Intro Discovery Competition
SpyFu is one of the more feature rich tools, but has the Least attractive interface on the market. SpyFu provides SEO and PPC spy tool choices alongside their keyword search tool. Discovery Competition
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do throughout the spectrum of SEO tooling, but for this particular review we are focusing primarily on its ad hoc research capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Recommendations and management capacities are built in throughout SpyFu, however I started in the Keyword Research tab.
When testing each tool, I used exactly the same set of five Key words to observe how results differed between each of my competitors. Were electronic marketing, pcmag, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that businesses might search for (such as publishers such as PCMag) as well as to discover related search results and vulnerable competitor websites.
I found that after conducting searches on my five evaluation terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with exactly how much money a keyword is worth. After searching”digital advertising,” for instance, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to keyword overview, related key words, advertiser background, status background, traffic, key word grouping, and SERP analysis. That is just for a single key word revealing SpyFu does the most granular research into data of the tools I analyzed.
Atop the main results, SpyFu gave me not only CPC for the Key word, but a daily and monthly cost breakdown as well as the number of unique advertisers had appeared on the keyword in the last year. I got the same level of cost breakdown once I clicked on the Related Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a particular cost every day, daily search volume, difficulty rating, and much more.
In the bottom of the results that are key word was that the SERP analysis. This broke down every URL in the search results page, however KWFinder and Moz Pro both offer a more detailed breakdown in this regard. SpyFu targets price, which may or might not be significant to your business. Results such as the Advertiser History graph, a lengthy list and complex diagram of the advertisements appearing on this search page over time, was somewhat too from the weeds for me as a newcomer SEO instrument user. However, for digital marketers and advertisers, SpyFu can be a gold mine. Discovery Competition
With SpyFu Kombat you can look at overlapping and site Certain keywords For up to 3 websites. For the PPC version you may also see a chart which goes over a period of a couple years showing that the overall amount of keywords being bid on by all 3 sites. You can also rollover the chart to find keywords specific to just two of the sites if you feel the 3rd site might not be doing as great a job (or vice versa) as 2 of those other websites. It will also show you the PPC budgets of the sites as well as the amount of organic keywords rank in the top 50 results for said keyword.
When you click it will show you the Key words in whatever bucket you click, towards the right of the graph. You can view and download those key words for your use. As you can see I’m on the advertisements tab but the options are comparable when you click on the organic tab (on the upper box, the organic one at the bottom shows you total organic keywords).
Switching between the natural tab along with the ppc tab (also as the Total # of organic search phrases + PPC ad budget should also give you an notion of what of the bigger sites are more to the PPC or SEO aspect of things that may be a fantastic barometer to check in if you happen to be focusing on a single area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain name on the home page and are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at how a website might split parts of the principal domain, maybe a good place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to complete Keyword Ad History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (with a link to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Discovery Competition
Keyword Management and Reports
Keyword direction is baked into SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using minimal search volume, CPC, difficulty rating, and monthly cost. These are SpyFu’s four chief metrics where keyword research is concerned. On the left of the desk are the key words you have researched and grouped yourself, or high keyword group suggestions from SpyFu. On the top right of this table you can subsequently add selected keywords to lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its profound link between SEO and client relationship management (CRM). In the List Builder tab, there’s a Best Lists section with concentrated lists of domains and key words like”Domains That Spend the Most On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are a few of the choices.
Alongside Leading Lists, there’s a dedicated Business Leads tab. This acts exactly the same way You enter keywords and businesses, a location, and refine outcomes using filters such as AdWords budget and SEO clicks. The research returns a list of leads with that website’s monthly advertising budget and contact information that is accessible that may be exported to your CRM or lead management system. I’d love to view SpyFu go a step farther with this and integrate its own SEO lead lists directly with a platform such as Salesforce$75.00 at salesforce.com, but this tool is currently ahead of the curve. SEMrush has a lead generation tool, but that is the closest any additional optimization merchandise I tested comes to exactly what SpyFu offers.
However, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups in countless businesses. The templates can be downloaded by users in the SpyFu site and upload into an AdWords account.
The system also includes SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated keyword study and rank monitoring in a campaign. My SpyFu is just accessible paid programs (not the free trial), but it allows you to set up multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and then add a new project. It’s the best and only example in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you take Keywords youstart monitoring that reports back with domain rankings and keyword position changes and’ve identified. Utilizing the tab, I was able to set up custom SEO reports in a few straightforward measures: Enter a domain name choose whether or not to conduct a report on SpyFu’s suggested custom key words or domain keywords. I entered my five habit key words in a field, chose up to five opponents’ URLs, and then was given the choice to run a one-off report or a recurring report.
This sort of analysis is just another area in which SpyFu stands outside, since it also includes a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the tool built an interactive information visualization that revealed where the top keywords of PCMag overlapped with our opponents. There’s also what SpyFu calls for a”keyword world,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This research breakdown is another feature which will help unearth ways to gain an SEO edge on your competitors. Discovery Competition
Together with the SEO performance of its Solution, SpyFu has introduced a study tool named Nacho Analytics, which provides access to the web analytics of other websites. Through this platform, you can see search-engine behaviour , time-of-day visitors, and segments.
Keyword Advertisement History
Keyword Ad Background will show you, via colour bars, how frequently the Key words appeared in a domain’s PPC campaign along with any changes in the ad copy (all of which can be exported to excel). It extends back to 2006 via the Bonus History Button and reveals a year’s worth of data up front.
So it is pretty straightforward, which is what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here’s the ad history of the key word”, plain and simple. If you find a key word being promoted on by a PPC advertiser that is good consistent then it’s possible to look to employ that ad copy technique to some niche market of the larger keyword. If I were advertisements for”resorts in Oklahoma” I might pay attention to that which ad copy was successful, over time, for this main/core key word”hotels”.
Domain Ad History
Domain Ad History is similar to Keyword Ad History except it reveals the History of a particular domain.
This tool is useful in Taking a Look Your competitors (or bigger players on your niche) and which ones that they attempted and abandoned (which could be ones that you prevent from the gate). All this presumes the domain you are currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes term connections, Publicly available keyword information, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you enter. You can also filter look volume, by CPC as you can see, and you can exclude keywords.
For me, I prefer to use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a search instrument versus a research tool. Discovery Competition
Pricing and Plans
Since I just mentioned, SpyFu’s Fundamental plan begins at $33 each Month when billed annually (roughly $39 per month ). Though, contrary to other tools within this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search success. All programs have an infinite number of keyword, keyword group domain name, backlink, and comparison search results combined with data export. The functionality you get with SpyFu for your cost is an important factor in why we gave it an Editors’ Choice, and the search volumes make the tool much more attractive for ad hoc keyword research.
That is not to mention SpyFu doesn’t cap anything. The Basic Plan provides you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) lumps contacts and leads to 500 and weekly monitored keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has really slashed its pricing since our inspection, making it attractive to SMBs.
I find that their tools pretty useful for research. I do not use Their own Keyword Smart Search that They provide (in a straightforward fashion) at the price points that they provide is very A nice combination. SpyFu makes its way Every undertaking. Discovery Competition