Intro Find Competitors Ads
SpyFu is one of the more feature rich tools, but probably has the Attractive interface out there. SpyFu offers SEO and PPC spy application options alongside their keyword search tool. Find Competitors Ads
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do across the spectrum of SEO tooling, but with this particular review we are focusing on its ad hoc keyword lookup capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and management capabilities are built in throughout SpyFu, however I started from the Keyword Research tab.
When I used the Exact Same set of five Key words to observe how results differed between every one of my competitors. Were IT consultant , digital marketing, internet shopping, pcmag, and small business accounting. I chose this mixture to simulate real world terms that companies might search for (including publishers like PCMag) as well as to find related search results and vulnerable competitor sites.
I discovered that after conducting searches on my five test terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with exactly how much money a keyword is worth. After searching”digital marketing,” for example, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to key word summary, related key words, advertiser background, status background, backlinks, keyword group, and SERP analysis. That is just for one keyword revealing how SpyFu does arguably the most granular deep-dive research into key word data of the tools I analyzed.
Atop the main results, SpyFu gave me not CPC for the Key word, however a daily and yearly cost breakdown as well as how many unique advertisers had emerged on the key word in the last year. I got exactly the same level of cost breakdown once I clicked on the Related Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a specific price per day, daily investigation volume, difficulty score, and much more.
In the bottom of the results that are key word was that the SERP analysis. This broke down every URL from the search results page, even though KWFinder and Moz Pro equally offer a more comprehensive breakdown in this regard. SpyFu targets monthly cost, which may or might not be significant to your business. Results like the Advertiser History chart, a lengthy list and complex diagram of the ads appearing on this search page over time, was somewhat too from the weeds for me as a novice SEO tool user. However, for advertisers and marketers, SpyFu can be a gold mine. Find Competitors Ads
With SpyFu Kombat you can look at overlapping and site Certain keywords For up to 3 websites. For the PPC version you can also see a graph which goes over a period of a few years demonstrating that the overall amount of keywords being bid on by all three sites. You can also rollover the chart to see keywords specific to only 2 of the websites if you are feeling the 3rd website might not be doing as good a job (or vice versa) as 2 of the other websites. It is going to also show you the PPC budgets of the websites as well as the amount of organic keywords ranking in the top 50 results for keyword.
When you click it will show you that the Key words in whatever bucket you click. You can view and download those key words for your own use. As you can see I am on the ads tab however, the choices are similar once you click on the natural tab (on the upper box, the natural one at the underside shows you total organic keywords).
Switching between the organic tab and the ppc tab (as well as the Overall # of organic keywords + PPC advertisement budget must also give you a good idea of which of the bigger sites are more into the PPC or SEO aspect of things which can be a fantastic barometer to check at if you chance to be concentrating on one place on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at the way the website might break out parts of the principal domain, perhaps a good place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to complete Keyword Ad History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (with a URL to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Find Competitors Ads
Keyword Management and Reports
Keyword management is baked into SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using minimal search volume, CPC, problem rating, and monthly price. These are SpyFu’s four main metrics where keyword research is concerned. On the left of the table are the keyword you’ve researched and grouped yourself, or top keyword group suggestions from SpyFu. At the top right of the table you can then add chosen key words for lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its profound link between SEO and client relationship management (CRM). From the List Builder tab, there’s a Best Lists segment with concentrated lists of domain names and key words like”Domains That Pay the Most On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are some of the choices.
Next to Leading Lists, there is a dedicated Company Leads tab. This acts the same way You enter keywords and industries, a location, and refine outcomes using filters such as AdWords budget and SEO clicks. The research then returns a list of URL leads with the monthly advertising budget and contact information that can subsequently be exported to your CRM or lead management system of this site. I’d love to view SpyFu go a step farther with this and integrate its own SEO lead lists directly using a stage such as Salesforce$75.00 in salesforce.com, but the instrument is already ahead of the curve. SEMrush has a lead generation tool, but that’s the closest comes to exactly what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for keyword groups in hundreds of industries. Users can download the templates from the SpyFu site and then upload into a AdWords account.
The platform also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated key word study and rank tracking in a campaign. My SpyFu is just available in paid programs (not the free trial), but it allows you to install multiple projects tracking grouped keywords plotted against SEO position, traffic value, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and then add a new project. It is the only and greatest case in this roundup of SEO-focused PM.
There is also Keywords you’ve identified and begin monitoring that keyword position changes and reports back together with weekly domain positions. Using the tab, I was able to prepare custom SEO reports in a few straightforward measures: Enter a domain name choose if to conduct a report on SpyFu’s suggested custom keywords or domain key words. I entered my five habit keywords chose up to five competitors’ URLs, and then was given the choice to run a report or a recurring report.
That Type of competitive analysis is just another area in which SpyFu stands out, as it also includes a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the tool built an interactive information visualization that revealed where PCMag keywords overlapped with our competitors. There’s also what SpyFu calls a”keyword universe,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This study breakdown is just another feature which will help ways to gain an SEO edge on your competitors. Find Competitors Ads
With the SEO performance of its product, SpyFu has introduced a study tool called Nacho Analytics, which offers access to other sites’ internet analytics. Through this platform, you can view time-of-day traffic segments, and on-page behavior.
Keyword Advertisement History
Keyword Advertisement History will show you, through colour coded bars, how often the Key words appeared in a domain PPC campaign along with any modifications in the advertisement copy (all of which may be exported to excel). It goes back to 2006 via the Bonus History Button and reveals that a year’s worth of information.
So it’s fairly straightforward, and that’s exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here’s the ad history of the key word”, plain and simple. Normally, if you find a keyword being advertised on by a fantastic PPC advertiser persistent then it’s possible to look to employ that advertisement copy technique to a niche market of that keyword that is bigger. If I were advertisements for”hotels in Oklahoma” I would pay attention to that which ad copy was successful, over time, for that main/core key word”hotels”.
Domain Advertisement History
Except it shows the domain Ad History Is like Keyword Ad History History of a specific domain.
This tool is useful in looking Your competitors (or larger players on your market ) and which ones they attempted and left (which could be ones that you prevent from the gate). All of this assumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term connections, Publicly available keyword data, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you input. You could also filter search volume, by CPC as you can see, and you can also exclude keywords.
For me personally, I prefer to use the Organic keywords found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a search instrument versus a research tool. Find Competitors Ads
Pricing and Strategies
Since I just mentioned, SpyFu’s Basic plan starts at $33 per Month when billed annually (or $39 month-to-month). Though, unlike other tools within this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not price by search results. All plans have an infinite number of backlink , keyword collection, domain, and comparison search results along with data export. The functionality you get with SpyFu for the price is a significant element in the reason we gave it an Editors’ Choice, along with the unlimited search volumes make the tool much more appealing for research that is keyword that is ad hoc.
That is not to mention SpyFu does not cap anything. The Basic Plan gives you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed annually) bumps leads and contacts to 500 and weekly monitored keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has slashed its pricing.
I find their tools useful for research. I do not use Their own Keyword Smart Search described above but the amount of information which They provide (in a simple fashion) in the price points they provide is very A wonderful combination. SpyFu makes its way Every project. Find Competitors Ads