Introduction Competitor Website Analysis Tools
SpyFu is among the feature rich tools, but has the Attractive interface out there. SpyFu offers SEO and PPC spy application choices along with their very own search tool. Competitor Website Analysis Tools
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do across the spectrum of SEO tooling, but for this review we are focusing on its ad hoc keyword lookup capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Keyword recommendations and management capacities are built in throughout SpyFu, but I started in the Keyword Research tab.
When I used the same set of five Key words to see results differed between each of my opponents. The five keywords I used were IT consultant , electronic advertising, internet shopping, pcmag, and small business accounting. I chose this mixture to simulate real world terms that companies might search for (including publishers like PCMag) as well as to find related search results and vulnerable competition sites.
I discovered that, after running searches on my five evaluation terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with how much cash a key word is worth. After hunting”digital advertising,” for example, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to keyword overview, related keywords, advertiser history, ranking history, traffic, key word grouping, and SERP analysis. That is just for a single key word revealing how SpyFu does arguably the most granular deep-dive research into key word data of the tools I analyzed.
Atop the primary results, SpyFu gave me not only CPC for the Keyword, but a daily and yearly cost breakdown as well as the number of unique advertisers had appeared on the key word in the past year. I got the same level of cost breakdown when I clicked on the Related Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a particular cost every day, daily investigation volume, difficulty score, and more.
At the bottom of the results that are key word was the SERP analysis. This broke down each URL in the search results page, even though KWFinder and Moz Guru equally offer a much more comprehensive breakdown in this respect. SpyFu targets price, which might or might not be important to your business. Results like the Advertiser History graph, a lengthy list and complicated diagram of the advertisements appearing on this search page as time passes, was a bit too from the weeds for me as a novice SEO tool user. However, for digital marketers and advertisers, SpyFu is a gold mine. Competitor Website Analysis Tools
With SpyFu Kombat you can look at overlapping and website keywords To get up to 3 sites. For the PPC version you can also see a graph which goes back over a span of a few years demonstrating that the general number of key words being bid on by all 3 sites. You may also rollover the graph to see key words specific to just 2 of those sites if you feel the 3rd site might not be doing as good a job (or vice versa) as 2 of the other sites. It will also show you that the PPC budgets of the websites in addition to the amount of organic keywords rank in the top 50 results for said keyword.
When you click it will show you the Key words in whatever bucket you click. You can see and download those keywords for your use. As you can see I am on the advertisements tab however, the choices are comparable when you click the organic tab (on the top box, the natural one at the bottom shows you total organic keywords).
Switching between the natural tab along with the ppc tab (as well as the Overall # of organic search phrases + PPC ad budget should also give you an idea of which of the larger sites are more to the PPC or SEO aspect of things that may be a good barometer to look at if you chance to be concentrating on a single area over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain on the home page and also are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the site might break out parts of the main domain, maybe a fantastic place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to full Keyword Ad History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (with a link to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Competitor Website Analysis Tools
Keyword Management and Reviews
Keyword management is baked in to SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with monthly search volume, CPC, difficulty rating, and monthly cost. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of this desk are the key words you’ve researched and booted yourself, or top keyword class suggestions from SpyFu. At the top right of the desk you can subsequently add selected key words to lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its profound connection between SEO and client relationship management (CRM). In the List Builder tab, there’s a Top Lists segment with concentrated lists of domain names and keywords like”Domains That Spend the maximum On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are a few of the options.
Next to Top Lists, there’s a dedicated Company Leads tab. This essentially acts the same way as a key word search: You enter a location, businesses and key words, and refine outcomes using filters like AdWords budget and SEO clicks. The research returns a list of leads with this website’s monthly advertising budget and contact information that is accessible that can be exported into your CRM or lead management system. I’d love to see SpyFu proceed a step farther with this and incorporate its own SEO lead lists directly with a stage such as Salesforce$75.00 at salesforce.com, but the tool is already ahead of the curve. SEMrush has a lead generation instrument, but that’s the closest any other optimization product that I tested comes to what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for keyword groups in countless businesses. The templates can be downloaded by users in the SpyFu website and upload into an AdWords account.
The system also includes SEO campaign direction With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated key word research and rank tracking within a campaign. My SpyFu is only accessible paid plans (not the free trial), but it allows you to set up multiple jobs tracking grouped key words plotted against SEO rank, traffic worth, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and then include a new project. It’s the only and best case in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you choose Keywords you’ve identified and start monitoring that reports back with domain positions and keyword position changes. I was able to set up custom SEO reports in a few simple measures: Enter a domain name choose if to run a document on SpyFu’s suggested domain key words or custom key words. I entered my five habit key words picked up to five competitors’ URLs, and then was given the choice to run either a one-off report or a recurring monthly report.
That sort of analysis that is aggressive is another area in which SpyFu stands outside, since it also has a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the tool immediately built an interactive data visualization which showed where PCMag keywords overlapped with our competitors. There’s also what SpyFu calls a”key word world,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This research breakdown is just another feature that will help ways to acquire an SEO edge. Competitor Website Analysis Tools
Along with the SEO functionality of its primary product, SpyFu has introduced a study tool called Nacho Analytics, which offers access to other sites’ web analytics. Through this platform, you can see time-of-day visitors segments, and behavior that is on-page.
Keyword Ad History
Ad History will show you, via colour coded bars frequently the Keyword appeared in a domain PPC campaign along with any modifications in the ad copy (all of which can be exported into excel). It goes back to 2006 through the Bonus History Button and shows a year’s worth of information up front.
So it is fairly straightforward, and that’s exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here’s the advertisement history of the keyword”, plain and simple. Normally, if you see a keyword being promoted on by a PPC advertiser consistent you can look to apply that ad copy technique to a niche market of that keyword that is larger. If I were advertising for”hotels in Oklahoma” I might pay attention to what ad copy has been successful, over time, for that main/core keyword”hotels”.
Domain Advertisement History
Domain Ad History Is like Keyword Advertisement History except it reveals the History of a particular domain.
This instrument is useful in looking Your opponents (or bigger players on your market ) and which ones they tried and left (which may be ones for you to prevent out of the gate). All this assumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses word connections, Publicly accessible keyword data, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you enter. You can also filter look volume, by CPC as you can see, and you might also exclude key words.
For me, I prefer to use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a search tool versus a research tool. Competitor Website Analysis Tools
Pricing and Plans
As I just mentioned, SpyFu’s Basic plan begins at $33 each Month when billed yearly (or $39 month-to-month). Though, contrary to other tools within this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not price by search success. All plans have an infinite number of comparison search results , keyword, keyword group, backlink, and domain name along with data export. The functionality you receive with SpyFu for your cost is a significant factor in why we gave it an Editors’ Choice, along with the search volumes make the tool even more attractive for study that is keyword that is ad hoc.
That is not to mention SpyFu does not cap anything. The Fundamental Plan gives you a potential of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed yearly ) bumps leads and contacts to 500 and weekly tracked keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the company has actually slashed on its pricing since our initial review, making it even more attractive to SMBs.
I find that their tools helpful for competitive search. I don’t use Their own Keyword Smart Search explained above but the number of information that They provide (in a straightforward fashion) in the price points they give is quite A combination that is nice. SpyFu makes its way Every project. Competitor Website Analysis Tools