Background Find Competitor Backlinks
SpyFu is one of the feature rich tools, but probably has the Attractive interface out there. SpyFu offers SEO and PPC spy tool options alongside their own keyword search tool. Find Competitor Backlinks
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do throughout the spectrum of SEO tooling, but for this review we’re focusing on its ad hoc research capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Recommendations and management capacities are built in throughout SpyFu, however I began in the Keyword Research tab.
When I used the Exact Same set of five Key words to see results differed between every one of my competitors. Were pcmag, electronic marketing, online shopping, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that businesses might hunt for (such as publishers such as PCMag) as well as to find related search results and vulnerable competition websites.
After conducting searches I discovered that SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with exactly how much money a key word is worth. After hunting”digital advertising,” for example, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into key word summary, related key words, advertiser background, ranking history, traffic, key word grouping, and SERP analysis. That’s only for one key word query, revealing how SpyFu will arguably the most granular deep-dive investigation into data of all the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Keyword, but a daily and monthly cost breakdown in addition to the number of unique advertisers had appeared on the key word in the last year. I received the exact same degree of cost breakdown when I clicked on the Related Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a particular price per day, daily investigation volume, difficulty score, and more.
In the bottom of the keyword results was that the SERP analysis. This broke down every URL from the search results page, though KWFinder and Moz Pro equally offer a more detailed breakdown in this respect. SpyFu focuses. Results such as the Advertiser History graph, a lengthy list and complex diagram of the advertisements appearing on this search page as time passes, was a bit too in the weeds for me as a newcomer SEO instrument user. However, for digital marketers and advertisers, SpyFu is a gold mine. Find Competitor Backlinks
With SpyFu Kombat you can look at overlapping and website Certain key words For up to 3 sites. For the PPC version you may also see a chart which goes back over a span of a couple years demonstrating that the overall amount of keywords being bid on by all three sites. You may also rollover the chart to find keywords specific to just 2 of the websites if you are feeling the 3rd site might not be doing as great a job (or vice versa) as 2 of those other websites. It is going to also show you the PPC budgets of the websites in addition to the number of organic keywords rank in the top 50 results for said keyword.
When you click it will show you the Key words in whatever bucket you click. You can view and download those keywords for your own use. As you can see I’m on the ads tab however, the choices are comparable when you click on the organic tab (on the top box, the organic one on the bottom shows you total organic keywords).
Switching between the natural tab along with the ppc tab (also as the Overall # of organic search phrases + PPC ad budget should also give you an idea of which of the bigger sites are more into the PPC or SEO side of things that may be a fantastic barometer to check at if you happen to be focusing on a single area on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and also are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at the way the site might break out parts of the principal domain, perhaps a fantastic spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to full Keyword Ad History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (using a URL to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Find Competitor Backlinks
Keyword Management and Reports
Keyword direction is baked into SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with monthly search volume, CPC, difficulty score, and monthly cost. These are SpyFu’s four chief metrics where keyword research is worried. On the left of this table are either the key words you’ve researched and grouped yourself, or top keyword group suggestions from SpyFu. At the top right of this table you can subsequently add selected key words to lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its profound connection between SEO and client relationship management (CRM). From the List Builder tab, there is a Best Lists section with targeted lists of domain names and key words like”Assets Which Spend the Most On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are some of the options.
Alongside Top Lists, there’s a dedicated Company Leads tab. This essentially acts the same manner You enter a location, businesses and key words, and refine results using filters like AdWords budget and SEO clicks. The research then returns a list of URL leads with this site ad budget and accessible contact information that can then be exported to your CRM or lead management system. I’d love to see SpyFu proceed a step farther with this and incorporate its own SEO lead lists directly using a stage like Salesforce$75.00 in salesforce.com, but this tool is currently ahead of the curve. SEMrush has a beta generation tool, but that’s the closest comes to exactly what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups in countless industries. The templates can be downloaded by users from the SpyFu website and upload to an AdWords account.
The system also includes deeper SEO campaign management With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated keyword study and rank tracking within a campaign. My SpyFu is only accessible paid plans (not the free trial), but it allows you to install multiple projects tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and then add a new job. It is the only and greatest case in this roundup of built-in, SEO-focused PM.
There is also Keywords you’ve identified and begin tracking that reports back together with weekly domain rankings and keyword position changes. I was able to set up custom SEO reports in a few straightforward steps: Enter a domain name choose if to conduct a document on SpyFu’s suggested domain keywords or custom keywords. I entered my five custom keywords picked up to five opponents’ URLs, and then was given the option to run a report or a recurring monthly report.
That Type of analysis that is competitive is just another area in which SpyFu stands out, as it also has a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the tool built an interactive information visualization which revealed where the top keywords of PCMag overlapped with our competitors. There’s also what SpyFu calls a”keyword universe,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This study breakdown is another feature which helps ways for one to gain an SEO advantage. Find Competitor Backlinks
With the SEO functionality of its primary product, SpyFu has introduced a study tool called Nacho Analytics, which provides access to the web analytics of other sites. Through this platform, you can see sections visitors, and search-engine behaviour.
Keyword Ad History
Keyword Ad Background will show you, through colour coded bars frequently the Key words appeared in a domain PPC campaign alongside any modifications in the ad copy (all of which may be exported into excel). It extends back to 2006 through the Bonus History Button and reveals that a year’s worth of data up front.
So it is pretty straightforward, and that’s exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here’s the ad history of this keyword”, plain and simple. If you see a keyword being promoted on by a PPC advertiser that is fantastic persistent it’s possible to look to employ that ad copy technique to a market of the keyword that is larger. If I were advertising for”hotels in Oklahoma” I would listen to what ad copy has been successful, over time, for this main/core keyword”resorts”.
Domain Ad History
Except it reveals the, domain Ad History Is like Keyword Ad History History of a domainname.
This tool is useful in Taking a Look Your competitors (or larger players on your market ) and which ones they attempted and abandoned (which may be ones that you avoid out of the gate). All of this assumes the domain you are researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic word relationships, Publicly available keyword information, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you could also filter search volume, by CPC, and you can exclude key words.
For me personally, I would rather use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a competitive search tool versus a keyword search tool. Find Competitor Backlinks
Pricing and Strategies
Since I just said, SpyFu’s Fundamental plan begins at $33 each Month when billed yearly (or $39 per month ). Though, unlike other tools in this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search success. All plans have an unlimited number of key word group domain name, backlink, and comparison search results combined with data export. The performance you receive with SpyFu for the price is a significant factor in the reason we gave it an Editors’ Choice, along with the boundless search volumes make the tool even more attractive for ad hoc keyword research.
That’s not to say SpyFu does not cap anything. The Fundamental Program provides you a potential of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed annually) lumps contacts and leads to 500 and weekly tracked keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. The company has slashed on its pricing.
I find that their tools useful for competitive search. I don’t use Their own Keyword Smart Search that They provide (in a straightforward fashion) in the price points that they provide is very A nice combination. SpyFu makes its way Every undertaking. Find Competitor Backlinks