Intro Find Out Keyword Search Volumes
SpyFu is one of the feature rich tools, but has the Attractive interface on the market. SpyFu offers SEO and PPC spy tool choices . Find Out Keyword Search Volumes
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform throughout the spectrum of SEO tooling, but with this particular review we are focusing on its ad hoc research capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Management capacities and keyword recommendations are built in throughout SpyFu, but I began in the Keyword Research tab.
When testing each instrument, I used the Exact Same set of five Key words to observe results differed between every one of my opponents. The five keywords that I used were digital marketing, pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that businesses might hunt for (including publishers such as PCMag) as well as to find associated search results and vulnerable competitor sites.
After running searches on my five test terms, I found that SpyFu produces and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with exactly how much cash a key word could be worth. After searching”digital advertising,” for instance, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into keyword overview, related keywords, advertiser background, ranking history, backlinks, keyword grouping, and SERP analysis. That’s just for one key word question, revealing SpyFu will arguably the most granular research into key word data of all the tools I analyzed.
Atop the main results, SpyFu gave me not CPC for the Keyword, however a daily and yearly cost breakdown as well as how many unique advertisers had appeared on the keyword in the last year. I got exactly the same degree of cost breakdown when I clicked on the Associated Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a specific price per day, daily investigation volume, difficulty score, and more.
At the bottom of the keyword results was that the SERP analysis. This broke down every URL from the search results page, even however KWFinder and Moz Pro equally provide a more detailed breakdown in this respect. SpyFu focuses. Results like the Advertiser History chart, a lengthy list and complex diagram of the advertisements appearing on that search page over time, was somewhat too from the weeds for me as a newcomer SEO tool user. However, for advertisers and digital marketers, SpyFu is a gold mine. Find Out Keyword Search Volumes
With SpyFu Kombat you can look at overlapping and website keywords For up to 3 sites. For your PPC version you may also find a chart which goes over a span of a few years demonstrating the overall amount of key words being bid on by all 3 sites. You may also rollover the chart to see keywords specific to just 2 of those sites if you feel the 3rd site may not be doing as great a job (or vice versa) as two of those other websites. It is going to also show you the PPC budgets of the websites in addition to the amount of organic keywords ranking in the top 50 results for keyword.
When you click it will show you that the Key words in whatever bucket you click. You can view and download those keywords for your use. As you can see I’m on the ads tab but the options are similar when you click the organic tab (on the top box, the organic one on the underside shows you total organic key words ).
Switching between the organic tab along with the ppc tab (as well as the Overall # of organic keywords + PPC ad budget should also give you an idea of what of the larger sites are more into the PPC or SEO aspect of things which can be a good barometer to look in if you chance to be concentrating on one area over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain name on the home page and are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at the way the site might split parts of the principal domain, perhaps a fantastic place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to full Keyword Ad History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (using a URL to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Find Out Keyword Search Volumes
Keyword Management and Reports
Keyword management is baked into SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using minimal search volume, CPC, problem score, and monthly price. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of this table are the key words you have researched and grouped yourself, or top keyword group suggestions from SpyFu. At the top right of the table you can then add chosen key words for lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound connection between SEO and client relationship management (CRM). From the List Builder tab, there is a Top Lists segment with concentrated lists of domains and keywords like”Assets Which Spend the maximum On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are some of the options.
Next to Top Lists, there’s a dedicated Business Leads tab. This acts the exact same manner You enter a place, industries and keywords, and refine results using filters such as AdWords budget and SEO clicks. The search returns a list of leads with that website’s monthly ad budget and contact information that can subsequently be exported into lead management system or your CRM. I’d like to see SpyFu go a step further with this and incorporate its own SEO lead lists straight with a platform like Salesforce$75.00 at salesforce.com, but this tool is already ahead of the curve. SEMrush has a beta generation instrument, but that’s the closest comes to what SpyFu offers.
But, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for groups . The templates can be downloaded by users from the SpyFu site and upload to an AdWords account.
The system also includes deeper SEO campaign management With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated key word study and rank tracking within a campaign. My SpyFu is only accessible paid programs (not the free trial), but it lets you set up multiple projects tracking grouped key words plotted against SEO position, traffic worth, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and then add a new project. It is the greatest and only case in this roundup of SEO-focused PM.
There’s also Keywords you’ve identified and begin continuing monitoring that keyword position changes and reports back together with domain rankings. I was also able to set up custom SEO reports in a few straightforward steps: Enter a domain name and then choose if to run a document on SpyFu’s suggested domain keywords or custom keywords. I entered my five custom key words picked up to five opponents’ URLs, and then was given the option to run a report or a recurring report.
This sort of analysis is another area where SpyFu stands outside, as it also has a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the tool built an interactive data visualization which showed where the top keywords of PCMag overlapped with our opponents. There is also what SpyFu calls a”keyword world,” list CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This study breakdown is another feature that helps unearth ways for you to gain an SEO advantage. Find Out Keyword Search Volumes
With the SEO functionality of its primary Solution, SpyFu has introduced a study tool named Nacho Analytics, which offers access to different sites’ internet analytics. Through this platform, you can see on-page behavior , time-of-day visitors, and segments.
Keyword Advertisement History
You will be shown by keyword Advertisement History, via color bars frequently the Keyword appeared in a domain PPC campaign along with any modifications in the ad copy (all of which may be exported into excel). It shows that a year’s worth of data up front and extends back to 2006 through the Bonus History Button.
So it is pretty straightforward, which is exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here’s the ad history of the keyword”, plain and simple. If you see a keyword being advertised on by a PPC advertiser that is good persistent then you can look to employ that advertisement copy technique to some niche market of the larger keyword. If I had been advertisements for”hotels in Oklahoma” I might pay attention to what ad copy was successful, as time passes, for that main/core key word”hotels”.
Domain Advertisement History
Domain Ad History is similar to Keyword Advertisement History except it reveals the Keyword history of a domain.
This tool is useful in looking at keywords that have been effective for Your competitors (or larger players on your market ) and which ones that they attempted and abandoned (which could be ones for you to avoid out of the gate). All this assumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses word relationships, Publicly available keyword information, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you could also filter by CPC, look volume, and you might also exclude keywords.
For me personally, I prefer to use the PPC keywords as well as the Organic keywords found In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a research instrument versus a research tool. Find Out Keyword Search Volumes
Pricing and Strategies
Since I just said, SpyFu’s Basic plan starts at $33 per Month when billed annually (or $39 per month ). Though, unlike other tools within this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not cost by search success. All programs come with an infinite number of keyword group , domain, backlink, and competitor/domain comparison search results along with data export. The performance you get with SpyFu for the cost is a significant factor in why we gave it an Editors’ Choice, along with the boundless search volumes make the tool even more attractive for study that is ad hoc.
That’s not to mention SpyFu doesn’t cap anything. The Basic Program provides you a capacity of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed annually) bumps leads and contacts to 500 and per week tracked keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. The company has slashed on its pricing.
I find their tools pretty helpful for competitive research. I don’t use Their Keyword Smart Search that They provide (in a simple fashion) in the price points they give is quite A nice combination. SpyFu makes its way Each project. Find Out Keyword Search Volumes