Introduction Data Domain Competitors
SpyFu is among the more feature rich tools, but has the Least appealing interface on the market. SpyFu offers SEO and PPC spy tool options . Data Domain Competitors
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform across the spectrum of SEO tooling, but with this particular review we’re focusing primarily on its own ad hoc research capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Management capabilities and recommendations are built in during SpyFu, however I began in the Keyword Research tab.
When testing each instrument, I used the Exact Same set of five Key words to see results differed between each of my competitors. Were electronic marketing, pcmag, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that companies might search for (including publishers like PCMag) and to find associated search results and vulnerable competition sites.
I found that, after conducting searches in my five test terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with how much money a key word could be worth. After hunting”digital advertising,” for instance, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to keyword summary, related key words, advertiser background, ranking history, backlinks, keyword group, and SERP analysis. That is just for one key word revealing how SpyFu does the most granular deep-dive investigation into data of the tools I analyzed.
Atop the main results, SpyFu gave me not just CPC for the Keyword, however a daily and monthly cost breakdown as well as the number of unique advertisers had emerged on the keyword in the last year. I got the same level of price breakdown when I clicked on the Related Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a specific cost per day, daily search volume, difficulty rating, and much more.
In the bottom of the results that are keyword was the SERP analysis. This broke down every URL in the search results page, even though KWFinder and Moz Guru both provide a more comprehensive breakdown in this respect. SpyFu targets monthly price, which might or may not be significant to your small business. Results like the Advertiser History graph, a lengthy list and complex diagram of the ads appearing on this search page over time, was a bit too in the weeds for me as a newcomer SEO tool user. But for advertisers and marketers, SpyFu can be a gold mine. Data Domain Competitors
With SpyFu Kombat you can look at overlapping and website specific key words To get up to 3 websites. For your PPC version you can also see a graph which goes over a period of a few years showing the overall amount of keywords being bid on by all 3 sites. You can also rollover the graph to find key words specific to just 2 of the websites if you feel the 3rd site may not be doing as good a job (or vice versa) as two of those other websites. It is going to also show you that the PPC budgets of those sites in addition to the amount of organic keywords rank in the top 50 results for keyword.
When you click it will show you the Key words in whatever bucket you click. It is possible to see and download those keywords for your use. As you can see I’m on the ads tab but the choices are comparable once you click on the natural tab (on the top box, the organic one at the bottom shows you complete organic keywords).
Switching between the natural tab and the ppc tab (also as the Total # of organic keywords + PPC advertisement budget should also give you a good notion of what of the bigger sites are more into the PPC or SEO aspect of things that may be a fantastic barometer to check in if you happen to be concentrating on one place over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain name on the home page and are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at the way the site might split parts of the main domain, maybe a fantastic spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to full Keyword Ad History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (using a URL to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Data Domain Competitors
Keyword Management and Reports
Keyword management is baked in to SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with monthly search volume, CPC, problem rating, and monthly cost. These are SpyFu’s four main metrics where key word research is worried. On the left of this table are the key words you’ve researched and booted yourself, or high keyword group tips from SpyFu. On the top right of this table you can then add selected keywords to lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its deep connection between SEO and customer relationship management (CRM). From the List Builder tab, there is a Top Lists segment with targeted lists of domains and key words like”Domains That Spend the maximum On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are a few of the options.
Alongside Top Lists, there is a dedicated Company Leads tab. This acts exactly the exact same way as a search: You enter a place, industries and key words, and refine results using filters such as AdWords budget and SEO clicks. The search then returns a list of URL leads with the monthly ad budget and accessible contact information that may subsequently be exported to your CRM or direct management system of that site. I’d love to view SpyFu go a step further with this and integrate its own SEO lead lists directly with a platform such as Salesforce$75.00 in salesforce.com, but this instrument is currently ahead of the curve. SEMrush includes a lead generation tool, but that’s the closest any additional optimization product I tested comes to exactly what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups in hundreds of businesses. Users can download the templates in the SpyFu website and then upload into an AdWords account.
The platform also includes SEO campaign management Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated keyword research and rank tracking in a campaign. My SpyFu is only available in paid plans (not the free trial), but it lets you install multiple jobs tracking grouped key words plotted against SEO position, traffic worth, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and add a new job. It is the only and greatest example in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you take You start monitoring that keyword position changes and reports back with domain rankings and’ve identified. I was also able to set up custom SEO reports in a few simple measures: Enter a domain name and then choose whether or not to conduct a report on SpyFu’s suggested custom keywords or domain key words. I entered my five habit keywords in a field, picked up to five opponents’ URLs, and then was given the option to run a report or a monthly report.
This Type of analysis that is competitive is just another area where SpyFu stands outside, as it also has a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the tool immediately built an interactive data visualization which showed where the top key words of PCMag overlapped with our competitors. There’s also what SpyFu calls for a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This study breakdown is another feature that will help ways for one to gain an SEO advantage. Data Domain Competitors
Together with the SEO performance of its primary Solution, SpyFu has introduced a study tool named Nacho Analytics, which offers access to the web analytics of websites. Through this platform, you can view time-of-day visitors segments, and behavior that is on-page.
Keyword Advertisement History
You will be shown by Advertisement History, via coded bars often the Key words appeared in a domain’s PPC campaign along with any modifications in the ad copy (all of which can be exported to excel). It goes back to 2006 via the Bonus History Button and reveals that a year’s worth of data up front.
So it’s pretty straightforward, which is exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here is the advertisement history of the keyword”, plain and simple. If you find a key word being promoted on by a good PPC advertiser persistent then you can look to apply that ad copy technique to some market of the keyword. If I were advertising for”resorts in Oklahoma” I would listen to what ad copy has been successful, as time passes, for this main/core keyword”hotels”.
Domain Ad History
Domain Ad History is similar to Keyword Ad History except it reveals the Keyword history of a domainname.
This instrument is useful in Taking a Look at keywords that have been successful for Your opponents (or larger players in your market ) and which ones that they tried and abandoned (which could be ones for you to prevent out of the gate). All of this presumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses term connections, Publicly available keyword information, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you input. You can filter from CPC, search volume, as you can see, and you might also exclude key words.
For me, I prefer to use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a search tool versus a keyword search tool. Data Domain Competitors
Pricing and Plans
As I said, SpyFu’s Fundamental plan begins at $33 each Month when billed yearly (or $39 month-to-month). Though, unlike other tools within this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search results. All programs have an unlimited number of keyword collection domain, backlink, and competitor/domain comparison search results combined with data export. The functionality that you get with SpyFu for the cost is an important element in the reason we gave it an Editors’ Choice, and the search volumes make the tool even more attractive for ad hoc research that is keyword.
That is not to mention SpyFu doesn’t cap anything. The Basic Program provides you a capacity of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed yearly ) bumps leads and contacts to 500 and weekly tracked keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the firm has slashed on its pricing because our review, which makes it attractive to SMBs.
I find their tools useful for search that is aggressive. I do not use Their own Keyword Smart Search which They provide (in a simple fashion) in the price points they give is quite A nice combination. SpyFu makes its way Each undertaking. Data Domain Competitors