Background Domain Keyword Tool
SpyFu is one of the more feature rich tools, but likely has the Least appealing interface on the market. SpyFu offers SEO and PPC spy tool choices . Domain Keyword Tool
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do across the spectrum of SEO tooling, but with this review we’re focusing on its ad hoc keyword lookup capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Management capacities and keyword recommendations are built in during SpyFu, but I began in the Keyword Research tab.
When testing each instrument, I used the same set of five Key words to observe results differed between every one of my competitors. The five keywords I used were IT consultant , electronic marketing, internet shopping, pcmag, and small business accounting. I chose this combination to simulate real-world terms that companies might hunt for (such as publishers like PCMag) as well as to find related search results and vulnerable competitor websites.
I discovered that, after conducting searches on my five test terms SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with exactly how much money a keyword could be worth. After hunting”digital advertising,” for instance, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to keyword overview, related keywords, advertiser background, ranking history, traffic, key word grouping, and SERP analysis. That’s just for a single key word query, revealing SpyFu does arguably the most granular research into data of all the tools I analyzed.
Atop the primary results, SpyFu gave me not CPC for the Key word, however a daily and monthly cost breakdown as well as how many unique advertisers had emerged on the key word in the last year. I got the same degree of cost breakdown once I clicked on the Related Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a specific cost per day, daily investigation volume, difficulty score, and much more.
At the bottom of the key word results was that the SERP analysis. This broke down each URL from the search results page, even however KWFinder and Moz Guru both offer a much more comprehensive breakdown in this respect. SpyFu focuses on monthly price, which may or might not be important to your business. Results such as the Advertiser History chart, a long list and complex diagram of the advertisements appearing on that search page over time, was somewhat too in the weeds for me as a newcomer SEO instrument user. But for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Domain Keyword Tool
With SpyFu Kombat you can look at overlapping and website keywords For up to 3 sites. For your PPC version you may also see a chart which goes over a span of a couple years showing the overall number of key words being bid on by all 3 websites. You may also rollover the chart to see key words specific to only 2 of the sites if you feel the 3rd site may not be doing as good a job (or vice versa) as two of those other websites. It will also show you that the PPC budgets of those sites in addition to the number of organic keywords rank in the top 50 results for said keyword.
When you click it will show you that the Keywords in whatever bucket you click. It is possible to see and download those keywords for your use. As you can see I’m on the advertisements tab but the options are comparable once you click the organic tab (on the upper box, the natural one at the bottom shows you total organic keywords).
Switching between the organic tab along with the ppc tab (also as the Overall # of organic keywords + PPC advertisement budget must also give you a good idea of which of the larger sites are more to the PPC or SEO side of things which can be a fantastic barometer to look in if you happen to be focusing on one area on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at how a site might break out parts of the main domain, maybe a fantastic spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to complete Keyword Advertisement History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (using a link to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Domain Keyword Tool
Keyword Management and Reports
Keyword direction is baked in to SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using monthly search volume, CPC, difficulty score, and monthly price. These are SpyFu’s four chief metrics where keyword research is worried. On the left of the table are the key words you’ve researched and grouped yourself, or top keyword group suggestions from SpyFu. At the top right of this table you can subsequently add selected keywords to lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep link between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Top Lists section with targeted lists of domain names and key words like”Assets Which Pay the Most On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are some of the options.
Next to Leading Lists, there is a dedicated Business Leads tab. This essentially acts exactly the same manner as a search: You enter a place, industries and key words, and refine results using filters like AdWords budget and SEO clicks. The research returns a list of URL leads with the monthly advertising budget and contact information that can then be exported to your CRM or lead management system of this site. I’d love to see SpyFu proceed a step further with this and incorporate its own SEO lead lists directly using a platform like Salesforce$75.00 at salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a lead generation instrument, but that is the closest comes to what SpyFu offers.
But, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for keyword groups in hundreds of industries. Users can download the templates from the SpyFu site and upload to an AdWords account.
The platform also includes SEO campaign direction Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated key word study and rank monitoring in a campaign. My SpyFu is just accessible paid programs (not the free trial), but it lets you install multiple projects tracking grouped keywords plotted against SEO rank, traffic value, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and then include a new job. It is the best and only case in this roundup of SEO-focused PM.
There’s also You ‘ve identified and start continuing monitoring that reports back together with domain positions and keyword position changes. Using the tab, I was also able to set up custom SEO reports in a few simple steps: Enter a domain name then choose whether or not to conduct a document on SpyFu’s suggested domain keywords or custom keywords. I entered my five habit key words in a field, picked up to five competitors’ URLs, and then was given the option to run a report or a report.
That sort of analysis is just another area where SpyFu stands outside, since it also has a tool called”Kombat” that is available in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the tool built an interactive data visualization which revealed where PCMag’s top keywords overlapped with our opponents. There’s also what SpyFu calls for a”key word universe,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This study breakdown is another feature which helps ways for one to gain an SEO edge on the competition. Domain Keyword Tool
Along with the SEO performance of its primary product, SpyFu has introduced a study tool called Nacho Analytics, which provides access to the internet analytics of websites. Through this platform, you can view behavior , time-of-day traffic, and segments.
Keyword Advertisement History
You will be shown by Ad History, through colour coded bars often the Key words appeared in a domain’s PPC campaign alongside any changes in the advertisement copy (all of which can be exported to excel). It reveals a year’s worth of information up front and goes back to 2006 via the Bonus History Button.
So it’s fairly straightforward, and that’s what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here’s the advertisement history of this key word”, plain and simple. Typically, if you find a key word being advertised on by a good PPC advertiser consistent you can look to apply that advertisement copy technique to some market of the keyword. If I were advertisements for”resorts in Oklahoma” I would listen to that which ad copy was successful, over time, for that main/core key word”resorts”.
Domain Advertisement History
Except it reveals the, domain Ad History Is like Keyword Advertisement History Key word history of a specific domain.
This tool is useful in looking Your opponents (or larger players in your market ) and which ones that they tried and left (which may be ones for you to prevent out of the gate). All this assumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term connections, Publicly available keyword data, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you could also filter look volume, from CPC, and you might exclude key words.
For me personally, I would rather use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a research instrument versus a keyword research tool. Domain Keyword Tool
Pricing and Strategies
As I said, SpyFu’s Fundamental plan begins at $33 each Month when billed yearly (roughly $39 month-to-month). Though, contrary to other tools within this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search success. All programs have an infinite number of keyword, keyword collection , domain, backlink, and comparison search results combined with data export. The performance you receive with SpyFu for the price is an important element in why we gave it an Editors’ Choice, and the search volumes make the instrument even more appealing for study that is ad hoc.
That is not to mention SpyFu doesn’t cap anything. The Fundamental Plan gives you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed annually) lumps contacts and leads to 500 and weekly monitored keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. The company has really slashed on its pricing because our initial inspection, which makes it all the more attractive to SMBs.
I find their tools pretty helpful for search. I don’t use Their own Keyword Smart Search much as explained above but the amount of data which They give (in a simple fashion) at the price points they provide is quite A combination that is wonderful. SpyFu makes its way into my arsenal on just about Each undertaking. Domain Keyword Tool