Background Competitor Website Traffic
SpyFu is among the feature rich tools, but probably has the Least attractive interface out there. SpyFu offers SEO and PPC spy tool choices along with their keyword search tool. Competitor Website Traffic
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform throughout the spectrum of SEO tooling, but for this review we’re focusing on its ad hoc research capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Management capabilities and keyword recommendations are built in throughout SpyFu, however I started in the Keyword Research tab.
When I used the Exact Same set of five Key words to see how outcomes differed between every one of my opponents. The five key words that I used were pcmag, electronic advertising, internet shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that businesses might hunt for (such as publishers such as PCMag) and to discover related search results and vulnerable competition sites.
I discovered that, after conducting searches in my five evaluation terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with exactly how much cash a keyword is worth. After searching”digital marketing,” for instance, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into key word overview, related key words, advertiser background, status background, backlinks, keyword grouping, and SERP analysis. That’s only for one keyword showing how SpyFu does arguably the most granular investigation into keyword data of all the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Key word, but a daily and monthly cost breakdown in addition to the number of unique advertisers had appeared on the keyword in the last year. I received the exact same degree of price breakdown when I clicked on the Associated Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a specific cost every day, daily search volume, difficulty score, and much more.
In the bottom of the key word results was that the SERP analysis. This broke down each URL from the search results page, even though KWFinder and Moz Guru both offer a much more comprehensive breakdown in this respect. SpyFu targets cost, which may or might not be important to your business. Results like the Advertiser History graph, a long list and complicated diagram of the advertisements appearing on that search page over time, was somewhat too from the weeds for me as a novice SEO tool user. However, for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Competitor Website Traffic
With SpyFu Kombat you can look at overlapping and site Certain key words To get up to 3 websites. For your PPC version you may also find a graph which goes over a period of a few years demonstrating the general amount of keywords being bid on by all 3 sites. You can also rollover the chart to see keywords specific to only 2 of those sites if you are feeling the 3rd website may not be doing as good a job (or vice versa) as 2 of those other sites. It will also show you the PPC budgets of the sites as well as the amount of organic keywords rank in the top 50 results for keyword.
When you click it will show you that the Key words in whatever bucket you click, to the right of the chart. It is possible to view and download those keywords for your use. As you can see I’m on the ads tab however, the choices are similar when you click the organic tab (on the upper box, the natural one on the underside shows you complete organic key words ).
Switching between the natural tab and the ppc tab (also as the Overall # of organic keywords + PPC advertisement budget should also give you a good idea of what of the bigger sites are more to the PPC or SEO aspect of things which can be a good barometer to check in if you happen to be concentrating on a single area over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain name on the home page and are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the site might split parts of the principal domain, maybe a fantastic place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to full Keyword Ad History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (using a URL to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Competitor Website Traffic
Keyword Management and Reports
Keyword direction is baked into SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using minimal search volume, CPC, difficulty score, and monthly cost. All these are SpyFu’s four main metrics where key word research is worried. On the left of this table are either the keyword you have researched and booted yourself, or top keyword class tips from SpyFu. At the top right of the desk you can subsequently add chosen key words for lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its profound connection between SEO and client relationship management (CRM). From the List Builder tab, there is a Top Lists section with concentrated lists of domain names and key words like”Assets Which Spend the maximum On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are a few of the choices.
Alongside Leading Lists, there’s a dedicated Business Leads tab. This acts exactly the same manner as a keyword search: You enter keywords and industries, a place, and refine outcomes using filters such as AdWords budget and SEO clicks. The search then returns a list of leads with this website’s monthly ad budget and contact information that is available that may then be exported to your CRM or direct management system. I’d love to view SpyFu proceed a step further with this and integrate its own SEO lead lists directly with a stage like Salesforce$75.00 at salesforce.com, but the instrument is already ahead of the curve. SEMrush includes a beta generation tool, but that is the closest comes to what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for key word groups . Users can download the templates from the SpyFu site and then upload to an AdWords account.
The system also includes deeper SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated key word research and rank tracking within a campaign. My SpyFu is just available in paid plans (not the free trial), but it allows you to install multiple jobs tracking grouped key words plotted against SEO position, traffic value, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and include a new project. It is the best and only example in this roundup of built-in, SEO-focused PM.
There’s also You ‘ve identified and begin continuing tracking that keyword position changes and reports back together with weekly domain rankings. Utilizing the webpage, I was able to set up custom SEO reports in a few simple measures: Enter a domain name then choose if to run a report on SpyFu’s suggested domain keywords or custom key words. I entered my five custom keywords in a field, chose up to five opponents’ URLs, and then was given the option to run a report or a monthly report.
That Type of analysis is just another area where SpyFu stands out, since it also has a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the tool built an interactive information visualization that revealed where the top key words of PCMag overlapped with our opponents. There is also what SpyFu calls a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This research breakdown is just another feature which will help unearth ways for one to gain an SEO advantage. Competitor Website Traffic
Together with the SEO performance of its main Solution, SpyFu has introduced a study tool called Nacho Analytics, which offers access to the internet analytics of websites. Through this platform, you can see behavior visitors, and segments.
Keyword Ad History
Keyword Advertisement Background will show you, through color coded bars often the Keyword appeared in a domain PPC campaign along with any modifications in the advertisement copy (all of which can be exported to excel). It reveals that a year’s worth of data up front and goes back to 2006 through the Bonus History Button.
So it’s pretty straightforward, which is what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here’s the advertisement history of this key word”, plain and simple. If you see a keyword being promoted on by a PPC advertiser that is good consistent then it’s possible to look to apply that advertisement copy technique to some niche market of the keyword. If I were advertisements for”hotels in Oklahoma” I would listen to what ad copy was successful, as time passes, for that main/core key word”hotels”.
Domain Advertisement History
Except it reveals the domain Ad History Is like Keyword Ad History Key word history of a domainname.
This tool is useful in looking at keywords Which Have Been effective for Your competitors (or larger players in your niche) and which ones that they tried and abandoned (which could be ones that you avoid out of the gate). All this assumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic term connections, Publicly accessible keyword data, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you enter. You can filter look volume, from CPC as you can see, and you can exclude keywords.
For me personally, I would rather use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive search tool versus a research tool. Competitor Website Traffic
Pricing and Plans
Since I just said, SpyFu’s Fundamental plan begins at $33 per Month when billed yearly (or $39 per month ). Though, unlike other tools in this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not price by search results. All plans have an infinite number of comparison search results , key word, keyword collection, backlink, and domain combined with data export. The performance that you receive with SpyFu for your cost is an important factor in the reason we gave it an Editors’ Choice, and the boundless search volumes make the instrument much more attractive for ad hoc research that is keyword.
That’s not to say SpyFu doesn’t cap anything. The Fundamental Program gives you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed annually) lumps contacts and leads to 500 and per week tracked keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. The company has slashed on its pricing since our initial review, making it attractive to SMBs.
I find that their tools helpful for competitive search. I don’t use Their own Keyword Smart Search explained above but the amount of data which They provide (in a simple fashion) at the price points that they provide is quite A combination that is nice. SpyFu makes its way Every project. Competitor Website Traffic