Introduction Find Competitor Website
SpyFu is one of the more feature rich tools, but has the Least appealing interface out there. SpyFu provides SEO and PPC spy tool choices alongside their keyword search tool. Find Competitor Website
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do across the spectrum of SEO tooling, but for this particular review we are focusing on its ad hoc research capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Recommendations and management capacities are built in throughout SpyFu, however I began from the Keyword Research tab.
When I used exactly the same set of five Keywords to observe results differed between every one of my competitors. Were electronic advertising pcmag, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that businesses might hunt for (including publishers such as PCMag) and to discover associated search results and vulnerable competition websites.
After running searches in my five evaluation terms, I discovered that SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with exactly how much money a keyword could be worth. After hunting”digital marketing,” for example, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into keyword overview, related key words, advertiser history, ranking history, backlinks, keyword grouping, and SERP analysis. That’s just for a single keyword query, revealing how SpyFu does arguably the most granular deep-dive research into data of all the tools I tested.
Atop the results, SpyFu gave me not CPC for the Keyword, however a daily and yearly cost breakdown as well as how many unique advertisers had appeared on the key word in the past year. I got exactly the same level of cost breakdown when I clicked on the Associated Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a particular price per day, daily search volume, difficulty score, and more.
At the bottom of the results was the SERP analysis. This broke down each URL from the search results page, even however KWFinder and Moz Pro equally offer a much more comprehensive breakdown in this regard. SpyFu focuses on price, which may or may not be significant to your small business. Results such as the Advertiser History chart, a lengthy list and complex diagram of the ads appearing on this search page over time, was a bit too from the weeds for me as a novice SEO instrument user. However, for digital marketers and advertisers, SpyFu is a gold mine. Find Competitor Website
With SpyFu Kombat you can look at overlapping and site keywords For up to 3 websites. For your PPC version you may also find a graph which goes over a period of a few years demonstrating that the overall amount of keywords being bid on by all three sites. You may also rollover the chart to find key words specific to just two of the sites if you are feeling the 3rd website may not be doing as great a job (or vice versa) as two of the other websites. It will also show you that the PPC budgets of those websites in addition to the number of organic keywords rank in the top 50 results for keyword.
When you click it will show you that the Key words in whatever bucket you click. It is possible to see and download those keywords for your use. As you can see I am on the advertisements tab but the options are comparable once you click the organic tab (on the top box, the natural one at the underside shows you complete organic keywords).
Switching between the natural tab and the ppc tab (as well as the Total # of organic search phrases + PPC advertisement budget should also give you a good idea of which of the larger sites are more into the PPC or SEO side of things which can be a good barometer to check in if you chance to be concentrating on one area on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain on the home page and also are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the site might split parts of the main domain, perhaps a fantastic spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to complete Keyword Advertisement History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (using a URL to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Find Competitor Website
Keyword Management and Reviews
Keyword direction is baked into SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using monthly search volume, CPC, difficulty score, and monthly price. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of the table are the key words you have researched and grouped yourself, or high keyword class suggestions from SpyFu. At the top right of this table you can subsequently add chosen keywords for lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound connection between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists section with concentrated lists of domain names and keywords like”Assets Which Spend the Most On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the choices.
Next to Top Lists, there’s a dedicated Company Leads tab. This basically acts exactly the exact same way You enter industries and keywords, a place, and refine results using filters such as AdWords budget and SEO clicks. The search then returns a list of URL leads with that site ad budget and contact information that is accessible that can be exported to your CRM or lead management system. I’d like to see SpyFu go a step further with this and incorporate its SEO lead lists straight using a platform like Salesforce$75.00 at salesforce.com, but the tool is already ahead of the curve. SEMrush has a lead generation tool, but that’s the closest comes to exactly what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for groups that are key word . The templates can be downloaded by users from the SpyFu site and upload to an AdWords account.
The system also includes deeper SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated keyword research and rank tracking in a campaign. My SpyFu is just available in paid programs (not the free trial), but it lets you set up multiple jobs tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and add a new job. It is the best and only example in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you choose You ‘ve identified and begin continuing monitoring that keyword ranking changes and reports back together with domain rankings. Utilizing the tab, I was also able to set up custom SEO reports in a few simple measures: Enter a domain name choose if to run a report on SpyFu’s suggested custom key words or domain key words. I entered my five custom keywords picked up to five competitors’ URLs, then was given the choice to run a report or a recurring monthly report.
That sort of analysis that is competitive is just another area where SpyFu stands out, since it also includes a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the instrument built an interactive data visualization that revealed where PCMag keywords overlapped with our opponents. There’s also what SpyFu calls for a”keyword world,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This research breakdown is just another feature that helps unearth ways to gain an SEO edge on the competition. Find Competitor Website
With the SEO functionality of its main Solution, SpyFu has introduced a study tool named Nacho Analytics, which provides access to different sites’ web analytics. Through this stage, you can see sections , time-of-day traffic, and on-page behavior.
Keyword Ad History
You will be shown by Advertisement History, via colour coded bars, how often the Key words appeared in a domain PPC campaign alongside any modifications in the ad copy (all of which may be exported into excel). It reveals a year’s worth of information up front and goes back to 2006 through the Bonus History Button.
So it is fairly straightforward, and that’s what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here is the ad history of this key word”, plain and simple. Typically, if you find a keyword being advertised on by a fantastic PPC advertiser consistent then you can look to employ that ad copy technique to some niche market of that bigger keyword. If I were advertising for”resorts in Oklahoma” I would listen to that which ad copy was successful, as time passes, for that main/core key word”hotels”.
Domain Ad History
Domain Ad History Is like Keyword Ad History except it reveals the History of a specific domain.
This tool is useful in looking at keywords Which Have Been successful for Your competitors (or bigger players in your market ) and which ones they attempted and left (which may be ones for you to prevent from the gate). All this assumes the domain you’re currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses word relationships, Publicly available keyword data, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you could filter look volume, by CPC, and you might exclude key words.
For me personally, I would rather use the PPC keywords as well as the Organic key words found In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive search tool versus a keyword search tool. Find Competitor Website
Pricing and Plans
As I mentioned, SpyFu’s Basic plan starts at $33 each Month when billed annually (roughly $39 per month ). Though, contrary to other tools in this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not price by search success. All plans come with an infinite number of keyword collection name, domain, backlink, and competitor/domain comparison search results along with data export. The performance that you receive with SpyFu for the price is an important element in why we gave it an Editors’ Choice, along with the unlimited search volumes make the tool much more attractive for ad hoc keyword study.
That’s not to say SpyFu does not cap anything. The Basic Program gives you a potential of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed yearly ) bumps contacts and leads to 500 and weekly tracked keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the firm has slashed its pricing because our review, making it all the more attractive to SMBs.
I find that their tools pretty helpful for search that is competitive. I don’t use Their own Keyword Smart Search much as explained above but the amount of data which They give (in a straightforward fashion) at the price points they provide is quite A wonderful combination. SpyFu makes its way into my toolbox on just about Every project. Find Competitor Website