Introduction Find My Competitors
SpyFu is among the feature rich tools, but has the Attractive interface out there. SpyFu offers SEO and PPC spy application options alongside their very own keyword research tool. Find My Competitors
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do throughout the spectrum of SEO tooling, but for this review we’re focusing primarily on its ad hoc research capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Keyword recommendations and management capacities are built in during SpyFu, however I started in the Keyword Research tab.
When testing each instrument, I used the Exact Same set of five Keywords to observe results differed between every one of my competitors. The five key words I used were digital advertising, pcmag, internet shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that companies might search for (including publishers such as PCMag) as well as to find associated search results and vulnerable competition sites.
I discovered that, after conducting searches on my five test terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with how much cash a keyword is worth. After searching”digital marketing,” for example, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to keyword summary, related keywords, advertiser history, ranking history, traffic, key word group, and SERP analysis. That is just for a single key word revealing how SpyFu will arguably the most granular research into data of the tools I analyzed.
Atop the main results, SpyFu gave me not only CPC for the Keyword, but a daily and monthly cost breakdown in addition to how many unique advertisers had appeared on the key word in the past year. I received the same degree of cost breakdown once I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific price every day, daily investigation volume, difficulty rating, and more.
At the bottom of the results was that the SERP analysis. This broke down every URL in the search results page, even however KWFinder and Moz Guru equally provide a more comprehensive breakdown in this respect. SpyFu focuses. Results like the Advertiser History graph, a long list and complex diagram of the advertisements appearing on that search page over time, was a bit too in the weeds for me as a novice SEO tool user. But for advertisers and marketers, SpyFu can be a gold mine. Find My Competitors
With SpyFu Kombat you can look at overlapping and website keywords To get up to 3 websites. For the PPC version you can also find a graph which goes back over a period of a few years demonstrating that the overall number of keywords being bid on by all 3 websites. You may also rollover the chart to see keywords specific to just two of those websites if you are feeling the 3rd website might not be doing as good a job (or vice versa) as two of those other websites. It is going to also show you that the PPC budgets of the websites in addition to the amount of organic keywords rank in the top 50 results for said keyword.
When you click on an area of the circle graph it will show you that the Keywords in whatever bucket you click, towards the right of the chart. You can see and download those key words for your use. As you can see I am on the ads tab however, the options are similar when you click the natural tab (on the top box, the natural one at the underside shows you total organic key words ).
Switching between the natural tab and the ppc tab (also as the Total # of organic keywords + PPC ad budget must also give you an idea of which of the bigger sites are more to the PPC or SEO side of things which can be a fantastic barometer to look at if you happen to be concentrating on one place over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain name on the home page and also are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at the way the site might break out parts of the principal domain, maybe a fantastic spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to complete Keyword Ad History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (using a link to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Find My Competitors
Keyword Management and Reports
Keyword management is baked in to SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with monthly search volume, CPC, problem score, and monthly price. All these are SpyFu’s four chief metrics where key word research is worried. On the left of the desk are either the key words you have researched and grouped yourself, or top keyword class suggestions from SpyFu. On the top right of the desk you can subsequently add selected key words to lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its deep link between SEO and client relationship management (CRM). From the List Builder tab, there is a Top Lists section with concentrated lists of domain names and key words like”Assets Which Spend the Most On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are some of the options.
Next to Leading Lists, there is a dedicated Business Leads tab. This acts the same manner You enter industries and key words, a location, and refine outcomes using filters like AdWords budget and SEO clicks. The research then returns a list of URL leads with contact information that is available and that website’s monthly ad budget that can then be exported to your CRM or direct management system. I’d love to see SpyFu go a step farther with this and integrate its SEO lead lists directly using a platform like Salesforce$75.00 in salesforce.com, but the tool is currently ahead of the curve. SEMrush has a beta lead generation instrument, but that’s the closest comes to what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for keyword groups in hundreds of industries. Users can download the templates in the SpyFu website and then upload into a AdWords account.
The platform also includes deeper SEO campaign management With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword study and rank tracking in a campaign. My SpyFu is only available in paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped key words plotted against SEO rank, traffic value, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and include a new job. It’s the best and only example in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you take You start ongoing monitoring that reports back together with weekly domain rankings and keyword ranking changes and’ve identified. Utilizing the webpage, I was able to prepare custom SEO reports in a few simple steps: Enter a domain name choose whether or not to conduct a document on SpyFu’s suggested custom key words or domain keywords. I entered my five habit keywords in a field, picked up to five opponents’ URLs, then was given the option to run a report or a monthly report.
That sort of aggressive analysis is another area in which SpyFu stands out, as it also includes a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the tool built an interactive data visualization that revealed where PCMag’s top keywords overlapped with our competitors. There is also what SpyFu calls for a”key word universe,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature that helps ways for one to gain an SEO advantage. Find My Competitors
With the SEO functionality of its product, SpyFu has introduced a study tool called Nacho Analytics, which provides access to other sites’ web analytics. Through this platform, you can view time-of-day traffic, segments, and on-page behavior.
Keyword Ad History
You will be shown by Ad Background, via color bars frequently the Key words appeared in a domain’s PPC campaign alongside any changes in the advertisement copy (all of which may be exported to excel). It goes back to 2006 through the Bonus History Button and shows a year’s worth of data up front.
So it is pretty straightforward, and that’s what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here’s the advertisement history of the key word”, plain and simple. If you see a key word being promoted on by a PPC advertiser consistent then you can look to apply that ad copy technique to some niche market of the bigger keyword. If I were advertisements for”hotels in Oklahoma” I would listen to that which ad copy was successful, over time, for that main/core keyword”hotels”.
Domain Ad History
Except it reveals the, domain Ad History Is like Keyword Ad History Keyword history of a specific domain.
This tool is useful in looking Your competitors (or bigger players on your niche) and which ones that they attempted and left (which may be ones for you to avoid out of the gate). All of this presumes the domain you are currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses term relationships, Publicly available keyword data, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you can filter look volume, by CPC, and you might also exclude key words.
For me personally, I prefer to use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a search instrument versus a keyword search tool. Find My Competitors
Pricing and Plans
Since I mentioned, SpyFu’s Basic plan begins at $33 each Month when billed yearly (roughly $39 per month ). Though, unlike other tools in this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not price by search success. All programs have an unlimited number of domain, keyword collection, backlink, and comparison search results combined with boundless data export. The performance you receive with SpyFu for your price is an important element in the reason we gave it an Editors’ Choice, and the boundless search volumes make the instrument even more attractive for research that is keyword that is ad hoc.
That is not to mention SpyFu doesn’t cap anything. The Basic Program gives you a potential of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed yearly ) lumps contacts and leads to 500 and weekly tracked keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. The firm has really slashed on its pricing.
I find that their tools helpful for aggressive search. I don’t use Their Keyword Smart Search much as described above but the number of information which They give (in a straightforward fashion) at the price points they give is very A wonderful combination. SpyFu makes its way Every undertaking. Find My Competitors