Introduction Does Spyfu Work
SpyFu is one of the more feature rich tools, but probably has the Attractive interface out there. SpyFu provides SEO and PPC spy tool options alongside their keyword research tool. Does Spyfu Work
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do throughout the spectrum of SEO tooling, but for this review we are focusing on its ad hoc research capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Management capabilities and recommendations are built in throughout SpyFu, however I started in the Keyword Research tab.
When testing each instrument, I used exactly the same set of five Key words to observe how results differed between each of my opponents. The five keywords that I used were pcmag, electronic advertising, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that businesses might search for (including publishers like PCMag) and to discover related search results and vulnerable competitor sites.
I discovered that, after running searches on my five test terms SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with exactly how much money a key word could be worth. After searching”digital marketing,” for example, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into key word overview, related keywords, advertiser history, status background, traffic, key word grouping, and SERP analysis. That’s just for one key word question, showing how SpyFu does arguably the most granular deep-dive investigation into keyword data of the tools I tested.
Atop the main results, SpyFu gave me not CPC for the Key word, but a daily and monthly cost breakdown as well as how many unique advertisers had appeared on the key word in the past year. I received exactly the exact same level of price breakdown when I clicked on the Associated Keyword, which also enabled me to narrow results employing a left-hand filter menu to a specific cost per day, daily search volume, difficulty rating, and much more.
In the bottom of the results that are keyword was that the SERP analysis. This broke down every URL from the search results page, even however KWFinder and Moz Pro both provide a much more comprehensive breakdown in this respect. SpyFu focuses on monthly price, which might or may not be significant to your business. Results such as the Advertiser History graph, a long list and complicated diagram of the ads appearing on this search page as time passes, was somewhat too in the weeds for me as a newcomer SEO tool user. However, for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Does Spyfu Work
With SpyFu Kombat you can look at overlapping and site specific key words For up to 3 sites. For your PPC version you may also find a graph which goes back over a period of a few years showing the general amount of key words being bid on by all 3 sites. You may also rollover the chart to find keywords specific to only two of the sites if you are feeling the 3rd site may not be doing as good a job (or vice versa) as 2 of those other websites. It will also show you the PPC budgets of those sites as well as the number of organic keywords rank in the top 50 results for said keyword.
When you click on an area of the circle chart it will show you that the Keywords in whatever bucket you click. You can view and download those key words for your use. As you can see I’m on the ads tab but the options are similar when you click the organic tab (on the upper box, the organic one on the bottom shows you total organic key words ).
Switching between the organic tab along with the ppc tab (as well as the Total # of organic keywords + PPC advertisement budget must also give you an idea of what of the larger sites are more to the PPC or SEO side of things that may be a fantastic barometer to check in if you happen to be focusing on one place on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain name on the home page and are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at the way the website might break out parts of the main domain, maybe a fantastic spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to full Keyword Advertisement History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (using a link to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Does Spyfu Work
Keyword Management and Reviews
Keyword direction is baked in to SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with monthly search volume, CPC, problem score, and monthly cost. All these are SpyFu’s four main metrics where key word research is worried. On the left of the table are the key words you have researched and grouped yourself, or high keyword class tips from SpyFu. At the top right of the table you can then add chosen key words to lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep connection between SEO and customer relationship management (CRM). From the List Builder tab, there is a Top Lists segment with concentrated lists of domain names and keywords like”Domains That Spend the maximum On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are a few of the choices.
Alongside Leading Lists, there is a dedicated Business Leads tab. This essentially acts the same manner You enter businesses and keywords, a place, and refine results using filters like AdWords budget and SEO clicks. The research returns a list of leads with contact information that is available and that website’s monthly advertising budget that can be exported to your CRM or direct management system. I’d love to see SpyFu go a step further with this and incorporate its SEO lead lists directly with a stage such as Salesforce$75.00 at salesforce.com, but this instrument is currently ahead of the curve. SEMrush has a lead generation tool, but that is the closest any optimization product I tested comes to exactly what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for keyword groups in hundreds of businesses. The templates can be downloaded by users from the SpyFu site and upload into a AdWords account.
The platform also includes deeper SEO campaign management With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated keyword research and rank tracking within a campaign. My SpyFu is only available in paid programs (not the free trial), but it allows you to set up multiple jobs tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and then add a new job. It is the greatest and only case in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you choose Keywords you’ve identified and begin tracking that reports back with weekly domain positions and keyword position changes. Using the tab, I was able to prepare custom SEO reports in a few simple measures: Enter a domain name choose if to run a document on SpyFu’s suggested domain keywords or custom key words. I entered my five custom key words in a field, picked up to five competitors’ URLs, and then was given the choice to run a one-off report or a report.
That Type of analysis is another area in which SpyFu stands out, since it also has a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the instrument built an interactive information visualization which showed where the top keywords of PCMag overlapped with our competitors. There is also what SpyFu calls a”key word universe,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This study breakdown is just another feature which helps unearth ways for one to acquire an SEO advantage. Does Spyfu Work
With the SEO functionality of its primary Solution, SpyFu has introduced a research tool named Nacho Analytics, which offers access to the web analytics of different sites. Through this stage, you can view time-of-day traffic, segments, and on-page behavior.
Keyword Ad History
You will be shown by Ad Background, through coded bars, how frequently the Key words appeared in a domain PPC campaign alongside any changes in the ad copy (all of which may be exported to excel). It shows that a year’s worth of data and goes back to 2006 via the Bonus History Button.
So it’s fairly straightforward, and that’s what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here’s the advertisement history of this keyword”, plain and simple. If you find a key word being promoted on by a PPC advertiser persistent then it’s possible to look to apply that advertisement copy technique to a niche market of that larger keyword. If I had been advertisements for”resorts in Oklahoma” I might listen to what ad copy has been successful, over time, for that main/core keyword”resorts”.
Domain Ad History
Except it reveals the, domain Ad History is similar to Keyword Advertisement History Key word history of a specific domainname.
This tool is useful in looking at keywords that have been effective for Your competitors (or bigger players in your niche) and which ones that they attempted and abandoned (which may be ones for you to avoid out of the gate). All of this assumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes term relationships, Publicly accessible keyword information, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you input. You could also filter from CPC, look volume as you can see, and you can also exclude key words.
For me personally, I would rather use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a research instrument versus a search tool. Does Spyfu Work
Pricing and Strategies
As I just mentioned, SpyFu’s Basic plan begins at $33 per Month when billed annually (roughly $39 month-to-month). Though, unlike other tools within this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search success. All plans come with an infinite number of competitor/domain comparison search results name, keyword group, backlink, and domain name along with unlimited data export. The functionality that you receive with SpyFu for the cost is a significant factor in the reason we gave it an Editors’ Choice, and the search volumes make the tool much more appealing for ad hoc research that is keyword.
That’s not to mention SpyFu doesn’t cap anything. The Basic Program provides you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed annually) lumps contacts and leads to 500 and weekly monitored keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. The firm has slashed its pricing because our original review, which makes it attractive to SMBs.
I find that their tools pretty useful for aggressive search. I don’t use Their own Keyword Smart Search described above but the number of information that They give (in a straightforward fashion) at the price points that they give is very A wonderful combination. SpyFu makes its way into my arsenal on just about Each project. Does Spyfu Work