Introduction Find Keywords A Site Ranks For
SpyFu is among the feature rich tools, but has the Least attractive interface on the market. SpyFu provides SEO and PPC spy application options alongside their own keyword search tool. Find Keywords A Site Ranks For
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform throughout the spectrum of SEO tooling, but for this particular review we are focusing on its ad hoc keyword lookup capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Keyword recommendations and direction capabilities are built in throughout SpyFu, but I started in the Keyword Research tab.
When I used the Exact Same set of five Key words to see outcomes differed between each of my competitors. Were pcmag, electronic advertising, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that businesses might search for (such as publishers such as PCMag) as well as to discover associated search results and vulnerable competition sites.
I discovered that, after running searches on my five test terms SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with exactly how much money a keyword could be worth. After hunting”digital marketing,” for instance, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into key word summary, related keywords, advertiser history, ranking history, backlinks, keyword grouping, and SERP analysis. That is just for one keyword revealing SpyFu will arguably the most granular deep-dive investigation into data of the tools I analyzed.
Atop the primary results, SpyFu gave me not just CPC for the Key word, however a daily and yearly cost breakdown in addition to the number of unique advertisers had appeared on the key word in the last year. I received the exact same degree of cost breakdown when I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a particular cost per day, daily investigation volume, difficulty score, and much more.
At the bottom of the results was the SERP analysis. This broke down every URL from the search results page, however KWFinder and Moz Pro equally provide a more detailed breakdown in this respect. SpyFu focuses. Results like the Advertiser History chart, a lengthy list and complicated diagram of the ads appearing on this search page over time, was somewhat too in the weeds for me as a novice SEO instrument user. However, for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Find Keywords A Site Ranks For
With SpyFu Kombat you can look at overlapping and website Certain key words For up to 3 websites. For the PPC version you can also find a graph which goes over a period of a couple years demonstrating that the overall amount of keywords being bid on by all 3 websites. You can also rollover the graph to find keywords specific to just 2 of those sites if you feel the 3rd website might not be doing as good a job (or vice versa) as 2 of the other sites. It will also show you the PPC budgets of those websites as well as the number of organic keywords ranking in the top 50 results for keyword.
When you click it will show you that the Keywords in whatever bucket you click. You can see and download those key words for your use. As you can see I am on the advertisements tab however, the options are comparable when you click the organic tab (on the upper box, the natural one at the bottom shows you complete organic keywords).
Switching between the organic tab and the ppc tab (also as the Overall # of organic keywords + PPC advertisement budget must also give you an notion of which of the bigger sites are more to the PPC or SEO side of things which can be a good barometer to check in if you happen to be concentrating on one place over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain name on the home page and are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at how a website might break out parts of the main domain, maybe a fantastic spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to full Keyword Ad History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (with a link to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Find Keywords A Site Ranks For
Keyword Management and Reviews
Keyword direction is baked into SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, problem score, and monthly cost. All these are SpyFu’s four chief metrics where key word research is concerned. On the left of this desk are the keyword you’ve researched and booted yourself, or top keyword group tips from SpyFu. At the top right of this table you can subsequently add chosen key words to lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep link between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Best Lists segment with concentrated lists of domains and key words like”Domains That Spend the Most On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are some of the choices.
Next to Leading Lists, there is a dedicated Business Leads tab. This essentially acts the same manner You enter a place, keywords and businesses, and refine results using filters like AdWords budget and SEO clicks. The search then returns a list of leads with this site ad budget and contact information that may subsequently be exported to lead management system or your CRM. I’d love to see SpyFu go a step farther with this and integrate its SEO lead lists straight with a platform like Salesforce$75.00 at salesforce.com, but this instrument is currently ahead of the curve. SEMrush includes a lead generation instrument, but that is the closest any optimization product that I tested comes to exactly what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for groups in hundreds of businesses. The templates can be downloaded by users from the SpyFu site and then upload into a AdWords account.
The platform also includes deeper SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated keyword research and rank tracking within a campaign. My SpyFu is just available in paid programs (not the free trial), but it lets you set up multiple jobs tracking grouped keywords plotted against SEO rank, traffic value, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and then add a new project. It’s the only and best case in this roundup of built-in, SEO-focused PM.
There is also You ‘ve identified and start continuing tracking that keyword ranking changes and reports back with weekly domain rankings. Using the webpage, I was able to set up custom SEO reports in a few straightforward steps: Enter a domain name and choose whether or not to conduct a report on SpyFu’s suggested custom keywords or domain key words. I entered my five custom keywords in a field, chose up to five competitors’ URLs, and then was given the option to run either a report or a report.
This Type of competitive analysis is another area where SpyFu stands outside, as it also includes a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the instrument built an interactive information visualization which showed where the top key words of PCMag overlapped with our competitors. There is also what SpyFu calls a”key word world,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This study breakdown is another feature which will help ways for you to acquire an SEO edge on your competitors. Find Keywords A Site Ranks For
With the SEO performance of its main Solution, SpyFu has introduced a research tool called Nacho Analytics, which provides access to the internet analytics of different sites. Through this stage, you can view time-of-day traffic, segments, and on-page behavior.
Keyword Ad History
You will be shown by Ad History, through coded bars often the Key words appeared in a domain PPC campaign alongside any modifications in the ad copy (all of which may be exported to excel). It extends back to 2006 via the Bonus History Button and reveals a year’s worth of information.
So it’s pretty straightforward, which is what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here is the advertisement history of the keyword”, plain and simple. Typically, if you find a key word being promoted on by a good PPC advertiser consistent then it’s possible to look to apply that ad copy technique to some niche market of that keyword. If I had been advertisements for”resorts in Oklahoma” I might listen to what ad copy was successful, over time, for that main/core keyword”hotels”.
Domain Ad History
Domain Ad History Is like Keyword Ad History except it shows the Keyword history of a domain.
This instrument is useful in Taking a Look at keywords that have been successful for Your competitors (or bigger players on your niche) and which ones that they attempted and left (which could be ones for you to prevent out of the gate). All this presumes the domain you are currently exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term relationships, Publicly accessible keyword data, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you input. You can filter search volume, from CPC as you can see, and you might also exclude key words.
For me, I prefer to use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a competitive search tool versus a search tool. Find Keywords A Site Ranks For
Pricing and Plans
As I mentioned, SpyFu’s Basic plan begins at $33 each Month when billed yearly (roughly $39 month-to-month). Though, unlike other tools in this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search success. All plans come with an unlimited number of domain name, keyword group, backlink, and competitor/domain comparison search results combined with data export. The performance that you receive with SpyFu for your cost is an important element in why we gave it an Editors’ Choice, and the boundless search volumes make the tool much more attractive for ad hoc keyword study.
That’s not to mention SpyFu doesn’t cap anything. The Basic Program gives you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed annually) bumps contacts and leads to 500 and weekly tracked keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has really slashed on its pricing.
I find that their tools pretty helpful for competitive search. I do not use Their own Keyword Smart Search much as explained above but the amount of information that They provide (in a simple fashion) at the price points they provide is quite A combination that is nice. SpyFu makes its way into my toolbox on just about Every project. Find Keywords A Site Ranks For