Background Competitors To Google
SpyFu is one of the feature rich tools, but likely has the Attractive interface on the market. SpyFu offers SEO and PPC spy application choices . Competitors To Google
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do throughout the spectrum of SEO tooling, but with this particular review we are focusing on its own ad hoc lookup capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Direction capacities and recommendations are built in during SpyFu, but I started in the Keyword Research tab.
When testing each instrument, I used the same set of five Key words to see results differed between each of my competitors. Were pcmag, digital advertising, internet shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that companies might search for (such as publishers such as PCMag) and to discover related search results and vulnerable competition sites.
I discovered that, after running searches on my five evaluation terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with how much cash a keyword is worth. After hunting”digital marketing,” for example, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into keyword summary, related keywords, advertiser history, ranking history, traffic, key word group, and SERP analysis. That is just for a single key word question, revealing how SpyFu will arguably the most granular investigation into data of all the tools I analyzed.
Atop the results, SpyFu gave me not only CPC for the Key word, but a daily and monthly cost breakdown in addition to how many unique advertisers had appeared on the keyword in the past year. I received the exact same level of price breakdown once I clicked on the Related Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a specific price per day, daily investigation volume, difficulty rating, and much more.
At the bottom of the results that are keyword was that the SERP analysis. This broke down each URL from the search results page, however KWFinder and Moz Pro both provide a more detailed breakdown in this respect. SpyFu focuses. Results such as the Advertiser History chart, a long list and complicated diagram of the advertisements appearing on that search page over time, was a bit too from the weeds for me as a newcomer SEO instrument user. But for advertisers and marketers, SpyFu can be a gold mine. Competitors To Google
With SpyFu Kombat you can look at overlapping and site key words For up to 3 websites. For your PPC version you may also find a graph which goes back over a period of a few years showing the general amount of key words being bid on by all three sites. You can also rollover the chart to find key words specific to just two of those websites if you are feeling the 3rd site might not be doing as great a job (or vice versa) as 2 of the other websites. It will also show you that the PPC budgets of the websites in addition to the amount of organic keywords rank in the top 50 results for keyword.
When you click it will show you that the Keywords in whatever bucket you click, to the right of the chart. It is possible to see and download those keywords for your use. As you can see I am on the ads tab but the options are similar when you click the organic tab (on the upper box, the natural one at the underside shows you total organic key words ).
Switching between the natural tab along with the ppc tab (as well as the Overall # of organic search phrases + PPC advertisement budget should also give you a good idea of what of the larger sites are more to the PPC or SEO side of things which can be a fantastic barometer to check in if you chance to be concentrating on one place on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain name on the home page and are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the website might break out parts of the principal domain, perhaps a fantastic spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to complete Keyword Ad History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (using a link to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Competitors To Google
Keyword Management and Reports
Keyword direction is baked into SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with monthly search volume, CPC, problem rating, and monthly cost. All these are SpyFu’s four chief metrics where keyword research is worried. On the left of this table are the key words you have researched and booted yourself, or top keyword class suggestions from SpyFu. At the top right of this table you can subsequently add selected key words for lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its profound link between SEO and client relationship management (CRM). From the List Builder tab, there is a Best Lists segment with concentrated lists of domain names and keywords like”Assets Which Pay the maximum On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are some of the choices.
Next to Top Lists, there is a dedicated Company Leads tab. This essentially acts the exact same manner as a key word search: You enter key words and businesses, a place, and refine results using filters such as AdWords budget and SEO clicks. The search then returns a list of leads with the monthly advertising budget and available contact information that may be exported into your CRM or direct management system of that site. I’d love to see SpyFu proceed a step farther with this and integrate its own SEO lead lists directly using a stage such as Salesforce$75.00 in salesforce.com, but the instrument is already ahead of the curve. SEMrush has a beta generation tool, but that’s the closest any additional optimization product that I tested comes to exactly what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups that are key word . Users may download the templates from the SpyFu site and upload to a AdWords account.
The system also includes SEO campaign management Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated keyword research and rank monitoring in a campaign. My SpyFu is only accessible paid programs (not the free trial), but it lets you install multiple jobs tracking grouped key words plotted against SEO rank, traffic worth, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and then include a new job. It is the only and greatest case in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you choose Keywords you’ve identified and start continuing tracking that reports back together with weekly domain rankings and keyword ranking changes. Using the tab, I was able to set up custom SEO reports in a few simple steps: Enter a domain name and choose if to run a document on SpyFu’s suggested custom key words or domain key words. I entered my five habit key words in a field, chose up to five competitors’ URLs, and then was given the option to run a report or a recurring report.
This Type of aggressive analysis is another area in which SpyFu stands out, as it also includes a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the tool built an interactive information visualization that revealed where PCMag’s top keywords overlapped with our opponents. There is also what SpyFu calls a”keyword world,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This research breakdown is just another feature which will help unearth ways for you to acquire an SEO advantage. Competitors To Google
Along with the SEO performance of its Solution, SpyFu has introduced a research tool called Nacho Analytics, which offers access to other sites’ internet analytics. Through this platform, you can view sections visitors, and behavior.
Keyword Ad History
Ad History will show you, through coded bars often the Key words appeared in a domain’s PPC campaign alongside any changes in the advertisement copy (all of which may be exported to excel). It extends back to 2006 through the Bonus History Button and shows that a year’s worth of information.
So it is fairly straightforward, and that’s what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here is the ad history of the keyword”, plain and simple. If you find a keyword being advertised on by a PPC advertiser that is good consistent then it’s possible to look to employ that ad copy technique to a niche market of the keyword. If I had been advertising for”hotels in Oklahoma” I might listen to what ad copy was successful, as time passes, for that main/core keyword”resorts”.
Domain Ad History
Domain Ad History Is like Keyword Advertisement History except it reveals the History of a domain.
This instrument is useful in Taking a Look Your competitors (or larger players in your niche) and which ones they attempted and abandoned (which could be ones that you prevent out of the gate). All this presumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic word relationships, Publicly available keyword data, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you enter. You can filter from CPC, look volume as you can see, and you can exclude keywords.
For me personally, I prefer to use the PPC keywords as well as the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive search instrument versus a search tool. Competitors To Google
Pricing and Plans
Since I mentioned, SpyFu’s Fundamental plan begins at $33 per Month when billed yearly (or $39 per month ). Though, contrary to other tools within this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not cost by search results. All plans have an infinite number of keyword, keyword collection , domain name, backlink, and competitor/domain comparison search results along with unlimited data export. The functionality you get with SpyFu for your price is an important factor in the reason we gave it an Editors’ Choice, and the boundless search volumes make the instrument even more appealing for research that is ad hoc.
That is not to mention SpyFu doesn’t cap anything. The Fundamental Plan gives you a potential of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed annually) bumps contacts and leads to 500 and per week tracked keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has slashed on its pricing since our original review, making it attractive to SMBs.
I find their tools useful for aggressive search. I don’t use Their Keyword Smart Search which They provide (in a straightforward fashion) at the price points that they provide is quite A combination that is wonderful. SpyFu makes its way into my toolbox on just about Every project. Competitors To Google