SpyFu is among the feature rich tools, but has the Least attractive interface on the market. SpyFu offers SEO and PPC spy application options along with their very own search tool. Covario
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do across the spectrum of SEO tooling, but for this review we’re focusing primarily on its ad hoc research capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and direction capabilities are built in throughout SpyFu, however I started from the Keyword Research tab.
When I used exactly the same set of five Keywords to see outcomes differed between every one of my competitors. Were digital advertising, pcmag, online shopping, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that businesses might hunt for (such as publishers such as PCMag) and to find related search results and vulnerable competitor websites.
I discovered that after conducting searches on my five test terms SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with exactly how much cash a keyword is worth. After searching”digital marketing,” for example, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into keyword overview, related keywords, advertiser background, ranking history, traffic, key word grouping, and SERP analysis. That’s only for a single keyword query, revealing SpyFu does the most granular deep-dive investigation into key word data of all the tools I analyzed.
Atop the results, SpyFu gave me not just CPC for the Key word, but a daily and monthly cost breakdown in addition to how many unique advertisers had emerged on the keyword in the past year. I received exactly the same level of price breakdown once I clicked on the Related Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a specific price every day, daily search volume, difficulty rating, and more.
At the bottom of the results was the SERP analysis. This broke down each URL from the search results page, even though KWFinder and Moz Pro both provide a more comprehensive breakdown in this respect. SpyFu focuses on monthly cost, which might or might not be significant to your small business. Results like the Advertiser History graph, a lengthy list and complex diagram of the advertisements appearing on that search page over time, was a bit too in the weeds for me as a novice SEO instrument user. But for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Covario
With SpyFu Kombat you can look at overlapping and website keywords For up to 3 sites. For your PPC version you can also find a graph which goes over a span of a few years showing that the overall amount of key words being bid on by all three websites. You may also rollover the graph to see keywords specific to just 2 of the sites if you feel the 3rd site may not be doing as good a job (or vice versa) as 2 of the other websites. It is going to also show you that the PPC budgets of those websites in addition to the amount of organic keywords ranking in the top 50 results for keyword.
When you click it will show you the Keywords in whatever bucket you click, towards the right of this graph. It is possible to see and download those keywords for your use. As you can see I am on the ads tab but the options are comparable once you click on the organic tab (on the top box, the natural one on the underside shows you complete organic key words ).
Switching between the organic tab and the ppc tab (also as the Overall # of organic search phrases + PPC ad budget must also give you an idea of which of the bigger sites are more into the PPC or SEO side of things which can be a good barometer to check at if you chance to be focusing on a single area on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain on the home page and also are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the website might break out parts of the principal domain, perhaps a good place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to complete Keyword Advertisement History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (using a URL to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Covario
Keyword Management and Reports
Keyword management is baked into SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with minimal search volume, CPC, problem rating, and monthly price. These are SpyFu’s four main metrics where key word research is worried. On the left of the desk are either the keyword you’ve researched and booted yourself, or high keyword group tips from SpyFu. At the top right of the desk you can subsequently add chosen keywords for lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its profound link between SEO and client relationship management (CRM). From the List Builder tab, there is a Best Lists segment with targeted lists of domains and key words like”Domains That Spend the Most On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are some of the choices.
Alongside Top Lists, there is a dedicated Business Leads tab. This basically acts exactly the same way You enter businesses and keywords, a location, and refine outcomes using filters like AdWords budget and SEO clicks. The search returns a list of URL leads with contact information that is accessible and that site’s monthly ad budget that can be exported into your CRM or lead management system. I’d like to see SpyFu go a step further with this and incorporate its SEO lead lists directly with a platform like Salesforce$75.00 in salesforce.com, but the tool is already ahead of the curve. SEMrush has a beta lead generation tool, but that’s the closest any optimization merchandise that I tested comes to exactly what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for groups that are keyword in countless businesses. The templates can be downloaded by users from the SpyFu site and upload to a AdWords account.
The system also includes SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword research and rank monitoring within a campaign. My SpyFu is only available in paid programs (not the free trial), but it lets you install multiple projects tracking grouped key words plotted against SEO position, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and then add a new project. It is the greatest and only example in this roundup of built-in, SEO-focused PM.
There’s also You start ongoing monitoring that keyword position changes and reports back together with domain rankings and’ve identified. I was also able to prepare custom SEO reports in a few simple measures: Enter a domain name and choose if to conduct a report on SpyFu’s suggested custom keywords or domain keywords. I entered my five habit key words chose up to five competitors’ URLs, and then was given the option to run a report or a report.
This sort of analysis is just another area in which SpyFu stands out, since it also includes a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the instrument built an interactive data visualization that showed where the top keywords of PCMag overlapped with our competitors. There’s also what SpyFu calls for a”key word universe,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This study breakdown is just another feature that helps ways for you to acquire an SEO advantage on your competitors. Covario
Together with the SEO functionality of its main Solution, SpyFu has introduced a study tool called Nacho Analytics, which offers access to the internet analytics of websites. Through this stage, you can see time-of-day visitors segments, and search-engine behaviour.
Keyword Advertisement History
You will be shown by keyword Ad History, through color bars, how often the Keyword appeared in a domain’s PPC campaign alongside any modifications in the advertisement copy (all of which can be exported to excel). It reveals that a year’s worth of data and goes back to 2006 through the Bonus History Button.
So it is fairly straightforward, which is what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here is the ad history of the keyword”, plain and simple. If you see a keyword being advertised on by a PPC advertiser that is good persistent then it’s possible to look to apply that advertisement copy technique to some market of that keyword. If I had been advertising for”resorts in Oklahoma” I might pay attention to what ad copy was successful, as time passes, for that main/core keyword”hotels”.
Domain Advertisement History
Except it shows the domain Ad History is similar to Keyword Advertisement History History of a domainname.
This instrument is useful in looking at keywords that have been effective for Your opponents (or bigger players on your market ) and which ones they tried and abandoned (which could be ones that you avoid out of the gate). All this presumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses term relationships, Publicly available keyword information, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you enter. You could also filter by CPC, look volume as you can see, and you might also exclude keywords.
For me, I would rather use the PPC keywords as well as the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a research instrument versus a keyword research tool. Covario
Pricing and Strategies
Since I said, SpyFu’s Basic plan starts at $33 each Month when billed yearly (roughly $39 per month ). Though, unlike other tools within this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search success. All plans come with an infinite number of domain name, key word, keyword collection, backlink, and competitor/domain comparison search results combined with data export. The functionality you get with SpyFu for the price is a significant factor in the reason we gave it an Editors’ Choice, and the unlimited search volumes make the instrument even more attractive for study that is ad hoc.
That is not to mention SpyFu does not cap anything. The Fundamental Plan gives you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed annually) lumps contacts and leads to 500 and per week monitored keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the company has slashed on its pricing because our initial inspection, making it attractive to SMBs.
I find their tools pretty useful for search that is aggressive. I don’t use Their own Keyword Smart Search described above but the number of data which They provide (in a simple fashion) in the price points they give is quite A nice combination. SpyFu makes its way into my toolbox on just about Every project. Covario