Intro Easy Keyword Tool
SpyFu is one of the feature rich tools, but has the Attractive interface on the market. SpyFu provides SEO and PPC spy tool choices . Easy Keyword Tool
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do across the spectrum of SEO tooling, but with this review we’re focusing mostly on its ad hoc lookup capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Recommendations and direction capabilities are built in during SpyFu, but I began in the Keyword Research tab.
When I used the Exact Same set of five Keywords to observe outcomes differed between every one of my opponents. The five key words that I used were digital marketing pcmag, online shopping, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that companies might search for (such as publishers like PCMag) as well as to discover associated search results and vulnerable competitor websites.
I found that after conducting searches in my five evaluation terms SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with exactly how much cash a keyword is worth. After searching”digital marketing,” for example, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into key word summary, related key words, advertiser background, ranking history, traffic, key word grouping, and SERP analysis. That is only for one key word query, showing how SpyFu does the most granular deep-dive investigation into key word data of the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Key word, however a daily and monthly cost breakdown as well as how many unique advertisers had emerged on the key word in the last year. I received the same level of price breakdown when I clicked on the Related Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a particular price every day, daily investigation volume, difficulty rating, and more.
In the bottom of the key word results was that the SERP analysis. This broke down each URL from the search results page, though KWFinder and Moz Guru both offer a much more detailed breakdown in this regard. SpyFu targets monthly price, which may or may not be important to your small business. Results like the Advertiser History graph, a long list and complex diagram of the advertisements appearing on this search page as time passes, was a bit too in the weeds for me as a newcomer SEO tool user. However, for advertisers and marketers, SpyFu can be a gold mine. Easy Keyword Tool
With SpyFu Kombat you can look at overlapping and website key words To get up to 3 sites. For the PPC version you can also see a graph which goes over a span of a few years showing that the overall number of key words being bid on by all three sites. You may also rollover the chart to find keywords specific to only two of those sites if you are feeling the 3rd site might not be doing as good a job (or vice versa) as two of those other websites. It is going to also show you the PPC budgets of the sites in addition to the amount of organic keywords ranking in the top 50 results for said keyword.
When you click an area of the circle chart it will show you the Key words in whatever bucket you click, towards the right of this graph. It is possible to view and download those keywords for your use. As you can see I’m on the ads tab but the options are similar when you click on the natural tab (on the upper box, the natural one at the bottom shows you complete organic key words ).
Switching between the natural tab along with the ppc tab (as well as the Overall # of organic search phrases + PPC advertisement budget must also give you a good notion of what of the bigger sites are more to the PPC or SEO aspect of things that may be a good barometer to check at if you chance to be concentrating on a single place on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the website might break out parts of the main domain, perhaps a good spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to complete Keyword Ad History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (with a URL to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Easy Keyword Tool
Keyword Management and Reports
Keyword management is baked into SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using monthly search volume, CPC, difficulty rating, and monthly price. All these are SpyFu’s four chief metrics where keyword research is worried. On the left of this desk are either the keyword you’ve researched and booted yourself, or top keyword group suggestions from SpyFu. At the top right of the desk you can subsequently add selected keywords for lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and client relationship management (CRM). In the List Builder tab, there’s a Top Lists section with targeted lists of domain names and keywords like”Assets Which Pay the Most On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the choices.
Alongside Leading Lists, there is a dedicated Business Leads tab. This essentially acts the exact same way You enter businesses and key words, a location, and refine results using filters like AdWords budget and SEO clicks. The research then returns a list of leads with the monthly ad budget and available contact information that may be exported to your CRM or direct management system of that site. I’d love to see SpyFu go a step farther with this and incorporate its own SEO lead lists directly with a stage such as Salesforce$75.00 in salesforce.com, but the tool is already ahead of the curve. SEMrush has a beta generation instrument, but that is the closest any additional optimization product that I tested comes to what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for key word groups in countless industries. Users may download the templates from the SpyFu site and then upload into an AdWords account.
The platform also includes SEO campaign direction With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword study and rank tracking in a campaign. My SpyFu is just accessible paid plans (not the free trial), but it lets you set up multiple jobs tracking grouped key words plotted against SEO rank, traffic worth, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and then include a new project. It is the best and only example in this roundup of SEO-focused PM.
There is also Keywords youstart tracking that keyword position changes and reports back with weekly domain positions and’ve identified. I was also able to prepare custom SEO reports in a few simple measures: Enter a domain name and then choose if to conduct a report on SpyFu’s suggested custom keywords or domain key words. I entered my five custom key words in a field, picked up to five opponents’ URLs, then was given the choice to run a report or a report.
That sort of aggressive analysis is another area where SpyFu stands out, as it also includes a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the instrument quickly built an interactive data visualization which showed where PCMag’s top key words overlapped with our competitors. There’s also what SpyFu calls a”key word world,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This study breakdown is another feature which helps ways for one to acquire an SEO edge. Easy Keyword Tool
Together with the SEO functionality of its Solution, SpyFu has introduced a research tool called Nacho Analytics, which offers access to other sites’ web analytics. Through this stage, you can see behavior traffic, and segments.
Keyword Ad History
Advertisement History will show you, via color coded bars, how frequently the Key words appeared in a domain’s PPC campaign alongside any changes in the ad copy (all of which can be exported into excel). It shows that a year’s worth of information up front and goes back to 2006 through the Bonus History Button.
So it’s fairly straightforward, and that’s exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here’s the ad history of the keyword”, plain and simple. If you find a keyword being advertised on by a good PPC advertiser persistent then you can look to employ that advertisement copy technique to a niche market of the keyword that is bigger. If I were advertising for”resorts in Oklahoma” I would pay attention to what ad copy was successful, over time, for that main/core keyword”resorts”.
Domain Ad History
Except it reveals the domain Ad History Is like Keyword Ad History History of a domainname.
This instrument is useful in looking Your competitors (or bigger players in your market ) and which ones they attempted and left (which could be ones that you prevent out of the gate). All this assumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic word relationships, Publicly accessible keyword information, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you could filter by CPC, search volume, and you can also exclude keywords.
For me personally, I would rather use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a search instrument versus a keyword search tool. Easy Keyword Tool
Pricing and Plans
As I just mentioned, SpyFu’s Fundamental plan begins at $33 each Month when billed yearly (or $39 month-to-month). Though, contrary to other tools within this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not cost by search results. All plans come with an infinite number of backlink name, key word, keyword group, domain name, and competitor/domain comparison search results combined with data export. The performance that you get with SpyFu for the price is a significant factor in the reason we gave it an Editors’ Choice, and the search volumes make the tool much more attractive for keyword research that is ad hoc.
That is not to mention SpyFu doesn’t cap anything. The Fundamental Plan provides you a potential of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed annually) lumps leads and contacts to 500 and per week monitored keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the firm has really slashed its pricing.
I find that their tools helpful for research. I do not use Their Keyword Smart Search which They provide (in a straightforward fashion) in the price points they provide is very A wonderful combination. SpyFu makes its way into my toolbox on just about Every undertaking. Easy Keyword Tool