Introduction Find Competitions Online
SpyFu is one of the feature rich tools, but probably has the Least appealing interface out there. SpyFu offers SEO and PPC spy tool choices . Find Competitions Online
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform throughout the spectrum of SEO tooling, but for this review we are focusing mostly on its own ad hoc keyword lookup capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Keyword recommendations and management capacities are built in throughout SpyFu, but I began in the Keyword Research tab.
When testing each tool, I used exactly the Exact Same set of five Key words to observe how results differed between each of my competitors. Were online shopping advertising, pcmag, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that companies might hunt for (such as publishers such as PCMag) as well as to find associated search results and vulnerable competitor websites.
After running searches in my five test terms, I found that SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with exactly how much cash a keyword could be worth. After hunting”digital marketing,” for example, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into keyword summary, related key words, advertiser background, status background, traffic, key word group, and SERP analysis. That is only for a single keyword showing how SpyFu does arguably the most granular deep-dive research into key word data of the tools I analyzed.
Atop the main results, SpyFu gave me not CPC for the Key word, however a daily and monthly cost breakdown as well as the number of unique advertisers had appeared on the key word in the past year. I received the same level of price breakdown once I clicked on the Related Keyword, which also enabled me to narrow results employing a left-hand filter menu to a specific cost per day, daily investigation volume, difficulty score, and more.
At the bottom of the results was that the SERP analysis. This broke down each URL from the search results page, however KWFinder and Moz Guru equally provide a much more detailed breakdown in this regard. SpyFu focuses. Results like the Advertiser History chart, a long list and complicated diagram of the advertisements appearing on that search page as time passes, was a bit too in the weeds for me as a novice SEO instrument user. But for advertisers and digital marketers, SpyFu can be a gold mine. Find Competitions Online
With SpyFu Kombat you can look at overlapping and site key words To get up to 3 websites. For your PPC version you may also find a graph which goes over a period of a couple years demonstrating that the general number of keywords being bid on by all 3 sites. You may also rollover the graph to see keywords specific to only 2 of the websites if you are feeling the 3rd site might not be doing as good a job (or vice versa) as 2 of those other websites. It is going to also show you the PPC budgets of the sites as well as the number of organic keywords rank in the top 50 results for keyword.
When you click an area of the circle graph it will show you the Keywords in whatever bucket you click. It is possible to view and download those keywords for your use. As you can see I’m on the advertisements tab but the choices are comparable once you click the natural tab (on the upper box, the organic one at the underside shows you total organic keywords).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic keywords + PPC ad budget must also give you an notion of which of the bigger sites are more to the PPC or SEO aspect of things which can be a good barometer to look at if you happen to be focusing on one place over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain name on the home page and also are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at the way the website might split parts of the main domain, maybe a good spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to full Keyword Advertisement History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (using a URL to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Find Competitions Online
Keyword Management and Reviews
Keyword direction is baked into SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using minimal search volume, CPC, difficulty rating, and monthly price. These are SpyFu’s four chief metrics where keyword research is worried. On the left of this table are either the key words you have researched and grouped yourself, or top keyword class suggestions from SpyFu. On the top right of this table you can then add chosen key words to lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound link between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Top Lists segment with targeted lists of domains and keywords like”Assets Which Spend the maximum On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are some of the options.
Alongside Top Lists, there’s a dedicated Business Leads tab. This acts the same manner You enter keywords and industries, a place, and refine results using filters such as AdWords budget and SEO clicks. The research returns a list of leads with this site advertising budget and contact information that can be exported to lead management system or your CRM. I’d love to view SpyFu proceed a step farther with this and incorporate its own SEO lead lists straight with a stage such as Salesforce$75.00 in salesforce.com, but this tool is already ahead of the curve. SEMrush has a beta generation tool, but that’s the closest any other optimization merchandise that I tested comes to exactly what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups in hundreds of businesses. The templates can be downloaded by users from the SpyFu website and upload into a AdWords account.
The system also includes SEO campaign direction With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word research and rank monitoring in a campaign. My SpyFu is just available in paid programs (not the free trial), but it lets you set up multiple projects tracking grouped key words plotted against SEO position, traffic value, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and then include a new project. It’s the greatest and only case in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you take You ‘ve identified and begin tracking that keyword position changes and reports back with weekly domain rankings. Using the tab, I was also able to prepare custom SEO reports in a few straightforward steps: Enter a domain name and choose whether or not to run a document on SpyFu’s suggested custom keywords or domain keywords. I entered my five habit key words picked up to five opponents’ URLs, then was given the option to run a one-off report or a monthly report.
That sort of analysis is just another area where SpyFu stands outside, as it also includes a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the instrument built an interactive information visualization which revealed where the top keywords of PCMag overlapped with our competitors. There is also what SpyFu calls for a”key word universe,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This research breakdown is another feature which helps ways for one to acquire an SEO edge. Find Competitions Online
With the SEO performance of its primary product, SpyFu has introduced a research tool called Nacho Analytics, which offers access to the internet analytics of websites. Through this platform, you can view behavior visitors, and sections.
Keyword Ad History
Keyword Ad Background will show you, via coded bars, how frequently the Key words appeared in a domain’s PPC campaign alongside any modifications in the advertisement copy (all of which can be exported into excel). It shows that a year’s worth of information up front and extends back to 2006 via the Bonus History Button.
So it is pretty straightforward, which is exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here’s the ad history of the key word”, plain and simple. Normally, if you find a keyword being promoted on by a PPC advertiser consistent it’s possible to look to employ that ad copy technique to some market of the bigger keyword. If I were advertisements for”hotels in Oklahoma” I might pay attention to what ad copy has been successful, over time, for this main/core key word”resorts”.
Domain Advertisement History
Except it shows the domain Ad History Is like Keyword Advertisement History History of a specific domain.
This tool is useful in looking Your opponents (or bigger players on your market ) and which ones they attempted and left (which could be ones that you avoid out of the gate). All this presumes the domain you’re researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic word connections, Publicly available keyword information, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you can also filter from CPC, look volume, and you might exclude key words.
For me personally, I prefer to use the PPC keywords and the Organic key words found In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive search tool versus a keyword search tool. Find Competitions Online
Pricing and Plans
As I just said, SpyFu’s Basic plan starts at $33 each Month when billed yearly (roughly $39 month-to-month). Though, unlike other tools within this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search success. All plans have an unlimited number of backlink name, keyword, keyword collection, domain, and comparison search results along with unlimited data export. The performance you receive with SpyFu for your cost is a significant element in why we gave it an Editors’ Choice, and the search volumes make the instrument even more attractive for research that is keyword that is ad hoc.
That is not to mention SpyFu doesn’t cap anything. The Basic Program provides you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed annually) bumps contacts and leads to 500 and weekly tracked keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the firm has really slashed on its pricing because our inspection, which makes it even more attractive to SMBs.
I find their tools helpful for competitive search. I do not use Their Keyword Smart Search described above but the amount of information which They provide (in a simple fashion) in the price points that they give is quite A combination that is wonderful. SpyFu makes its way Every undertaking. Find Competitions Online