Intro Find Keywords Used By Competitors
SpyFu is one of the more feature rich tools, but probably has the Least attractive interface out there. SpyFu provides SEO and PPC spy tool choices alongside their own search tool. Find Keywords Used By Competitors
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do throughout the spectrum of SEO tooling, but with this particular review we’re focusing primarily on its ad hoc keyword research capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Management capacities and keyword recommendations are built in throughout SpyFu, but I started in the Keyword Research tab.
When testing each tool, I used the same set of five Key words to observe outcomes differed between every one of my competitors. Were internet shopping , electronic advertising, pcmag, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that businesses might search for (including publishers like PCMag) and to find related search results and vulnerable competition sites.
I found that after running searches on my five evaluation terms SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with exactly how much money a key word is worth. After hunting”digital marketing,” for example, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to key word overview, related keywords, advertiser history, status background, backlinks, keyword grouping, and SERP analysis. That’s only for a single keyword query, showing how SpyFu will the most granular investigation into data of all the tools I tested.
Atop the primary results, SpyFu gave me not just CPC for the Key word, however a daily and monthly cost breakdown in addition to the number of unique advertisers had appeared on the key word in the last year. I received the exact same level of price breakdown once I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a particular cost every day, daily investigation volume, difficulty rating, and more.
At the bottom of the results was the SERP analysis. This broke down each URL from the search results page, even however KWFinder and Moz Pro both offer a much more comprehensive breakdown in this regard. SpyFu focuses. Results like the Advertiser History graph, a long list and complex diagram of the ads appearing on that search page as time passes, was a bit too in the weeds for me as a newcomer SEO instrument user. However, for advertisers and marketers, SpyFu is a gold mine. Find Keywords Used By Competitors
With SpyFu Kombat you can look at overlapping and website key words For up to 3 websites. For your PPC version you can also find a chart which goes back over a span of a few years demonstrating the overall number of keywords being bid on by all 3 sites. You can also rollover the graph to see key words specific to just two of the websites if you are feeling the 3rd site may not be doing as great a job (or vice versa) as 2 of those other sites. It will also show you that the PPC budgets of those websites in addition to the number of organic keywords ranking in the top 50 results for keyword.
When you click it will show you that the Keywords in whatever bucket you click, to the right of this graph. It is possible to view and download those key words for your use. As you can see I am on the advertisements tab however, the choices are similar once you click on the natural tab (on the top box, the natural one at the underside shows you total organic keywords).
Switching between the natural tab along with the ppc tab (as well as the Overall # of organic keywords + PPC advertisement budget should also give you a good idea of what of the bigger sites are more into the PPC or SEO side of things that may be a good barometer to check in if you happen to be focusing on one place over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain on the home page and are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at how a site might break out parts of the main domain, perhaps a good spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to complete Keyword Advertisement History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (using a URL to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Find Keywords Used By Competitors
Keyword Management and Reports
Keyword direction is baked into SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with minimal search volume, CPC, difficulty rating, and monthly cost. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of this desk are either the keyword you have researched and grouped yourself, or high keyword group tips from SpyFu. At the top right of this desk you can then add chosen keywords to lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound link between SEO and client relationship management (CRM). From the List Builder tab, there is a Best Lists section with concentrated lists of domain names and key words like”Assets Which Spend the Most On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are a few of the options.
Next to Top Lists, there’s a dedicated Company Leads tab. This basically acts the exact same manner as a search: You enter a location, keywords and businesses, and refine results using filters such as AdWords budget and SEO clicks. The research then returns a list of URL leads with the monthly ad budget and accessible contact information that may be exported to your CRM or lead management system of that site. I’d love to see SpyFu proceed a step further with this and integrate its SEO lead lists straight with a stage such as Salesforce$75.00 in salesforce.com, but this instrument is currently ahead of the curve. SEMrush includes a lead generation instrument, but that is the closest comes to exactly what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups . Users can download the templates from the SpyFu website and upload into a AdWords account.
The platform also includes deeper SEO campaign direction With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated key word study and rank monitoring in a campaign. My SpyFu is only available in paid plans (not the free trial), but it allows you to set up multiple jobs tracking grouped keywords plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and then include a new job. It is the best and only example in this roundup of SEO-focused PM.
There is also You ‘ve identified and start tracking that keyword ranking changes and reports back together with domain rankings. I was also able to set up custom SEO reports in a few simple steps: Enter a domain name choose whether or not to conduct a document on SpyFu’s suggested custom key words or domain keywords. I entered my five custom keywords in a field, chose up to five competitors’ URLs, then was given the option to run a report or a recurring monthly report.
This sort of analysis is just another area in which SpyFu stands outside, since it also has a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the tool built an interactive data visualization that showed where PCMag’s top key words overlapped with our opponents. There’s also what SpyFu calls for a”key word world,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This research breakdown is another feature which will help unearth ways to gain an SEO advantage on your competitors. Find Keywords Used By Competitors
Along with the SEO performance of its primary Solution, SpyFu has introduced a study tool called Nacho Analytics, which provides access to other sites’ web analytics. Through this stage, you can see time-of-day visitors sections, and on-page behavior.
Keyword Advertisement History
You will be shown by keyword Advertisement History, via color coded bars, how often the Key words appeared in a domain PPC campaign alongside any modifications in the ad copy (all of which can be exported to excel). It goes back to 2006 through the Bonus History Button and shows that a year’s worth of information up front.
So it’s fairly straightforward, which is exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here’s the advertisement history of this keyword”, plain and simple. If you see a key word being promoted on by a PPC advertiser that is good persistent you can look to apply that ad copy technique to a market of the keyword that is bigger. If I were advertising for”resorts in Oklahoma” I might pay attention to that which ad copy was successful, as time passes, for that main/core keyword”resorts”.
Domain Advertisement History
Except it reveals the, domain Ad History Is like Keyword Advertisement History History of a domain.
This tool is useful in looking Your competitors (or larger players on your niche) and which ones they attempted and abandoned (which could be ones for you to prevent from the gate). All of this presumes the domain you’re researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic term relationships, Publicly available keyword information, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you enter. You can also filter from CPC, look volume, as you can see, and you can exclude keywords.
For me, I prefer to use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a competitive search instrument versus a research tool. Find Keywords Used By Competitors
Pricing and Strategies
As I said, SpyFu’s Basic plan begins at $33 per Month when billed yearly (roughly $39 month-to-month). Though, unlike other tools within this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not cost by search results. All plans come with an unlimited number of backlink name, keyword, keyword collection, domain name, and competitor/domain comparison search results along with unlimited data export. The functionality that you receive with SpyFu for your price is an important factor in why we gave it an Editors’ Choice, along with the boundless search volumes make the instrument even more appealing for ad hoc keyword study.
That’s not to mention SpyFu doesn’t cap anything. The Fundamental Plan provides you a potential of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed annually) bumps leads and contacts to 500 and weekly tracked keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the company has slashed on its pricing.
I find their tools helpful for research. I do not use Their own Keyword Smart Search which They provide (in a simple fashion) in the price points that they give is very A wonderful combination. SpyFu makes its way into my arsenal on just about Every undertaking. Find Keywords Used By Competitors