Intro Find Out What Keywords My Site Ranks For
SpyFu is among the feature rich tools, but likely has the Least appealing interface out there. SpyFu offers SEO and PPC spy application choices alongside their own keyword research tool. Find Out What Keywords My Site Ranks For
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform throughout the spectrum of SEO tooling, but for this particular review we are focusing primarily on its ad hoc keyword lookup capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Keyword recommendations and management capacities are built in throughout SpyFu, but I started in the Keyword Research tab.
When testing each tool, I used the Exact Same set of five Key words to observe results differed between each of my competitors. Were pcmag, digital marketing, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that companies might hunt for (such as publishers such as PCMag) and to discover associated search results and vulnerable competitor sites.
I discovered that, after conducting searches in my five test terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with how much money a keyword could be worth. After hunting”digital marketing,” for example, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into keyword summary, related keywords, advertiser background, ranking history, traffic, key word group, and SERP analysis. That is just for one key word query, revealing SpyFu will arguably the most granular investigation into keyword data of the tools I tested.
Atop the main results, SpyFu gave me not just CPC for the Keyword, however a daily and monthly cost breakdown as well as the number of unique advertisers had emerged on the keyword in the past year. I got the exact same degree of cost breakdown once I clicked on the Related Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a particular price every day, daily search volume, difficulty score, and more.
At the bottom of the results that are keyword was that the SERP analysis. This broke down every URL in the search results page, however KWFinder and Moz Guru equally offer a much more comprehensive breakdown in this respect. SpyFu focuses. Results like the Advertiser History chart, a long list and complex diagram of the advertisements appearing on this search page as time passes, was a bit too from the weeds for me as a newcomer SEO instrument user. But for digital marketers and advertisers, SpyFu is a gold mine. Find Out What Keywords My Site Ranks For
With SpyFu Kombat you can look at overlapping and website specific key words For up to 3 sites. For your PPC version you can also see a chart which goes back over a period of a few years showing that the general amount of keywords being bid on by all three websites. You may also rollover the graph to see key words specific to only 2 of the sites if you are feeling the 3rd website might not be doing as good a job (or vice versa) as 2 of the other sites. It is going to also show you that the PPC budgets of the websites in addition to the amount of organic keywords rank in the top 50 results for keyword.
When you click it will show you the Key words in whatever bucket you click, towards the right of this chart. It is possible to see and download those keywords for your use. As you can see I am on the advertisements tab but the options are comparable once you click the organic tab (on the upper box, the natural one at the bottom shows you total organic key words ).
Switching between the organic tab along with the ppc tab (as well as the Total # of organic search phrases + PPC advertisement budget should also give you an notion of what of the bigger sites are more to the PPC or SEO side of things which can be a fantastic barometer to check at if you chance to be focusing on one area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain on the home page and also are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at the way the site might split parts of the principal domain, perhaps a good place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to complete Keyword Ad History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (with a URL to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Find Out What Keywords My Site Ranks For
Keyword Management and Reports
Keyword direction is baked into SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using minimal search volume, CPC, difficulty score, and monthly cost. These are SpyFu’s four chief metrics where keyword research is worried. On the left of this table are either the key words you have researched and booted yourself, or high keyword class tips from SpyFu. On the top right of this table you can then add chosen key words to lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep connection between SEO and customer relationship management (CRM). From the List Builder tab, there is a Best Lists section with targeted lists of domain names and keywords like”Assets Which Spend the Most On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are some of the options.
Alongside Top Lists, there’s a dedicated Company Leads tab. This acts the same way as a search: You enter a place, key words and industries, and refine results using filters like AdWords budget and SEO clicks. The search returns a list of leads with contact information that is available and this website’s monthly ad budget that may subsequently be exported to your CRM or lead management system. I’d love to view SpyFu go a step farther with this and integrate its own SEO lead lists straight using a stage such as Salesforce$75.00 at salesforce.com, but the tool is currently ahead of the curve. SEMrush has a beta lead generation instrument, but that’s the closest any optimization product that I tested comes to exactly what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are key word in countless businesses. Users can download the templates from the SpyFu site and upload into an AdWords account.
The platform also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated key word study and rank tracking in a campaign. My SpyFu is only available in paid plans (not the free trial), but it lets you install multiple jobs tracking grouped keywords plotted against SEO position, traffic worth, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and add a new job. It’s the best and only case in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you choose Keywords you’ve identified and start ongoing tracking that keyword ranking changes and reports back together with weekly domain rankings. I was also able to prepare custom SEO reports in a few simple measures: Enter a domain name and then choose whether or not to run a document on SpyFu’s suggested custom key words or domain keywords. I entered my five habit key words picked up to five competitors’ URLs, and then was given the option to run either a one-off report or a report.
This Type of aggressive analysis is just another area where SpyFu stands outside, since it also has a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the instrument built an interactive data visualization which showed where PCMag keywords overlapped with our opponents. There is also what SpyFu calls for a”key word universe,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This research breakdown is just another feature which helps ways to acquire an SEO advantage on your competitors. Find Out What Keywords My Site Ranks For
With the SEO functionality of its main Solution, SpyFu has introduced a research tool called Nacho Analytics, which offers access to other sites’ internet analytics. Through this platform, you can see time-of-day visitors sections, and on-page behavior.
Keyword Advertisement History
Keyword Advertisement Background will show you, through colour bars often the Keyword appeared in a domain’s PPC campaign alongside any modifications in the ad copy (all of which can be exported to excel). It extends back to 2006 via the Bonus History Button and shows a year’s worth of data.
So it’s fairly straightforward, which is what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here’s the advertisement history of the keyword”, plain and simple. If you see a keyword being advertised on by a PPC advertiser that is good persistent then you can look to employ that advertisement copy technique to some market of the keyword. If I were advertisements for”hotels in Oklahoma” I would pay attention to that which ad copy was successful, as time passes, for that main/core keyword”hotels”.
Domain Ad History
Domain Ad History is similar to Keyword Advertisement History except it reveals the Key word history of a domain.
This instrument is useful in Taking a Look Your competitors (or larger players on your market ) and which ones that they tried and abandoned (which could be ones for you to prevent out of the gate). All of this presumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes word connections, Publicly accessible keyword data, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you enter. You could also filter by CPC, search volume as you can see, and you might also exclude keywords.
For me, I prefer to use the PPC keywords as well as the Organic key words found In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive research tool versus a keyword research tool. Find Out What Keywords My Site Ranks For
Pricing and Strategies
Since I mentioned, SpyFu’s Basic plan starts at $33 each Month when billed annually (roughly $39 per month ). Though, unlike other tools within this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not cost by search results. All plans have an unlimited number of keyword, keyword group name, domain name, backlink, and comparison search results combined with unlimited data export. The functionality that you get with SpyFu for the price is a significant factor in why we gave it an Editors’ Choice, and the boundless search volumes make the tool even more attractive for keyword research that is ad hoc.
That is not to mention SpyFu does not cap anything. The Fundamental Program gives you a capacity of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed yearly ) lumps leads and contacts to 500 and per week tracked keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The firm has really slashed its pricing.
I find their tools helpful for research that is competitive. I don’t use Their Keyword Smart Search which They give (in a simple fashion) in the price points they provide is very A nice combination. SpyFu makes its way Each undertaking. Find Out What Keywords My Site Ranks For