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Competitor Website Analysis
Keyword Management and Reports
Keyword management is baked in to SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with minimal search volume, CPC, problem score, and monthly price. These are SpyFu’s four chief metrics where key word research is worried. On the left of the table are the keyword you’ve researched and booted yourself, or high keyword class suggestions from SpyFu. At the top right of this desk you can then add selected key words for lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its deep connection between SEO and client relationship management (CRM). From the List Builder tab, there’s a Best Lists segment with concentrated lists of domains and keywords like”Domains That Pay the Most On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are a few of the choices.
Alongside Leading Lists, there’s a dedicated Company Leads tab. This basically acts the exact same way You enter a location, industries and keywords, and refine results using filters such as AdWords budget and SEO clicks. The search returns a list of URL leads with that website’s monthly ad budget and available contact information that can be exported to lead management system or your CRM. I’d like to see SpyFu go a step farther with this and incorporate its own SEO lead lists straight with a platform such as Salesforce$75.00 at salesforce.com, but this instrument is currently ahead of the curve. SEMrush has a lead generation instrument, but that is the closest comes to what SpyFu offers.
However, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups . The templates can be downloaded by users from the SpyFu website and upload into an AdWords account.
The system also includes SEO campaign direction Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated keyword study and rank monitoring within a campaign. My SpyFu is only accessible paid programs (not the free trial), but it lets you install multiple projects tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and add a new project. It is the best and only example in this roundup of SEO-focused PM.
There’s also Keywords you’ve identified and start monitoring that keyword ranking changes and reports back with weekly domain positions. Using the webpage, I was also able to prepare custom SEO reports in a few simple steps: Enter a domain name and then choose if to conduct a report on SpyFu’s suggested custom keywords or domain key words. I entered my five custom key words chose up to five competitors’ URLs, and then was given the choice to run a one time report or a recurring report.
That Type of analysis that is aggressive is just another area where SpyFu stands outside, since it also includes a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the instrument quickly built an interactive information visualization that showed where PCMag key words overlapped with our competitors. There’s also what SpyFu calls for a”keyword world,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This research breakdown is just another feature that helps unearth ways to gain an SEO edge. Competitor Website Analysis
Along with the SEO performance of its product, SpyFu has introduced a study tool called Nacho Analytics, which offers access to other sites’ web analytics. Through this platform, you can see time-of-day visitors sections, and behavior that is on-page.
Keyword Ad History
Keyword Advertisement History will show you, through colour bars often the Key words appeared in a domain’s PPC campaign along with any changes in the ad copy (all of which can be exported into excel). It extends back to 2006 through the Bonus History Button and shows a year’s worth of data up front.
So it is fairly straightforward, and that’s what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here is the advertisement history of the key word”, plain and simple. If you find a key word being advertised on by a PPC advertiser consistent then it’s possible to look to employ that advertisement copy technique to a market of that keyword that is bigger. If I had been advertisements for”resorts in Oklahoma” I would listen to that which ad copy has been successful, as time passes, for this main/core key word”hotels”.
Domain Advertisement History
Except it reveals the domain Ad History is similar to Keyword Ad History Key word history of a domain.
This instrument is useful in Taking a Look Your opponents (or larger players in your niche) and which ones that they attempted and abandoned (which may be ones that you prevent out of the gate). All of this presumes the domain you are currently exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes word connections, Publicly accessible keyword data, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you could also filter search volume, from CPC, and you can also exclude keywords.
For me, I prefer to use the PPC keywords and the Organic keywords found In either SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a research instrument versus a keyword search tool. Competitor Website Analysis
Pricing and Strategies
Since I just said, SpyFu’s Fundamental plan begins at $33 each Month when billed yearly (roughly $39 month-to-month). Though, unlike other tools in this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not price by search results. All plans have an infinite number of keyword, keyword collection domain name, backlink, and competitor/domain comparison search results combined with data export. The performance that you receive with SpyFu for the cost is an important factor in why we gave it an Editors’ Choice, along with the search volumes make the instrument much more appealing for ad hoc research that is keyword.
That is not to mention SpyFu doesn’t cap anything. The Basic Program provides you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed yearly ) bumps contacts and leads to 500 and weekly monitored keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. The firm has actually slashed on its pricing because our original inspection, which makes it even more attractive to SMBs.
I find their tools pretty useful for research. I don’t use Their own Keyword Smart Search that They give (in a straightforward fashion) in the price points they provide is quite A combination that is nice. SpyFu makes its way Each undertaking. Competitor Website Analysis