Background Find Competitors Keywords
SpyFu is one of the more feature rich tools, but has the Least appealing interface on the market. SpyFu provides SEO and PPC spy tool choices . Find Competitors Keywords
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform throughout the spectrum of SEO tooling, but for this review we’re focusing on its ad hoc keyword research capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and direction capabilities are built in throughout SpyFu, but I began from the Keyword Research tab.
When testing each tool, I used the Exact Same set of five Keywords to see results differed between every one of my competitors. Were internet shopping , digital marketing, pcmag, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that companies might search for (including publishers like PCMag) as well as to discover associated search results and vulnerable competitor sites.
I discovered that, after running searches in my five evaluation terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with how much money a keyword could be worth. After searching”digital advertising,” for instance, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into keyword overview, related key words, advertiser background, status background, backlinks, keyword grouping, and SERP analysis. That’s only for a single key word showing SpyFu will arguably the most granular investigation into data of all the tools I tested.
Atop the main results, SpyFu gave me not CPC for the Keyword, however a daily and yearly cost breakdown as well as how many unique advertisers had appeared on the keyword in the past year. I received the same degree of price breakdown when I clicked on the Associated Keyword, which also allowed me to narrow results using a left-hand filter menu to a particular cost every day, daily search volume, difficulty score, and much more.
At the bottom of the results was the SERP analysis. This broke down each URL from the search results page, even though KWFinder and Moz Pro equally offer a much more detailed breakdown in this regard. SpyFu focuses on cost, which might or may not be significant to your business. Results such as the Advertiser History graph, a lengthy list and complex diagram of the ads appearing on this search page as time passes, was a bit too from the weeds for me as a newcomer SEO tool user. However, for advertisers and marketers, SpyFu is a gold mine. Find Competitors Keywords
With SpyFu Kombat you can look at overlapping and website keywords To get up to 3 sites. For the PPC version you may also see a chart which goes back over a period of a few years showing that the overall amount of key words being bid on by all 3 sites. You can also rollover the graph to see keywords specific to only two of the websites if you feel the 3rd site may not be doing as good a job (or vice versa) as two of those other websites. It is going to also show you that the PPC budgets of those sites in addition to the amount of organic keywords rank in the top 50 results for said keyword.
When you click it will show you that the Keywords in whatever bucket you click, towards the right of this chart. You can view and download those keywords for your own use. As you can see I’m on the ads tab however, the choices are comparable once you click on the natural tab (on the upper box, the organic one on the underside shows you complete organic keywords).
Switching between the organic tab and the ppc tab (also as the Total # of organic search phrases + PPC ad budget should also give you an idea of what of the larger sites are more to the PPC or SEO side of things that may be a fantastic barometer to look in if you chance to be focusing on a single place on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain name on the home page and are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at how a website might break out parts of the principal domain, perhaps a fantastic place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to full Keyword Ad History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (with a URL to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Find Competitors Keywords
Keyword Management and Reviews
Keyword management is baked into SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using minimal search volume, CPC, problem rating, and monthly price. These are SpyFu’s four main metrics where key word research is concerned. On the left of the desk are the keyword you’ve researched and booted yourself, or top keyword class suggestions from SpyFu. On the top right of the table you can subsequently add selected keywords for lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its profound connection between SEO and client relationship management (CRM). In the List Builder tab, there’s a Best Lists segment with concentrated lists of domain names and key words like”Assets Which Spend the Most On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are a few of the choices.
Alongside Top Lists, there’s a dedicated Company Leads tab. This acts the same way as a search: You enter industries and key words, a place, and refine results using filters like AdWords budget and SEO clicks. The research returns a list of leads with this site ad budget and contact information that may be exported to your CRM or lead management system. I’d like to see SpyFu proceed a step further with this and incorporate its own SEO lead lists directly using a platform like Salesforce$75.00 in salesforce.com, but this tool is currently ahead of the curve. SEMrush has a lead generation instrument, but that is the closest any other optimization product that I tested comes to what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups in hundreds of industries. Users can download the templates from the SpyFu website and upload into a AdWords account.
The system also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword study and rank monitoring in a campaign. My SpyFu is only accessible paid programs (not the free trial), but it lets you install multiple projects tracking grouped key words plotted against SEO position, traffic worth, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and include a new job. It is the greatest and only example in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you take You ‘ve identified and start ongoing monitoring that keyword ranking changes and reports back together with weekly domain rankings. I was also able to set up custom SEO reports in a few simple measures: Enter a domain name then choose whether or not to conduct a report on SpyFu’s suggested domain keywords or custom keywords. I entered my five habit keywords in a field, chose up to five opponents’ URLs, and then was given the option to run a one time report or a report.
That Type of analysis that is competitive is just another area in which SpyFu stands outside, as it also includes a tool called”Kombat” that is available from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the tool immediately built an interactive information visualization that showed where the top keywords of PCMag overlapped with our competitors. There is also what SpyFu calls for a”keyword universe,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This research breakdown is just another feature that helps ways for one to acquire an SEO edge on the competition. Find Competitors Keywords
Along with the SEO performance of its Solution, SpyFu has introduced a research tool named Nacho Analytics, which provides access to different sites’ internet analytics. Through this platform, you can see sections traffic, and behavior.
Keyword Advertisement History
You will be shown by keyword Advertisement Background, via coded bars, how frequently the Key words appeared in a domain’s PPC campaign along with any changes in the ad copy (all of which can be exported into excel). It goes back to 2006 through the Bonus History Button and shows that a year’s worth of information up front.
So it is pretty straightforward, which is what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here is the advertisement history of this key word”, plain and simple. Normally, if you find a keyword being promoted on by a PPC advertiser consistent then it’s possible to look to apply that ad copy technique to some market of that keyword that is bigger. If I were advertisements for”resorts in Oklahoma” I would listen to what ad copy has been successful, as time passes, for that main/core key word”resorts”.
Domain Ad History
Except it shows the domain Ad History is similar to Keyword Advertisement History History of a particular domainname.
This instrument is useful in looking Your opponents (or bigger players in your market ) and which ones they attempted and left (which could be ones that you avoid from the gate). All this assumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses word connections, Publicly accessible keyword information, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you input. You could filter from CPC, look volume as you can see, and you might exclude keywords.
For me personally, I would rather use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a competitive research instrument versus a keyword research tool. Find Competitors Keywords
Pricing and Strategies
Since I just mentioned, SpyFu’s Fundamental plan begins at $33 each Month when billed annually (or $39 per month ). Though, contrary to other tools in this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search success. All programs have an infinite number of keyword, keyword group domain name, backlink, and comparison search results combined with boundless data export. The performance you get with SpyFu for your price is a significant element in the reason we gave it an Editors’ Choice, and the boundless search volumes make the tool much more attractive for research that is keyword that is ad hoc.
That’s not to say SpyFu doesn’t cap anything. The Basic Plan provides you a potential of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed annually) bumps leads and contacts to 500 and weekly monitored keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the firm has really slashed its pricing because our initial review, which makes it attractive to SMBs.
I find their tools useful for search. I do not use Their own Keyword Smart Search that They give (in a simple fashion) at the price points that they provide is quite A combination that is wonderful. SpyFu makes its way Every project. Find Competitors Keywords