Intro Competitor Website Traffic Statistics
SpyFu is one of the more feature rich tools, but likely has the Attractive interface on the market. SpyFu provides SEO and PPC spy application choices . Competitor Website Traffic Statistics
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform across the spectrum of SEO tooling, but for this review we’re focusing on its ad hoc keyword lookup capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Direction capabilities and keyword recommendations are built in throughout SpyFu, but I began in the Keyword Research tab.
When testing each tool, I used the Exact Same set of five Key words to observe results differed between each of my competitors. Were IT consultant marketing, online shopping, pcmag, and small business bookkeeping. I chose this combination to simulate real world terms that businesses might search for (such as publishers such as PCMag) as well as to discover associated search results and vulnerable competition websites.
After running searches on my five test terms, I found that SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with exactly how much money a keyword is worth. After searching”digital marketing,” for example, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to key word summary, related key words, advertiser background, ranking history, traffic, key word group, and SERP analysis. That is only for a single key word showing SpyFu does arguably the most granular research into data of all the tools I tested.
Atop the results, SpyFu gave me not just CPC for the Key word, however a daily and yearly cost breakdown in addition to how many unique advertisers had appeared on the key word in the last year. I received exactly the same level of price breakdown once I clicked on the Associated Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a particular price every day, daily investigation volume, difficulty score, and much more.
In the bottom of the results was that the SERP analysis. This broke down each URL from the search results page, even however KWFinder and Moz Guru equally offer a much more comprehensive breakdown in this regard. SpyFu targets price, which might or might not be significant to your small business. Results such as the Advertiser History chart, a lengthy list and complex diagram of the advertisements appearing on this search page over time, was a bit too in the weeds for me as a newcomer SEO tool user. However, for digital marketers and advertisers, SpyFu is a gold mine. Competitor Website Traffic Statistics
With SpyFu Kombat you can look at overlapping and website keywords For up to 3 sites. For your PPC version you may also find a chart which goes over a period of a couple years demonstrating the overall amount of key words being bid on by all 3 sites. You may also rollover the graph to see key words specific to just two of those websites if you feel the 3rd site may not be doing as good a job (or vice versa) as 2 of the other websites. It will also show you the PPC budgets of those websites as well as the amount of organic keywords rank in the top 50 results for said keyword.
When you click it will show you the Key words in whatever bucket you click. It is possible to see and download those keywords for your use. As you can see I am on the ads tab but the choices are similar when you click the natural tab (on the top box, the organic one at the bottom shows you complete organic keywords).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic keywords + PPC ad budget should also give you a good notion of what of the larger sites are more to the PPC or SEO side of things that may be a fantastic barometer to check in if you chance to be concentrating on a single place over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain on the home page and are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at how a website might split parts of the principal domain, maybe a fantastic spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to complete Keyword Ad History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (using a link to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Competitor Website Traffic Statistics
Keyword Management and Reviews
Keyword direction is baked into SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with monthly search volume, CPC, problem rating, and monthly price. These are SpyFu’s four main metrics where key word research is worried. On the left of the desk are the keyword you have researched and booted yourself, or high keyword class suggestions from SpyFu. At the top right of the table you can subsequently add selected key words for lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its profound link between SEO and client relationship management (CRM). From the List Builder tab, there’s a Best Lists segment with concentrated lists of domains and keywords like”Assets Which Spend the maximum On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are some of the choices.
Next to Top Lists, there is a dedicated Company Leads tab. This acts exactly the exact same way as a key word search: You enter a place, businesses and key words, and refine outcomes using filters like AdWords budget and SEO clicks. The research then returns a list of URL leads with contact information that is available and that site’s monthly ad budget that may subsequently be exported into your CRM or lead management system. I’d love to view SpyFu go a step farther with this and incorporate its own SEO lead lists directly using a stage like Salesforce$75.00 at salesforce.com, but this tool is currently ahead of the curve. SEMrush has a beta lead generation instrument, but that’s the closest any optimization product I tested comes to exactly what SpyFu offers.
But, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups . Users may download the templates in the SpyFu site and then upload into an AdWords account.
The platform also includes SEO campaign direction With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated keyword study and rank tracking within a campaign. My SpyFu is only available in paid programs (not the free trial), but it allows you to install multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and add a new job. It’s the greatest and only example in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you take Keywords youbegin ongoing tracking that keyword ranking changes and reports back together with weekly domain rankings and’ve identified. Using the tab, I was also able to prepare custom SEO reports in a few straightforward measures: Enter a domain name and choose if to run a document on SpyFu’s suggested custom keywords or domain keywords. I entered my five habit key words picked up to five competitors’ URLs, and then was given the choice to run a one-off report or a report.
That sort of competitive analysis is just another area where SpyFu stands outside, since it also has a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the tool quickly built an interactive information visualization which showed where the top keywords of PCMag overlapped with our opponents. There’s also what SpyFu calls for a”key word world,” list CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This study breakdown is another feature which helps unearth ways for one to gain an SEO advantage. Competitor Website Traffic Statistics
Together with the SEO performance of its Solution, SpyFu has introduced a research tool called Nacho Analytics, which offers access to the internet analytics of websites. Through this platform, you can view time-of-day traffic sections, and behavior.
Keyword Ad History
Advertisement History will show you, through coded bars, how frequently the Key words appeared in a domain PPC campaign along with any changes in the advertisement copy (all of which can be exported to excel). It shows a year’s worth of data and extends back to 2006 via the Bonus History Button.
So it’s pretty straightforward, and that’s exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here is the ad history of the keyword”, plain and simple. Normally, if you see a key word being promoted on by a PPC advertiser consistent then it’s possible to look to employ that advertisement copy technique to some niche market of the keyword. If I were advertising for”hotels in Oklahoma” I would listen to that which ad copy has been successful, over time, for this main/core key word”hotels”.
Domain Ad History
Domain Ad History Is like Keyword Ad History except it reveals the History of a particular domain.
This instrument is useful in Taking a Look at keywords that have been successful for Your opponents (or bigger players on your market ) and which ones they tried and left (which could be ones for you to avoid from the gate). All of this assumes the domain you are currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses word relationships, Publicly accessible keyword data, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you enter. You can filter by CPC, look volume, as you can see, and you can also exclude key words.
For me personally, I would rather use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a competitive research tool versus a search tool. Competitor Website Traffic Statistics
Pricing and Plans
Since I said, SpyFu’s Fundamental plan starts at $33 each Month when billed yearly (or $39 month-to-month). Though, unlike other tools within this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search success. All programs come with an unlimited number of domain name, key word, keyword collection, backlink, and competitor/domain comparison search results combined with data export. The functionality that you receive with SpyFu for the price is a significant element in the reason we gave it an Editors’ Choice, and the boundless search volumes make the tool much more attractive for research that is ad hoc.
That is not to mention SpyFu does not cap anything. The Fundamental Program provides you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) lumps contacts and leads to 500 and per week monitored keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the company has slashed its pricing.
I find that their tools pretty helpful for search. I don’t use Their Keyword Smart Search described above but the amount of data that They give (in a straightforward fashion) at the price points they give is very A combination that is nice. SpyFu makes its way into my toolbox on just about Each undertaking. Competitor Website Traffic Statistics