Intro Find Out What Keywords Competitors Are Using
SpyFu is one of the feature rich tools, but has the Least attractive interface on the market. SpyFu offers SEO and PPC spy tool options . Find Out What Keywords Competitors Are Using
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform across the spectrum of SEO tooling, but with this particular review we are focusing mostly on its own ad hoc research capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Keyword recommendations and management capabilities are built in throughout SpyFu, but I started from the Keyword Research tab.
When I used exactly the same set of five Key words to see how outcomes differed between each of my opponents. The five key words I used were electronic marketing pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that businesses might hunt for (including publishers such as PCMag) and to find associated search results and vulnerable competitor sites.
I found that, after conducting searches on my five evaluation terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with how much money a keyword could be worth. After searching”digital marketing,” for example, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into keyword summary, related keywords, advertiser background, ranking history, backlinks, keyword grouping, and SERP analysis. That’s just for one keyword query, showing SpyFu does arguably the most granular research into data of all the tools I tested.
Atop the primary results, SpyFu gave me not CPC for the Keyword, but a daily and monthly cost breakdown as well as the number of unique advertisers had emerged on the keyword in the last year. I received the same degree of price breakdown once I clicked on the Related Keyword, which also enabled me to narrow results employing a left-hand filter menu to a particular cost per day, daily investigation volume, difficulty rating, and much more.
In the bottom of the results was the SERP analysis. This broke down each URL in the search results page, though KWFinder and Moz Guru both offer a more detailed breakdown in this respect. SpyFu focuses. Results like the Advertiser History chart, a lengthy list and complex diagram of the ads appearing on this search page over time, was somewhat too in the weeds for me as a newcomer SEO instrument user. However, for advertisers and digital marketers, SpyFu can be a gold mine. Find Out What Keywords Competitors Are Using
With SpyFu Kombat you can look at overlapping and website key words To get up to 3 websites. For your PPC version you can also see a chart which goes over a period of a couple years demonstrating the overall amount of keywords being bid on by all 3 websites. You can also rollover the graph to see key words specific to just 2 of the sites if you feel the 3rd website may not be doing as great a job (or vice versa) as 2 of those other sites. It is going to also show you the PPC budgets of the websites as well as the amount of organic keywords rank in the top 50 results for said keyword.
When you click on an area of the circle graph it will show you the Key words in whatever bucket you click, to the right of this graph. You can view and download those keywords for your use. As you can see I’m on the advertisements tab however, the choices are similar when you click on the natural tab (on the upper box, the natural one at the underside shows you total organic key words ).
Switching between the organic tab and the ppc tab (as well as the Total # of organic search phrases + PPC ad budget must also give you an idea of what of the bigger sites are more to the PPC or SEO aspect of things which can be a good barometer to check in if you chance to be concentrating on one place over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain name on the home page and are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the website might split parts of the principal domain, perhaps a fantastic spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to full Keyword Ad History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (using a URL to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Find Out What Keywords Competitors Are Using
Keyword Management and Reports
Keyword management is baked in to SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using minimal search volume, CPC, problem rating, and monthly cost. All these are SpyFu’s four chief metrics where key word research is worried. On the left of this table are the key words you have researched and grouped yourself, or top keyword group tips from SpyFu. On the top right of the desk you can then add selected key words to lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its profound connection between SEO and customer relationship management (CRM). From the List Builder tab, there is a Best Lists section with concentrated lists of domain names and keywords like”Assets Which Spend the maximum On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are some of the options.
Alongside Leading Lists, there’s a dedicated Company Leads tab. This acts the same manner You enter a place, industries and keywords, and refine results using filters such as AdWords budget and SEO clicks. The research then returns a list of URL leads with contact information that is accessible and this site advertising budget that may then be exported into your CRM or direct management system. I’d like to see SpyFu proceed a step further with this and integrate its SEO lead lists directly using a platform like Salesforce$75.00 in salesforce.com, but this tool is currently ahead of the curve. SEMrush includes a beta lead generation tool, but that is the closest comes to what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups . The templates can be downloaded by users in the SpyFu site and upload into an AdWords account.
The system also includes deeper SEO campaign direction Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated keyword research and rank monitoring in a campaign. My SpyFu is just accessible paid programs (not the free trial), but it allows you to install multiple projects tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and then include a new project. It is the only and best case in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you choose Keywords youstart ongoing tracking that keyword ranking changes and reports back with domain rankings and’ve identified. I was able to set up custom SEO reports in a few straightforward steps: Enter a domain name and then choose if to conduct a document on SpyFu’s suggested custom keywords or domain key words. I entered my five habit keywords in a field, picked up to five opponents’ URLs, then was given the choice to run a report or a monthly report.
That sort of competitive analysis is another area in which SpyFu stands outside, since it also has a tool called”Kombat” that is available in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the tool built an interactive data visualization which showed where the top keywords of PCMag overlapped with our opponents. There’s also what SpyFu calls a”keyword world,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This study breakdown is another feature which helps unearth ways for one to gain an SEO advantage on your competitors. Find Out What Keywords Competitors Are Using
Together with the SEO performance of its product, SpyFu has introduced a study tool named Nacho Analytics, which offers access to the internet analytics of different sites. Through this platform, you can view time-of-day traffic segments, and search-engine behaviour.
Keyword Advertisement History
Ad History will show you, through coded bars often the Key words appeared in a domain’s PPC campaign alongside any modifications in the ad copy (all of which can be exported to excel). It extends back to 2006 through the Bonus History Button and shows that a year’s worth of data.
So it’s fairly straightforward, and that’s exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here’s the advertisement history of this key word”, plain and simple. If you find a keyword being promoted on by a PPC advertiser that is fantastic persistent you can look to employ that ad copy technique to some niche market of the keyword. If I had been advertisements for”hotels in Oklahoma” I might pay attention to what ad copy was successful, over time, for this main/core key word”hotels”.
Domain Ad History
Domain Ad History is similar to Keyword Advertisement History except it shows the Keyword history of a domainname.
This instrument is useful in looking Your competitors (or larger players on your niche) and which ones that they attempted and left (which may be ones for you to prevent out of the gate). All of this presumes the domain you are currently exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes term relationships, Publicly available keyword information, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you can also filter from CPC, search volume, and you can also exclude key words.
For me, I would rather use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a competitive research instrument versus a keyword search tool. Find Out What Keywords Competitors Are Using
Pricing and Strategies
Since I just mentioned, SpyFu’s Fundamental plan begins at $33 per Month when billed yearly (or $39 per month ). Though, contrary to other tools in this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search results. All programs come with an unlimited number of backlink name, key word group, domain name, and competitor/domain comparison search results along with boundless data export. The functionality that you get with SpyFu for your price is an important factor in the reason we gave it an Editors’ Choice, along with the search volumes make the tool much more attractive for ad hoc keyword study.
That is not to mention SpyFu does not cap anything. The Fundamental Program gives you a potential of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed yearly ) lumps contacts and leads to 500 and per week monitored keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The firm has slashed its pricing.
I find their tools pretty helpful for competitive search. I don’t use Their own Keyword Smart Search which They provide (in a simple fashion) at the price points that they give is quite A wonderful combination. SpyFu makes its way into my toolbox on just about Each undertaking. Find Out What Keywords Competitors Are Using