Introduction Find Competitors Website
SpyFu is among the feature rich tools, but probably has the Least attractive interface on the market. SpyFu provides SEO and PPC spy application options . Find Competitors Website
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform throughout the spectrum of SEO tooling, but with this particular review we are focusing on its ad hoc lookup capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Keyword recommendations and direction capabilities are built in throughout SpyFu, however I started from the Keyword Research tab.
When testing each tool, I used the Exact Same set of five Keywords to observe results differed between each of my competitors. The five key words that I used were digital marketing pcmag, internet shopping, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that companies might hunt for (such as publishers such as PCMag) as well as to discover related search results and vulnerable competition websites.
After running searches I found that SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with how much cash a keyword is worth. After searching”digital marketing,” for instance, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into keyword summary, related key words, advertiser background, status background, traffic, key word group, and SERP analysis. That’s just for a single keyword query, showing SpyFu does arguably the most granular deep-dive investigation into keyword data of all the tools I analyzed.
Atop the main results, SpyFu gave me not CPC for the Keyword, however a daily and monthly cost breakdown as well as the number of unique advertisers had appeared on the keyword in the past year. I got exactly the exact same degree of cost breakdown when I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific cost every day, daily investigation volume, difficulty rating, and much more.
At the bottom of the results was the SERP analysis. This broke down each URL in the search results page, though KWFinder and Moz Pro both provide a much more comprehensive breakdown in this respect. SpyFu focuses. Results like the Advertiser History graph, a lengthy list and complex diagram of the ads appearing on this search page over time, was somewhat too in the weeds for me as a novice SEO tool user. However, for advertisers and digital marketers, SpyFu is a gold mine. Find Competitors Website
With SpyFu Kombat you can look at overlapping and website specific keywords For up to 3 sites. For your PPC version you may also find a graph which goes over a span of a few years showing that the overall number of key words being bid on by all 3 sites. You may also rollover the chart to find keywords specific to only two of the sites if you are feeling the 3rd site may not be doing as good a job (or vice versa) as two of those other websites. It will also show you that the PPC budgets of the websites in addition to the number of organic keywords ranking in the top 50 results for keyword.
When you click it will show you that the Key words in whatever bucket you click. You can view and download those key words for your own use. As you can see I’m on the advertisements tab however, the options are comparable when you click the natural tab (on the upper box, the natural one on the underside shows you total organic keywords).
Switching between the natural tab along with the ppc tab (also as the Total # of organic keywords + PPC advertisement budget should also give you an idea of what of the bigger sites are more into the PPC or SEO aspect of things which can be a good barometer to look in if you happen to be concentrating on a single area over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain name on the home page and are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at how a website might break out parts of the main domain, maybe a fantastic place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to full Keyword Ad History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (using a link to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Find Competitors Website
Keyword Management and Reports
Keyword management is baked in to SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with minimal search volume, CPC, problem rating, and monthly price. These are SpyFu’s four main metrics where keyword research is worried. On the left of this desk are either the key words you have researched and grouped yourself, or top keyword class suggestions from SpyFu. At the top right of this desk you can then add selected key words to lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound connection between SEO and client relationship management (CRM). From the List Builder tab, there’s a Best Lists section with concentrated lists of domain names and key words like”Assets Which Spend the Most On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are a few of the options.
Next to Top Lists, there’s a dedicated Company Leads tab. This essentially acts the same manner You enter a place, businesses and keywords, and refine results using filters such as AdWords budget and SEO clicks. The research then returns a list of leads with this site’s monthly advertising budget and accessible contact information that may be exported to your CRM or direct management system. I’d like to see SpyFu proceed a step farther with this and integrate its own SEO lead lists directly with a platform such as Salesforce$75.00 at salesforce.com, but this tool is currently ahead of the curve. SEMrush includes a beta generation tool, but that is the closest comes to what SpyFu offers.
But, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for keyword groups . The templates can be downloaded by users in the SpyFu site and upload into a AdWords account.
The system also includes deeper SEO campaign direction With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword study and rank monitoring in a campaign. My SpyFu is just available in paid programs (not the free trial), but it allows you to set up multiple jobs tracking grouped key words plotted against SEO rank, traffic value, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and then add a new project. It’s the best and only case in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you take Keywords youbegin ongoing monitoring that keyword ranking changes and reports back with weekly domain positions and’ve identified. Using the tab, I was also able to prepare custom SEO reports in a few straightforward steps: Enter a domain name and choose whether or not to conduct a report on SpyFu’s suggested custom keywords or domain key words. I entered my five habit key words chose up to five competitors’ URLs, then was given the choice to run a one time report or a recurring report.
That sort of analysis that is competitive is just another area where SpyFu stands out, as it also includes a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the tool built an interactive information visualization which revealed where the top keywords of PCMag overlapped with our competitors. There is also what SpyFu calls for a”keyword universe,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This study breakdown is another feature that helps unearth ways to acquire an SEO edge on the competition. Find Competitors Website
With the SEO functionality of its Solution, SpyFu has introduced a study tool named Nacho Analytics, which provides access to other sites’ internet analytics. Through this stage, you can view time-of-day visitors segments, and behavior that is on-page.
Keyword Advertisement History
You will be shown by Advertisement Background, via coded bars, how often the Keyword appeared in a domain PPC campaign along with any changes in the advertisement copy (all of which can be exported into excel). It goes back to 2006 through the Bonus History Button and shows that a year’s worth of data.
So it is pretty straightforward, which is exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here’s the advertisement history of this key word”, plain and simple. If you find a keyword being promoted on by a fantastic PPC advertiser persistent it’s possible to look to employ that advertisement copy technique to a niche market of that bigger keyword. If I had been advertisements for”hotels in Oklahoma” I would listen to what ad copy was successful, over time, for this main/core keyword”hotels”.
Domain Advertisement History
Except it shows the domain Ad History Is like Keyword Advertisement History Keyword history of a domainname.
This instrument is useful in Taking a Look at keywords Which Have Been successful for Your opponents (or bigger players on your niche) and which ones that they tried and abandoned (which may be ones for you to prevent from the gate). All of this presumes the domain you are researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes word connections, Publicly accessible keyword information, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you could also filter by CPC, look volume, and you can also exclude keywords.
For me personally, I prefer to use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a competitive research tool versus a keyword research tool. Find Competitors Website
Pricing and Plans
As I mentioned, SpyFu’s Basic plan starts at $33 each Month when billed yearly (roughly $39 per month ). Though, unlike other tools in this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search success. All programs come with an infinite number of domain name, key word, keyword group, backlink, and competitor/domain comparison search results along with unlimited data export. The performance that you get with SpyFu for your price is a significant factor in why we gave it an Editors’ Choice, along with the unlimited search volumes make the tool much more attractive for study that is keyword that is ad hoc.
That’s not to mention SpyFu does not cap anything. The Basic Program gives you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) bumps leads and contacts to 500 and per week monitored keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. The company has really slashed on its pricing since our inspection, making it attractive to SMBs.
I find their tools pretty helpful for search. I don’t use Their own Keyword Smart Search described above but the amount of information that They provide (in a straightforward fashion) in the price points that they provide is quite A nice combination. SpyFu makes its way into my toolbox on just about Every undertaking. Find Competitors Website