Introduction Find Keywords For My Website
SpyFu is one of the more feature rich tools, but has the Least appealing interface out there. SpyFu provides SEO and PPC spy application choices alongside their own search tool. Find Keywords For My Website
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do throughout the spectrum of SEO tooling, but with this particular review we’re focusing primarily on its ad hoc lookup capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Direction capabilities and recommendations are built in during SpyFu, but I started in the Keyword Research tab.
When testing each instrument, I used exactly the same set of five Keywords to observe how results differed between each of my competitors. Were IT consultant marketing, internet shopping, pcmag, and small business accounting. I chose this mixture to simulate real world terms that businesses might hunt for (such as publishers like PCMag) as well as to discover related search results and vulnerable competition sites.
I discovered that, after conducting searches on my five test terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with exactly how much money a key word could be worth. After hunting”digital marketing,” for example, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to keyword overview, related keywords, advertiser background, ranking history, backlinks, keyword grouping, and SERP analysis. That’s just for one key word query, showing SpyFu does the most granular deep-dive research into key word data of the tools I analyzed.
Atop the primary results, SpyFu gave me not CPC for the Keyword, but a daily and monthly cost breakdown as well as the number of unique advertisers had appeared on the keyword in the past year. I got the exact same degree of price breakdown once I clicked on the Associated Keyword, which also allowed me to narrow results employing a left-hand filter menu to a particular cost per day, daily search volume, difficulty rating, and much more.
In the bottom of the results was that the SERP analysis. This broke down each URL from the search results page, though KWFinder and Moz Guru both provide a more comprehensive breakdown in this respect. SpyFu focuses. Results such as the Advertiser History graph, a long list and complex diagram of the ads appearing on that search page as time passes, was a bit too from the weeds for me as a newcomer SEO tool user. However, for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Find Keywords For My Website
With SpyFu Kombat you can look at overlapping and site Certain key words To get up to 3 sites. For the PPC version you can also find a graph which goes back over a period of a few years showing that the overall amount of keywords being bid on by all 3 websites. You can also rollover the chart to see keywords specific to just 2 of those websites if you are feeling the 3rd site might not be doing as good a job (or vice versa) as 2 of those other websites. It will also show you the PPC budgets of those sites as well as the amount of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you that the Keywords in whatever bucket you click. It is possible to view and download those keywords for your use. As you can see I am on the advertisements tab however, the choices are comparable once you click on the natural tab (on the upper box, the natural one at the bottom shows you complete organic keywords).
Switching between the natural tab and the ppc tab (also as the Overall # of organic keywords + PPC advertisement budget must also give you a good idea of which of the bigger sites are more to the PPC or SEO side of things which can be a good barometer to look at if you happen to be concentrating on a single area on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain on the home page and are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at how a website might break out parts of the principal domain, perhaps a good place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to full Keyword Advertisement History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (using a link to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Find Keywords For My Website
Keyword Management and Reports
Keyword direction is baked into SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with monthly search volume, CPC, difficulty score, and monthly price. These are SpyFu’s four main metrics where keyword research is concerned. On the left of the desk are the keyword you have researched and booted yourself, or high keyword class suggestions from SpyFu. At the top right of the table you can subsequently add selected key words to lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound connection between SEO and client relationship management (CRM). In the List Builder tab, there’s a Best Lists section with concentrated lists of domain names and key words like”Domains That Pay the Most On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are a few of the choices.
Next to Leading Lists, there’s a dedicated Company Leads tab. This essentially acts the same way as a keyword search: You enter businesses and key words, a location, and refine results using filters like AdWords budget and SEO clicks. The research returns a list of URL leads with this site ad budget and contact information that is accessible that may be exported to your CRM or direct management system. I’d love to view SpyFu proceed a step further with this and integrate its own SEO lead lists directly with a platform like Salesforce$75.00 in salesforce.com, but this instrument is already ahead of the curve. SEMrush includes a beta generation instrument, but that is the closest comes to exactly what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are keyword in countless businesses. The templates can be downloaded by users from the SpyFu website and then upload into a AdWords account.
The platform also includes deeper SEO campaign management With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated keyword research and rank tracking in a campaign. My SpyFu is only accessible paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped keywords plotted against SEO position, traffic worth, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and then add a new project. It’s the only and greatest example in this roundup of built-in, SEO-focused PM.
There is also Keywords you’ve identified and start monitoring that reports back together with weekly domain positions and keyword ranking changes. I was also able to set up custom SEO reports in a few straightforward measures: Enter a domain name then choose if to conduct a report on SpyFu’s suggested domain key words or custom key words. I entered my five custom key words picked up to five competitors’ URLs, and then was given the option to run a report or a report.
That Type of aggressive analysis is just another area where SpyFu stands outside, as it also has a tool called”Kombat” that is available from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the tool built an interactive information visualization which showed where PCMag’s top keywords overlapped with our opponents. There is also what SpyFu calls for a”key word universe,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This study breakdown is just another feature which will help ways for you to gain an SEO advantage on your competitors. Find Keywords For My Website
With the SEO functionality of its Solution, SpyFu has introduced a study tool called Nacho Analytics, which offers access to other sites’ internet analytics. Through this stage, you can see time-of-day visitors sections, and behavior that is on-page.
Keyword Ad History
Ad History will show you, via color coded bars, how frequently the Key words appeared in a domain’s PPC campaign along with any changes in the advertisement copy (all of which can be exported into excel). It reveals that a year’s worth of data up front and goes back to 2006 via the Bonus History Button.
So it’s fairly straightforward, and that’s exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here is the ad history of the keyword”, plain and simple. If you see a keyword being advertised on by a PPC advertiser that is fantastic consistent it’s possible to look to employ that ad copy technique to a market of the keyword. If I were advertisements for”hotels in Oklahoma” I would pay attention to what ad copy was successful, over time, for that main/core keyword”resorts”.
Domain Ad History
Except it reveals the domain Ad History is similar to Keyword Advertisement History History of a particular domainname.
This tool is useful in looking at keywords Which Have Been successful for Your competitors (or larger players in your niche) and which ones they tried and left (which could be ones for you to prevent from the gate). All this assumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses term connections, Publicly accessible keyword data, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you could also filter search volume, from CPC, and you can also exclude key words.
For me personally, I would rather use the Organic keywords found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a competitive research instrument versus a research tool. Find Keywords For My Website
Pricing and Plans
As I said, SpyFu’s Fundamental plan starts at $33 each Month when billed yearly (roughly $39 per month ). Though, unlike other tools within this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not price by search results. All programs have an unlimited number of competitor/domain comparison search results , keyword, keyword group, backlink, and domain name combined with boundless data export. The performance you get with SpyFu for your cost is an important factor in the reason we gave it an Editors’ Choice, and the boundless search volumes make the instrument much more attractive for ad hoc study that is keyword.
That is not to mention SpyFu doesn’t cap anything. The Basic Plan gives you a potential of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed yearly ) lumps contacts and leads to 500 and weekly monitored keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has actually slashed its pricing.
I find that their tools pretty useful for research. I do not use Their Keyword Smart Search as described above but the amount of information that They give (in a straightforward fashion) at the price points they provide is very A wonderful combination. SpyFu makes its way Each project. Find Keywords For My Website