Introduction Etsy Spyfu
SpyFu is one of the feature rich tools, but has the Least attractive interface on the market. SpyFu offers SEO and PPC spy tool choices . Etsy Spyfu
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform across the spectrum of SEO tooling, but for this review we are focusing mostly on its ad hoc research capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Keyword recommendations and management capacities are built in throughout SpyFu, however I began in the Keyword Research tab.
When testing each instrument, I used exactly the same set of five Key words to see outcomes differed between each of my competitors. Were pcmag, electronic marketing, internet shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that businesses might search for (such as publishers such as PCMag) and to find related search results and vulnerable competitor websites.
I found that, after conducting searches in my five evaluation terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with how much cash a key word is worth. After searching”digital advertising,” for example, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to keyword summary, related keywords, advertiser history, ranking history, traffic, key word group, and SERP analysis. That’s only for a single keyword question, showing how SpyFu does arguably the most granular deep-dive investigation into data of the tools I analyzed.
Atop the main results, SpyFu gave me not only CPC for the Keyword, but a daily and monthly cost breakdown as well as the number of unique advertisers had emerged on the key word in the past year. I received the same level of cost breakdown once I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a specific cost every day, daily search volume, difficulty score, and much more.
In the bottom of the results was that the SERP analysis. This broke down each URL from the search results page, even though KWFinder and Moz Pro equally offer a more comprehensive breakdown in this regard. SpyFu focuses. Results such as the Advertiser History chart, a lengthy list and complex diagram of the ads appearing on that search page over time, was a bit too in the weeds for me as a newcomer SEO tool user. However, for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Etsy Spyfu
With SpyFu Kombat you can look at overlapping and website key words For up to 3 websites. For the PPC version you may also see a chart which goes over a span of a few years demonstrating that the general amount of keywords being bid on by all three sites. You can also rollover the chart to find keywords specific to only two of those websites if you are feeling the 3rd website may not be doing as good a job (or vice versa) as 2 of the other websites. It will also show you the PPC budgets of the websites in addition to the number of organic keywords ranking in the top 50 results for said keyword.
When you click an area of the circle chart it will show you the Key words in whatever bucket you click. You can view and download those key words for your use. As you can see I am on the advertisements tab however, the choices are similar when you click the natural tab (on the upper box, the organic one on the bottom shows you complete organic keywords).
Switching between the natural tab along with the ppc tab (also as the Overall # of organic keywords + PPC ad budget should also give you a good idea of which of the bigger sites are more into the PPC or SEO side of things that may be a fantastic barometer to look in if you chance to be concentrating on a single place over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain on the home page and also are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at the way the site might break out parts of the main domain, perhaps a good spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to complete Keyword Advertisement History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (using a link to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Etsy Spyfu
Keyword Management and Reports
Keyword direction is baked in to SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using monthly search volume, CPC, difficulty score, and monthly cost. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of the desk are the keyword you have researched and grouped yourself, or high keyword class tips from SpyFu. At the top right of this table you can subsequently add chosen keywords for lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound connection between SEO and customer relationship management (CRM). From the List Builder tab, there is a Best Lists section with targeted lists of domains and keywords like”Domains That Spend the Most On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the choices.
Next to Top Lists, there’s a dedicated Company Leads tab. This acts exactly the exact same way You enter a location, keywords and industries, and refine results using filters such as AdWords budget and SEO clicks. The research returns a list of URL leads with contact information that is accessible and that website’s monthly ad budget that may subsequently be exported to your CRM or lead management system. I’d like to see SpyFu go a step farther with this and incorporate its own SEO lead lists directly using a stage like Salesforce$75.00 in salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a beta generation tool, but that is the closest any optimization product that I tested comes to exactly what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for key word groups in countless industries. Users can download the templates in the SpyFu site and then upload to an AdWords account.
The system also includes SEO campaign management With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated key word study and rank tracking within a campaign. My SpyFu is only accessible paid plans (not the free trial), but it lets you install multiple jobs tracking grouped key words plotted against SEO rank, traffic value, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and then add a new project. It is the greatest and only example in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose Keywords youbegin monitoring that keyword ranking changes and reports back together with domain rankings and’ve identified. I was able to prepare custom SEO reports in a few simple steps: Enter a domain name and choose whether or not to conduct a report on SpyFu’s suggested domain keywords or custom keywords. I entered my five custom keywords in a field, picked up to five opponents’ URLs, then was given the option to run a report or a monthly report.
This sort of analysis is another area in which SpyFu stands out, as it also has a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the instrument immediately built an interactive data visualization which showed where PCMag key words overlapped with our opponents. There’s also what SpyFu calls for a”key word universe,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This research breakdown is another feature which will help ways for one to acquire an SEO edge. Etsy Spyfu
Together with the SEO performance of its product, SpyFu has introduced a study tool named Nacho Analytics, which provides access to different sites’ internet analytics. Through this stage, you can see time-of-day traffic sections, and behavior.
Keyword Advertisement History
Ad Background will show you, via color bars, how often the Key words appeared in a domain’s PPC campaign alongside any modifications in the ad copy (all of which can be exported into excel). It reveals a year’s worth of data up front and extends back to 2006 via the Bonus History Button.
So it’s fairly straightforward, and that’s exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here is the ad history of this key word”, plain and simple. Typically, if you see a keyword being advertised on by a PPC advertiser persistent then you can look to employ that advertisement copy technique to some market of the bigger keyword. If I had been advertising for”hotels in Oklahoma” I might listen to what ad copy has been successful, over time, for this main/core key word”hotels”.
Domain Ad History
Except it shows the, domain Ad History is similar to Keyword Advertisement History History of a domain.
This tool is useful in Taking a Look Your competitors (or bigger players in your market ) and which ones they attempted and left (which may be ones that you avoid out of the gate). All this presumes the domain you are researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic term connections, Publicly available keyword data, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you input. You can also filter look volume, by CPC as you can see, and you can also exclude keywords.
For me, I would rather use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a search instrument versus a research tool. Etsy Spyfu
Pricing and Plans
Since I said, SpyFu’s Basic plan begins at $33 each Month when billed annually (roughly $39 month-to-month). Though, contrary to other tools within this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search results. All programs come with an infinite number of domain, key word group, backlink, and competitor/domain comparison search results along with data export. The performance you get with SpyFu for your price is a significant element in the reason we gave it an Editors’ Choice, along with the unlimited search volumes make the tool even more attractive for keyword research that is ad hoc.
That is not to mention SpyFu does not cap anything. The Basic Program gives you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed annually) lumps leads and contacts to 500 and weekly monitored keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the firm has really slashed its pricing because our review, which makes it attractive to SMBs.
I find their tools pretty useful for competitive research. I do not use Their own Keyword Smart Search much as described above but the number of information that They provide (in a straightforward fashion) in the price points they provide is very A combination that is nice. SpyFu makes its way into my toolbox on just about Every project. Etsy Spyfu