Intro Enter Search Keyword
SpyFu is among the more feature rich tools, but has the Attractive interface on the market. SpyFu provides SEO and PPC spy tool choices . Enter Search Keyword
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do across the spectrum of SEO tooling, but for this particular review we are focusing on its own ad hoc keyword lookup capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Direction capacities and keyword recommendations are built in throughout SpyFu, but I started from the Keyword Research tab.
When I used the same set of five Keywords to see how outcomes differed between each of my opponents. Were digital advertising pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that businesses might search for (including publishers such as PCMag) and to find related search results and vulnerable competition websites.
I found that after running searches in my five evaluation terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with exactly how much cash a keyword is worth. After hunting”digital advertising,” for example, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to key word overview, related key words, advertiser background, ranking history, backlinks, keyword grouping, and SERP analysis. That’s only for one keyword showing how SpyFu does the most granular deep-dive research into data of all the tools I tested.
Atop the main results, SpyFu gave me not just CPC for the Key word, but a daily and yearly cost breakdown in addition to the number of unique advertisers had emerged on the keyword in the past year. I received the exact same degree of price breakdown when I clicked on the Associated Keyword, which also allowed me to narrow results using a left-hand filter menu to a specific cost per day, daily search volume, difficulty rating, and much more.
At the bottom of the keyword results was that the SERP analysis. This broke down each URL from the search results page, however KWFinder and Moz Guru both offer a more comprehensive breakdown in this regard. SpyFu focuses. Results like the Advertiser History graph, a lengthy list and complicated diagram of the advertisements appearing on this search page over time, was a bit too from the weeds for me as a newcomer SEO tool user. However, for advertisers and digital marketers, SpyFu is a gold mine. Enter Search Keyword
With SpyFu Kombat you can look at overlapping and website keywords For up to 3 websites. For your PPC version you can also see a graph which goes back over a period of a couple years demonstrating the general number of key words being bid on by all 3 sites. You may also rollover the graph to see keywords specific to just 2 of those sites if you are feeling the 3rd site may not be doing as good a job (or vice versa) as two of the other websites. It is going to also show you the PPC budgets of those sites in addition to the number of organic keywords rank in the top 50 results for said keyword.
When you click it will show you that the Key words in whatever bucket you click, towards the right of this graph. You can see and download those key words for your own use. As you can see I am on the ads tab however, the options are comparable when you click on the natural tab (on the top box, the organic one at the underside shows you total organic key words ).
Switching between the natural tab along with the ppc tab (as well as the Total # of organic keywords + PPC ad budget should also give you a good idea of what of the larger sites are more into the PPC or SEO side of things that may be a fantastic barometer to check at if you happen to be concentrating on a single area on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain on the home page and also are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at how a site might break out parts of the main domain, maybe a fantastic spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to complete Keyword Ad History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (with a link to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Enter Search Keyword
Keyword Management and Reports
Keyword direction is baked in to SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using minimal search volume, CPC, problem score, and monthly cost. All these are SpyFu’s four chief metrics where key word research is concerned. On the left of this table are either the keyword you have researched and grouped yourself, or top keyword class suggestions from SpyFu. On the top right of the desk you can subsequently add selected keywords to lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its profound link between SEO and client relationship management (CRM). From the List Builder tab, there is a Top Lists section with targeted lists of domain names and key words like”Domains That Spend the Most On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are a few of the choices.
Alongside Leading Lists, there is a dedicated Company Leads tab. This basically acts the same manner You enter a place, keywords and businesses, and refine results using filters such as AdWords budget and SEO clicks. The search returns a list of leads with this site advertising budget and available contact information that can then be exported into lead management system or your CRM. I’d love to see SpyFu proceed a step further with this and incorporate its own SEO lead lists directly using a platform such as Salesforce$75.00 at salesforce.com, but this tool is already ahead of the curve. SEMrush includes a beta generation instrument, but that’s the closest comes to what SpyFu offers.
However, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for key word groups . The templates can be downloaded by users in the SpyFu site and upload into an AdWords account.
The system also includes SEO campaign management Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated keyword study and rank tracking within a campaign. My SpyFu is only accessible paid plans (not the free trial), but it lets you install multiple projects tracking grouped key words plotted against SEO rank, traffic worth, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and include a new project. It’s the best and only example in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you take You ‘ve identified and start monitoring that keyword position changes and reports back together with domain rankings. Using the webpage, I was also able to set up custom SEO reports in a few simple steps: Enter a domain name then choose whether or not to run a report on SpyFu’s suggested custom keywords or domain keywords. I entered my five custom keywords in a field, chose up to five opponents’ URLs, then was given the choice to run either a report or a monthly report.
That Type of aggressive analysis is just another area in which SpyFu stands out, as it also has a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the tool built an interactive data visualization that revealed where the top keywords of PCMag overlapped with our opponents. There is also what SpyFu calls a”key word universe,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This research breakdown is another feature that will help ways to gain an SEO advantage on your competitors. Enter Search Keyword
Along with the SEO performance of its main product, SpyFu has introduced a research tool called Nacho Analytics, which provides access to the internet analytics of websites. Through this stage, you can see sections traffic, and on-page behavior.
Keyword Ad History
Advertisement History will show you, through color coded bars, how often the Keyword appeared in a domain PPC campaign along with any modifications in the ad copy (all of which can be exported to excel). It goes back to 2006 through the Bonus History Button and reveals that a year’s worth of data up front.
So it’s fairly straightforward, which is exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here’s the ad history of the key word”, plain and simple. Typically, if you see a keyword being promoted on by a PPC advertiser consistent you can look to apply that ad copy technique to some market of the keyword. If I were advertisements for”hotels in Oklahoma” I would listen to that which ad copy was successful, over time, for that main/core keyword”resorts”.
Domain Ad History
Domain Ad History Is like Keyword Advertisement History except it reveals the History of a domain.
This instrument is useful in looking at keywords Which Have Been successful for Your opponents (or larger players on your niche) and which ones that they attempted and left (which may be ones that you prevent out of the gate). All of this assumes the domain you’re currently exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses term relationships, Publicly accessible keyword data, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you can filter search volume, from CPC, and you can also exclude keywords.
For me personally, I prefer to use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a research tool versus a research tool. Enter Search Keyword
Pricing and Strategies
As I just mentioned, SpyFu’s Fundamental plan begins at $33 each Month when billed annually (roughly $39 month-to-month). Though, unlike other tools in this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not cost by search results. All plans come with an infinite number of backlink , keyword group, domain, and competitor/domain comparison search results combined with boundless data export. The functionality you receive with SpyFu for the cost is an important element in why we gave it an Editors’ Choice, and the boundless search volumes make the instrument even more attractive for ad hoc keyword study.
That is not to say SpyFu doesn’t cap anything. The Basic Plan gives you a potential of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) lumps contacts and leads to 500 and per week monitored keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. The firm has slashed its pricing.
I find that their tools pretty helpful for aggressive research. I do not use Their Keyword Smart Search much as explained above but the number of information that They provide (in a simple fashion) at the price points that they give is quite A wonderful combination. SpyFu makes its way Every undertaking. Enter Search Keyword