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SpyFu is one of the more feature rich tools, but has the Attractive interface out there. SpyFu provides SEO and PPC spy application choices alongside their own keyword search tool. Contact Spyfu
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform across the spectrum of SEO tooling, but with this particular review we are focusing mostly on its own ad hoc lookup capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Management capacities and recommendations are built in during SpyFu, however I started from the Keyword Research tab.
When testing each instrument, I used exactly the same set of five Keywords to see outcomes differed between every one of my opponents. The five key words that I used were digital advertising, pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that companies might hunt for (including publishers like PCMag) and to discover associated search results and vulnerable competitor sites.
I found that, after conducting searches on my five test terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with exactly how much money a key word is worth. After hunting”digital advertising,” for instance, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into keyword overview, related key words, advertiser history, status background, traffic, key word group, and SERP analysis. That’s just for one key word question, revealing SpyFu does the most granular deep-dive research into data of all the tools I tested.
Atop the primary results, SpyFu gave me not CPC for the Key word, however a daily and monthly cost breakdown as well as how many unique advertisers had emerged on the key word in the last year. I received exactly the same degree of price breakdown once I clicked on the Associated Keyword, which also enabled me to narrow results employing a left-hand filter menu to a particular price every day, daily investigation volume, difficulty rating, and more.
At the bottom of the keyword results was the SERP analysis. This broke down every URL from the search results page, even though KWFinder and Moz Pro both offer a more detailed breakdown in this regard. SpyFu targets cost, which might or might not be important to your small business. Results such as the Advertiser History graph, a lengthy list and complicated diagram of the ads appearing on this search page as time passes, was somewhat too in the weeds for me as a newcomer SEO instrument user. However, for advertisers and digital marketers, SpyFu is a gold mine. Contact Spyfu
With SpyFu Kombat you can look at overlapping and website specific keywords To get up to 3 sites. For the PPC version you may also see a chart which goes over a period of a few years demonstrating the overall number of keywords being bid on by all 3 websites. You can also rollover the chart to find key words specific to just two of the sites if you are feeling the 3rd website might not be doing as good a job (or vice versa) as two of the other sites. It is going to also show you that the PPC budgets of the sites as well as the amount of organic keywords ranking in the top 50 results for keyword.
When you click on an area of the circle chart it will show you the Keywords in whatever bucket you click, to the right of the chart. It is possible to see and download those key words for your use. As you can see I am on the ads tab but the options are comparable once you click the natural tab (on the upper box, the organic one on the bottom shows you complete organic keywords).
Switching between the organic tab along with the ppc tab (as well as the Overall # of organic search phrases + PPC advertisement budget must also give you a good idea of which of the larger sites are more into the PPC or SEO side of things which can be a good barometer to look in if you chance to be focusing on a single area on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at how a website might split parts of the main domain, maybe a good place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to full Keyword Advertisement History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (with a URL to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Contact Spyfu
Keyword Management and Reviews
Keyword management is baked in to SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with monthly search volume, CPC, problem score, and monthly cost. These are SpyFu’s four main metrics where keyword research is concerned. On the left of this table are the key words you have researched and grouped yourself, or top keyword class suggestions from SpyFu. On the top right of this desk you can subsequently add chosen keywords to lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and customer relationship management (CRM). From the List Builder tab, there is a Best Lists segment with concentrated lists of domain names and keywords like”Assets Which Pay the maximum On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are some of the choices.
Next to Top Lists, there’s a dedicated Company Leads tab. This acts the exact same manner as a key word search: You enter keywords and businesses, a place, and refine results using filters such as AdWords budget and SEO clicks. The research then returns a list of URL leads with contact information that is available and that site ad budget that can be exported into your CRM or direct management system. I’d like to view SpyFu go a step farther with this and incorporate its own SEO lead lists directly using a stage like Salesforce$75.00 at salesforce.com, but this instrument is already ahead of the curve. SEMrush includes a beta generation instrument, but that is the closest any optimization product I tested comes to exactly what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for key word groups . The templates can be downloaded by users from the SpyFu website and then upload into an AdWords account.
The platform also includes SEO campaign direction With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word study and rank monitoring in a campaign. My SpyFu is just accessible paid plans (not the free trial), but it lets you install multiple projects tracking grouped keywords plotted against SEO rank, traffic value, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and include a new project. It is the only and best example in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you take Keywords you’ve identified and start tracking that reports back together with domain rankings and keyword ranking changes. Using the tab, I was also able to prepare custom SEO reports in a few simple steps: Enter a domain name then choose if to conduct a report on SpyFu’s suggested domain key words or custom keywords. I entered my five habit key words in a field, chose up to five opponents’ URLs, then was given the choice to run a report or a recurring report.
This sort of analysis is another area in which SpyFu stands out, since it also has a tool called”Kombat” that is available from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the tool built an interactive information visualization that showed where PCMag’s top key words overlapped with our competitors. There is also what SpyFu calls a”key word world,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This study breakdown is another feature which helps ways for you to gain an SEO edge. Contact Spyfu
Together with the SEO functionality of its Solution, SpyFu has introduced a study tool named Nacho Analytics, which provides access to other sites’ internet analytics. Through this stage, you can view behavior visitors, and sections.
Keyword Advertisement History
Keyword Ad Background will show you, through colour bars frequently the Key words appeared in a domain’s PPC campaign alongside any modifications in the ad copy (all of which can be exported to excel). It goes back to 2006 via the Bonus History Button and reveals a year’s worth of data.
So it is fairly straightforward, which is what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here’s the advertisement history of the key word”, plain and simple. Normally, if you find a keyword being advertised on by a fantastic PPC advertiser consistent it’s possible to look to employ that advertisement copy technique to some niche market of that keyword. If I had been advertising for”hotels in Oklahoma” I might listen to that which ad copy was successful, as time passes, for this main/core keyword”resorts”.
Domain Advertisement History
Domain Ad History is similar to Keyword Ad History except it reveals the History of a specific domain.
This instrument is useful in Taking a Look at keywords that have been successful for Your opponents (or larger players in your niche) and which ones they attempted and left (which may be ones for you to prevent from the gate). All of this presumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes term connections, Publicly available keyword data, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you enter. You can filter from CPC, look volume as you can see, and you can also exclude keywords.
For me personally, I prefer to use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a competitive search tool versus a research tool. Contact Spyfu
Pricing and Strategies
Since I mentioned, SpyFu’s Basic plan starts at $33 per Month when billed yearly (or $39 per month ). Though, unlike other tools in this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not price by search success. All plans come with an unlimited number of domain name, key word collection, backlink, and competitor/domain comparison search results combined with unlimited data export. The performance you receive with SpyFu for the cost is an important element in the reason we gave it an Editors’ Choice, and the search volumes make the instrument much more appealing for research that is keyword that is ad hoc.
That’s not to mention SpyFu does not cap anything. The Fundamental Program gives you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed annually) lumps leads and contacts to 500 and per week tracked keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the firm has slashed its pricing because our inspection, making it even more attractive to SMBs.
I find their tools pretty useful for search. I do not use Their own Keyword Smart Search which They provide (in a straightforward fashion) at the price points they provide is very A combination that is wonderful. SpyFu makes its way into my arsenal on just about Each project. Contact Spyfu