Intro Database Keywords
SpyFu is among the more feature rich tools, but probably has the Attractive interface on the market. SpyFu provides SEO and PPC spy application choices along with their keyword research tool. Database Keywords
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do throughout the spectrum of SEO tooling, but with this particular review we are focusing on its own ad hoc lookup capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Direction capabilities and keyword recommendations are built in during SpyFu, but I started in the Keyword Research tab.
When I used the Exact Same set of five Key words to see how outcomes differed between each of my opponents. The five keywords that I used were digital marketing, pcmag, online shopping, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that companies might search for (including publishers like PCMag) as well as to find associated search results and vulnerable competitor websites.
I found that, after running searches in my five test terms SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with how much money a key word is worth. After hunting”digital marketing,” for example, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to keyword summary, related key words, advertiser background, status background, traffic, key word group, and SERP analysis. That’s only for one key word showing SpyFu will arguably the most granular deep-dive research into keyword data of all the tools I tested.
Atop the results, SpyFu gave me not CPC for the Keyword, however a daily and yearly cost breakdown in addition to how many unique advertisers had appeared on the key word in the past year. I received the same level of cost breakdown when I clicked on the Associated Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a particular cost every day, daily investigation volume, difficulty rating, and much more.
In the bottom of the key word results was that the SERP analysis. This broke down each URL in the search results page, even though KWFinder and Moz Pro both offer a more detailed breakdown in this respect. SpyFu targets price, which may or might not be important to your small business. Results like the Advertiser History chart, a long list and complex diagram of the advertisements appearing on this search page as time passes, was somewhat too in the weeds for me as a newcomer SEO tool user. However, for advertisers and marketers, SpyFu is a gold mine. Database Keywords
With SpyFu Kombat you can look at overlapping and site Certain key words For up to 3 sites. For the PPC version you can also find a chart which goes back over a span of a couple years demonstrating that the overall amount of keywords being bid on by all three sites. You may also rollover the graph to see keywords specific to just 2 of the websites if you feel the 3rd website might not be doing as good a job (or vice versa) as two of the other websites. It is going to also show you that the PPC budgets of those sites as well as the number of organic keywords ranking in the top 50 results for keyword.
When you click on an area of the circle graph it will show you that the Key words in whatever bucket you click, towards the right of this graph. It is possible to view and download those key words for your own use. As you can see I am on the advertisements tab however, the choices are comparable when you click the natural tab (on the upper box, the organic one at the underside shows you complete organic keywords).
Switching between the natural tab and the ppc tab (also as the Total # of organic search phrases + PPC ad budget must also give you an notion of which of the bigger sites are more to the PPC or SEO aspect of things which can be a fantastic barometer to look at if you chance to be concentrating on one area over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain name on the home page and also are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at the way the website might break out parts of the principal domain, perhaps a fantastic spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to complete Keyword Advertisement History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (with a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Database Keywords
Keyword Management and Reports
Keyword management is baked into SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with minimal search volume, CPC, problem rating, and monthly cost. These are SpyFu’s four main metrics where key word research is worried. On the left of this desk are the keyword you’ve researched and grouped yourself, or top keyword group tips from SpyFu. On the top right of this desk you can subsequently add selected key words for lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound connection between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Best Lists segment with targeted lists of domains and key words like”Assets Which Pay the maximum On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are a few of the choices.
Next to Top Lists, there’s a dedicated Business Leads tab. This acts the exact same way as a keyword search: You enter key words and businesses, a location, and refine outcomes using filters like AdWords budget and SEO clicks. The search then returns a list of URL leads with contact information that is accessible and that site advertising budget that can subsequently be exported into your CRM or lead management system. I’d like to see SpyFu go a step farther with this and integrate its own SEO lead lists directly using a platform like Salesforce$75.00 at salesforce.com, but this instrument is already ahead of the curve. SEMrush has a beta generation tool, but that is the closest any other optimization product that I tested comes to exactly what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for groups in countless businesses. The templates can be downloaded by users in the SpyFu site and then upload to a AdWords account.
The platform also includes deeper SEO campaign direction Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated key word research and rank monitoring in a campaign. My SpyFu is only available in paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped key words plotted against SEO position, traffic worth, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and include a new project. It is the only and best example in this roundup of SEO-focused PM.
There is also You start tracking that keyword ranking changes and reports back together with domain rankings and’ve identified. I was also able to set up custom SEO reports in a few straightforward steps: Enter a domain name and then choose if to conduct a document on SpyFu’s suggested custom key words or domain keywords. I entered my five habit key words in a field, chose up to five competitors’ URLs, then was given the option to run a report or a monthly report.
That sort of analysis is another area in which SpyFu stands out, since it also includes a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the instrument built an interactive data visualization that showed where PCMag’s top keywords overlapped with our competitors. There is also what SpyFu calls a”key word universe,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This study breakdown is just another feature that helps ways to gain an SEO advantage. Database Keywords
With the SEO performance of its main Solution, SpyFu has introduced a research tool called Nacho Analytics, which provides access to different sites’ web analytics. Through this platform, you can view sections traffic, and behavior.
Keyword Ad History
You will be shown by Advertisement Background, via coded bars, how often the Keyword appeared in a domain’s PPC campaign along with any changes in the ad copy (all of which may be exported to excel). It reveals that a year’s worth of data up front and goes back to 2006 through the Bonus History Button.
So it is fairly straightforward, which is exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here’s the ad history of this key word”, plain and simple. If you find a key word being advertised on by a PPC advertiser that is good consistent it’s possible to look to apply that advertisement copy technique to a market of the bigger keyword. If I had been advertising for”resorts in Oklahoma” I might listen to that which ad copy has been successful, over time, for that main/core keyword”hotels”.
Domain Ad History
Except it shows the domain Ad History is similar to Keyword Advertisement History History of a domain.
This instrument is useful in Taking a Look Your competitors (or larger players on your niche) and which ones they tried and abandoned (which could be ones that you avoid out of the gate). All this assumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic word connections, Publicly available keyword data, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you could filter by CPC, search volume, and you can also exclude keywords.
For me personally, I prefer to use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a search instrument versus a search tool. Database Keywords
Pricing and Plans
As I just said, SpyFu’s Fundamental plan begins at $33 each Month when billed yearly (roughly $39 month-to-month). Though, contrary to other tools within this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search success. All plans come with an unlimited number of domain name, key word, keyword collection, backlink, and competitor/domain comparison search results along with data export. The functionality that you receive with SpyFu for your cost is a significant element in the reason we gave it an Editors’ Choice, and the search volumes make the tool much more attractive for keyword research that is ad hoc.
That’s not to mention SpyFu doesn’t cap anything. The Fundamental Plan provides you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed yearly ) bumps leads and contacts to 500 and per week monitored keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has slashed its pricing because our original review, making it attractive to SMBs.
I find that their tools pretty helpful for search. I don’t use Their Keyword Smart Search much as described above but the amount of information that They provide (in a straightforward fashion) at the price points that they give is very A combination that is wonderful. SpyFu makes its way Each project. Database Keywords