Background Find Keyword Search Volume
SpyFu is one of the feature rich tools, but likely has the Least attractive interface out there. SpyFu offers SEO and PPC spy application options alongside their keyword search tool. Find Keyword Search Volume
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do across the spectrum of SEO tooling, but for this particular review we’re focusing mostly on its ad hoc keyword research capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Direction capabilities and recommendations are built in throughout SpyFu, however I started in the Keyword Research tab.
When testing each instrument, I used exactly the same set of five Key words to observe outcomes differed between every one of my competitors. Were digital advertising, pcmag, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that companies might search for (including publishers like PCMag) and to discover associated search results and vulnerable competitor sites.
After running searches in my five test terms, I discovered that SpyFu produces and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with how much cash a keyword is worth. After hunting”digital advertising,” for example, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into keyword summary, related keywords, advertiser background, status background, backlinks, keyword grouping, and SERP analysis. That’s only for one key word question, revealing SpyFu does arguably the most granular deep-dive research into keyword data of all the tools I tested.
Atop the main results, SpyFu gave me not CPC for the Key word, however a daily and yearly cost breakdown in addition to how many unique advertisers had emerged on the keyword in the past year. I got the exact same level of cost breakdown when I clicked on the Associated Keyword, which also allowed me to narrow results using a left-hand filter menu to a particular price every day, daily investigation volume, difficulty rating, and more.
In the bottom of the results was that the SERP analysis. This broke down every URL from the search results page, though KWFinder and Moz Pro equally provide a much more comprehensive breakdown in this regard. SpyFu focuses. Results such as the Advertiser History chart, a long list and complicated diagram of the advertisements appearing on that search page as time passes, was somewhat too from the weeds for me as a novice SEO tool user. However, for digital marketers and advertisers, SpyFu can be a gold mine. Find Keyword Search Volume
With SpyFu Kombat you can look at overlapping and site specific keywords To get up to 3 websites. For your PPC version you may also find a graph which goes back over a period of a couple years showing that the overall number of key words being bid on by all 3 websites. You can also rollover the graph to see keywords specific to just two of those sites if you feel the 3rd website might not be doing as great a job (or vice versa) as 2 of those other sites. It is going to also show you the PPC budgets of the sites as well as the number of organic keywords ranking in the top 50 results for keyword.
When you click an area of the circle chart it will show you that the Key words in whatever bucket you click. You can view and download those key words for your use. As you can see I’m on the advertisements tab but the choices are comparable once you click the natural tab (on the upper box, the organic one on the underside shows you total organic key words ).
Switching between the organic tab along with the ppc tab (also as the Total # of organic keywords + PPC ad budget must also give you a good notion of what of the larger sites are more into the PPC or SEO aspect of things which can be a good barometer to check at if you chance to be concentrating on one area on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain on the home page and also are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the website might split parts of the main domain, maybe a fantastic spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to complete Keyword Ad History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (with a URL to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Find Keyword Search Volume
Keyword Management and Reviews
Keyword direction is baked in to SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using minimal search volume, CPC, difficulty score, and monthly cost. These are SpyFu’s four main metrics where keyword research is worried. On the left of the table are either the keyword you’ve researched and booted yourself, or top keyword class suggestions from SpyFu. On the top right of this desk you can subsequently add selected key words to lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its profound link between SEO and client relationship management (CRM). From the List Builder tab, there is a Best Lists section with targeted lists of domains and key words like”Domains That Spend the Most On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are some of the choices.
Alongside Leading Lists, there is a dedicated Business Leads tab. This basically acts the same way You enter industries and key words, a location, and refine outcomes using filters such as AdWords budget and SEO clicks. The search then returns a list of URL leads with the monthly ad budget and accessible contact information that can then be exported to your CRM or lead management system of that site. I’d love to view SpyFu go a step further with this and integrate its own SEO lead lists straight with a stage like Salesforce$75.00 in salesforce.com, but the tool is currently ahead of the curve. SEMrush includes a lead generation tool, but that is the closest any other optimization product I tested comes to what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for groups . The templates can be downloaded by users in the SpyFu website and then upload into an AdWords account.
The platform also includes deeper SEO campaign direction With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated keyword research and rank monitoring in a campaign. My SpyFu is only available in paid plans (not the free trial), but it lets you set up multiple projects tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and include a new project. It is the only and greatest case in this roundup of built-in, SEO-focused PM.
There is also You start tracking that keyword ranking changes and reports back together with domain positions and’ve identified. Using the tab, I was also able to prepare custom SEO reports in a few straightforward steps: Enter a domain name choose whether or not to run a document on SpyFu’s suggested custom keywords or domain key words. I entered my five custom key words chose up to five opponents’ URLs, then was given the choice to run either a one time report or a monthly report.
That Type of analysis is another area where SpyFu stands out, as it also includes a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the tool quickly built an interactive data visualization that revealed where the top keywords of PCMag overlapped with our opponents. There is also what SpyFu calls for a”key word world,” list CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This study breakdown is just another feature which will help ways to acquire an SEO edge. Find Keyword Search Volume
Along with the SEO functionality of its product, SpyFu has introduced a study tool named Nacho Analytics, which offers access to different sites’ internet analytics. Through this platform, you can view time-of-day visitors segments, and on-page behavior.
Keyword Advertisement History
Ad Background will show you, through color bars often the Keyword appeared in a domain PPC campaign alongside any modifications in the advertisement copy (all of which can be exported to excel). It shows that a year’s worth of data up front and extends back to 2006 via the Bonus History Button.
So it’s fairly straightforward, which is what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here is the advertisement history of the keyword”, plain and simple. Normally, if you see a key word being advertised on by a PPC advertiser that is fantastic consistent you can look to apply that ad copy technique to some market of the keyword that is larger. If I had been advertising for”resorts in Oklahoma” I would pay attention to what ad copy was successful, as time passes, for that main/core key word”hotels”.
Domain Advertisement History
Except it reveals the domain Ad History Is like Keyword Advertisement History Keyword history of a particular domainname.
This instrument is useful in looking at keywords that have been successful for Your competitors (or larger players on your market ) and which ones they attempted and left (which may be ones that you prevent from the gate). All this presumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses word connections, Publicly available keyword data, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you input. You can filter from CPC, look volume, as you can see, and you might exclude key words.
For me, I prefer to use the PPC keywords and the Organic keywords found In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive research instrument versus a research tool. Find Keyword Search Volume
Pricing and Strategies
As I just said, SpyFu’s Basic plan starts at $33 each Month when billed annually (roughly $39 per month ). Though, unlike other tools within this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search results. All plans come with an infinite number of domain name, key word group, backlink, and competitor/domain comparison search results along with data export. The functionality you receive with SpyFu for your price is a significant factor in the reason we gave it an Editors’ Choice, and the search volumes make the instrument even more appealing for keyword study that is ad hoc.
That is not to mention SpyFu doesn’t cap anything. The Fundamental Plan gives you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed yearly ) bumps contacts and leads to 500 and per week tracked keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has slashed on its pricing because our initial review, which makes it all the more attractive to SMBs.
I find their tools pretty helpful for competitive research. I do not use Their own Keyword Smart Search explained above but the amount of data that They give (in a straightforward fashion) in the price points they provide is very A nice combination. SpyFu makes its way into my toolbox on just about Each undertaking. Find Keyword Search Volume