Intro Find Competitors
SpyFu is among the more feature rich tools, but has the Least attractive interface out there. SpyFu provides SEO and PPC spy application choices alongside their very own search tool. Find Competitors
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform across the spectrum of SEO tooling, but with this particular review we’re focusing primarily on its own ad hoc keyword lookup capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Keyword recommendations and management capacities are built in during SpyFu, however I began in the Keyword Research tab.
When I used the Exact Same set of five Key words to see results differed between each of my opponents. The five keywords I used were IT consultant marketing, internet shopping, pcmag, and small business accounting. I chose this mixture to simulate real world terms that companies might hunt for (such as publishers like PCMag) as well as to discover associated search results and vulnerable competitor sites.
After conducting searches I found that SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with how much money a key word is worth. After hunting”digital marketing,” for example, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to keyword summary, related keywords, advertiser background, ranking history, traffic, key word group, and SERP analysis. That’s only for one keyword revealing SpyFu does arguably the most granular deep-dive investigation into keyword data of all the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Keyword, but a daily and monthly cost breakdown as well as the number of unique advertisers had emerged on the keyword in the past year. I got exactly the same degree of cost breakdown when I clicked on the Related Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a particular price every day, daily search volume, difficulty score, and more.
At the bottom of the key word results was the SERP analysis. This broke down each URL in the search results page, even though KWFinder and Moz Pro equally offer a much more comprehensive breakdown in this regard. SpyFu focuses. Results like the Advertiser History graph, a long list and complicated diagram of the ads appearing on that search page as time passes, was somewhat too from the weeds for me as a novice SEO instrument user. However, for advertisers and digital marketers, SpyFu can be a gold mine. Find Competitors
With SpyFu Kombat you can look at overlapping and site key words To get up to 3 websites. For your PPC version you can also find a graph which goes back over a period of a couple years showing that the overall number of keywords being bid on by all three sites. You can also rollover the chart to find keywords specific to only two of the sites if you are feeling the 3rd website may not be doing as great a job (or vice versa) as two of those other sites. It will also show you that the PPC budgets of the sites as well as the number of organic keywords rank in the top 50 results for said keyword.
When you click on an area of the circle chart it will show you that the Key words in whatever bucket you click, to the right of the graph. You can see and download those key words for your use. As you can see I’m on the ads tab but the choices are comparable once you click on the natural tab (on the top box, the organic one at the bottom shows you complete organic keywords).
Switching between the natural tab along with the ppc tab (also as the Total # of organic search phrases + PPC ad budget must also give you a good idea of what of the bigger sites are more to the PPC or SEO side of things which can be a good barometer to look at if you happen to be focusing on one place over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain name on the home page and are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at how a site might break out parts of the main domain, perhaps a good spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to complete Keyword Advertisement History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (with a link to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Find Competitors
Keyword Management and Reports
Keyword direction is baked in to SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using monthly search volume, CPC, problem rating, and monthly price. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of the table are either the keyword you’ve researched and grouped yourself, or top keyword class suggestions from SpyFu. On the top right of the table you can then add chosen keywords to lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound link between SEO and customer relationship management (CRM). From the List Builder tab, there is a Top Lists section with concentrated lists of domains and key words like”Domains That Spend the Most On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the options.
Next to Top Lists, there’s a dedicated Company Leads tab. This essentially acts exactly the same way You enter key words and industries, a location, and refine results using filters like AdWords budget and SEO clicks. The search returns a list of URL leads with contact information that is available and this site’s monthly ad budget that can then be exported to your CRM or direct management system. I’d like to see SpyFu go a step farther with this and incorporate its SEO lead lists straight with a stage such as Salesforce$75.00 in salesforce.com, but the tool is currently ahead of the curve. SEMrush includes a beta generation tool, but that is the closest any other optimization merchandise that I tested comes to what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for keyword groups . Users may download the templates in the SpyFu site and then upload into an AdWords account.
The system also includes SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated key word study and rank monitoring within a campaign. My SpyFu is only accessible paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped key words plotted against SEO position, traffic value, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and include a new project. It is the greatest and only example in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you take You begin monitoring that reports back with weekly domain positions and keyword ranking changes and’ve identified. I was able to set up custom SEO reports in a few straightforward steps: Enter a domain name and choose if to run a document on SpyFu’s suggested custom keywords or domain keywords. I entered my five custom key words picked up to five opponents’ URLs, then was given the option to run a one time report or a monthly report.
That sort of competitive analysis is just another area where SpyFu stands outside, as it also includes a tool called”Kombat” that is available in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the instrument built an interactive data visualization that revealed where PCMag key words overlapped with our competitors. There’s also what SpyFu calls a”key word world,” list CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This study breakdown is another feature which will help ways for one to gain an SEO edge. Find Competitors
Together with the SEO functionality of its primary product, SpyFu has introduced a research tool called Nacho Analytics, which provides access to the internet analytics of websites. Through this platform, you can see time-of-day visitors sections, and on-page behavior.
Keyword Ad History
Keyword Advertisement Background will show you, through color coded bars often the Key words appeared in a domain’s PPC campaign alongside any modifications in the ad copy (all of which may be exported into excel). It extends back to 2006 through the Bonus History Button and shows a year’s worth of information.
So it is fairly straightforward, and that’s exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here is the advertisement history of this keyword”, plain and simple. If you see a keyword being advertised on by a PPC advertiser that is fantastic persistent then you can look to apply that advertisement copy technique to a niche market of that bigger keyword. If I had been advertisements for”resorts in Oklahoma” I would pay attention to that which ad copy was successful, as time passes, for that main/core keyword”hotels”.
Domain Advertisement History
Except it shows the, domain Ad History Is like Keyword Ad History Keyword history of a domain.
This tool is useful in Taking a Look Your competitors (or bigger players on your market ) and which ones they tried and left (which may be ones that you prevent from the gate). All this assumes the domain you’re researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses word connections, Publicly available keyword data, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you can also filter look volume, by CPC, and you might exclude keywords.
For me, I would rather use the PPC keywords as well as the Organic key words found In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a research instrument versus a keyword search tool. Find Competitors
Pricing and Plans
Since I just mentioned, SpyFu’s Fundamental plan starts at $33 each Month when billed yearly (roughly $39 month-to-month). Though, contrary to other tools in this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not price by search results. All programs come with an infinite number of comparison search results , key word, keyword collection, backlink, and domain name along with boundless data export. The functionality that you get with SpyFu for the price is an important factor in why we gave it an Editors’ Choice, along with the search volumes make the tool even more attractive for ad hoc keyword research.
That’s not to say SpyFu does not cap anything. The Fundamental Program gives you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed yearly ) lumps contacts and leads to 500 and per week tracked keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has really slashed on its pricing.
I find that their tools helpful for search that is aggressive. I do not use Their Keyword Smart Search much as described above but the amount of information that They provide (in a straightforward fashion) in the price points they give is very A combination that is nice. SpyFu makes its way Every undertaking. Find Competitors