Introduction Define Spyfu
SpyFu is one of the feature rich tools, but probably has the Least attractive interface on the market. SpyFu provides SEO and PPC spy tool options . Define Spyfu
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform across the spectrum of SEO tooling, but for this review we are focusing on its ad hoc keyword lookup capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and direction capabilities are built in throughout SpyFu, but I began in the Keyword Research tab.
When testing each instrument, I used exactly the same set of five Keywords to see how results differed between each of my competitors. The five key words that I used were pcmag advertising, online shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that businesses might hunt for (including publishers such as PCMag) and to discover related search results and vulnerable competitor sites.
I discovered that, after running searches in my five evaluation terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with how much cash a keyword is worth. After hunting”digital advertising,” for instance, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into keyword overview, related keywords, advertiser background, ranking history, backlinks, keyword grouping, and SERP analysis. That is only for one keyword question, revealing SpyFu will the most granular deep-dive investigation into data of the tools I tested.
Atop the results, SpyFu gave me not just CPC for the Keyword, however a daily and monthly cost breakdown in addition to the number of unique advertisers had appeared on the key word in the past year. I got the same degree of price breakdown when I clicked on the Associated Keyword, which also enabled me to narrow results employing a left-hand filter menu to a particular cost per day, daily search volume, difficulty score, and much more.
In the bottom of the key word results was the SERP analysis. This broke down every URL from the search results page, even however KWFinder and Moz Pro equally offer a much more detailed breakdown in this regard. SpyFu focuses. Results like the Advertiser History chart, a lengthy list and complicated diagram of the ads appearing on that search page over time, was somewhat too in the weeds for me as a novice SEO tool user. But for advertisers and digital marketers, SpyFu is a gold mine. Define Spyfu
With SpyFu Kombat you can look at overlapping and website Certain keywords For up to 3 websites. For your PPC version you can also see a chart which goes over a span of a few years showing that the general number of key words being bid on by all three sites. You can also rollover the graph to find key words specific to only two of those websites if you are feeling the 3rd website might not be doing as good a job (or vice versa) as 2 of those other websites. It is going to also show you that the PPC budgets of the websites in addition to the number of organic keywords ranking in the top 50 results for keyword.
When you click it will show you that the Keywords in whatever bucket you click. You can see and download those keywords for your use. As you can see I’m on the advertisements tab however, the choices are similar once you click on the organic tab (on the upper box, the organic one at the underside shows you total organic key words ).
Switching between the organic tab and the ppc tab (also as the Total # of organic search phrases + PPC ad budget must also give you a good idea of what of the larger sites are more into the PPC or SEO side of things that may be a good barometer to check in if you chance to be concentrating on one area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at the way the site might split parts of the main domain, perhaps a fantastic place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to complete Keyword Advertisement History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (using a link to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Define Spyfu
Keyword Management and Reviews
Keyword management is baked into SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with minimal search volume, CPC, problem rating, and monthly price. All these are SpyFu’s four main metrics where keyword research is worried. On the left of this desk are the keyword you have researched and booted yourself, or top keyword class suggestions from SpyFu. At the top right of this table you can subsequently add selected key words for lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its deep connection between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists section with concentrated lists of domain names and key words like”Domains That Spend the Most On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are some of the options.
Next to Leading Lists, there is a dedicated Company Leads tab. This acts exactly the same way as a search: You enter keywords and businesses, a location, and refine outcomes using filters like AdWords budget and SEO clicks. The search returns a list of leads with the monthly advertising budget and available contact information that may be exported to your CRM or lead management system of this site. I’d like to view SpyFu go a step farther with this and integrate its own SEO lead lists straight with a platform such as Salesforce$75.00 in salesforce.com, but the tool is currently ahead of the curve. SEMrush has a beta generation tool, but that’s the closest comes to exactly what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for groups that are key word in countless industries. The templates can be downloaded by users from the SpyFu website and then upload into a AdWords account.
The platform also includes deeper SEO campaign direction Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated keyword research and rank monitoring in a campaign. My SpyFu is only accessible paid programs (not the free trial), but it lets you install multiple projects tracking grouped key words plotted against SEO position, traffic value, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and include a new project. It’s the only and best case in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you choose You ‘ve identified and begin ongoing monitoring that reports back with weekly domain positions and keyword ranking changes. Utilizing the tab, I was able to prepare custom SEO reports in a few simple measures: Enter a domain name and then choose whether or not to conduct a report on SpyFu’s suggested domain keywords or custom keywords. I entered my five custom keywords chose up to five competitors’ URLs, and then was given the choice to run a one-off report or a recurring monthly report.
This Type of aggressive analysis is another area where SpyFu stands out, as it also has a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the instrument quickly built an interactive information visualization that showed where PCMag’s top keywords overlapped with our opponents. There is also what SpyFu calls a”keyword world,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This research breakdown is another feature which helps ways to gain an SEO edge on the competition. Define Spyfu
Together with the SEO functionality of its main Solution, SpyFu has introduced a study tool called Nacho Analytics, which provides access to other sites’ web analytics. Through this platform, you can view behavior visitors, and sections.
Keyword Advertisement History
You will be shown by keyword Advertisement Background, via coded bars, how often the Key words appeared in a domain’s PPC campaign alongside any changes in the advertisement copy (all of which may be exported into excel). It goes back to 2006 through the Bonus History Button and reveals that a year’s worth of information.
So it’s fairly straightforward, and that’s what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here is the ad history of the key word”, plain and simple. Typically, if you find a key word being advertised on by a PPC advertiser that is good consistent it’s possible to look to employ that ad copy technique to a niche market of the keyword. If I were advertisements for”resorts in Oklahoma” I would pay attention to that which ad copy has been successful, as time passes, for this main/core key word”resorts”.
Domain Advertisement History
Except it shows the, domain Ad History is similar to Keyword Ad History Keyword history of a particular domainname.
This tool is useful in Taking a Look at keywords Which Have Been effective for Your competitors (or bigger players in your market ) and which ones they attempted and abandoned (which may be ones for you to avoid from the gate). All this presumes the domain you are currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes word connections, Publicly accessible keyword data, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you enter. You could filter from CPC, look volume as you can see, and you can exclude keywords.
For me, I would rather use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a search instrument versus a research tool. Define Spyfu
Pricing and Strategies
Since I just said, SpyFu’s Fundamental plan starts at $33 per Month when billed annually (or $39 month-to-month). Though, contrary to other tools in this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not price by search success. All plans have an unlimited number of keyword collection domain, backlink, and comparison search results along with unlimited data export. The functionality that you receive with SpyFu for your price is an important factor in why we gave it an Editors’ Choice, and the search volumes make the instrument even more attractive for research that is keyword that is ad hoc.
That is not to mention SpyFu doesn’t cap anything. The Fundamental Program provides you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed annually) bumps contacts and leads to 500 and per week monitored keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. The firm has slashed its pricing since our review, making it attractive to SMBs.
I find that their tools useful for search. I don’t use Their own Keyword Smart Search described above but the number of information that They provide (in a straightforward fashion) in the price points that they provide is very A combination that is nice. SpyFu makes its way into my toolbox on just about Each project. Define Spyfu