Intro Find Related Keywords
SpyFu is one of the feature rich tools, but has the Attractive interface out there. SpyFu offers SEO and PPC spy tool options alongside their own search tool. Find Related Keywords
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform throughout the spectrum of SEO tooling, but for this review we’re focusing on its own ad hoc research capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Management capabilities and keyword recommendations are built in during SpyFu, but I started from the Keyword Research tab.
When I used exactly the Exact Same set of five Key words to see outcomes differed between every one of my opponents. The five key words I used were IT consultant marketing, internet shopping, pcmag, and small business bookkeeping. I chose this combination to simulate real-world terms that businesses might hunt for (such as publishers such as PCMag) as well as to discover associated search results and vulnerable competition websites.
I found that, after running searches in my five test terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with exactly how much money a key word could be worth. After searching”digital marketing,” for example, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into keyword summary, related key words, advertiser history, status background, traffic, key word group, and SERP analysis. That is only for one key word showing how SpyFu will the most granular deep-dive investigation into data of all the tools I tested.
Atop the main results, SpyFu gave me not just CPC for the Key word, however a daily and yearly cost breakdown as well as how many unique advertisers had emerged on the keyword in the last year. I received exactly the exact same level of price breakdown once I clicked on the Related Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a particular cost every day, daily search volume, difficulty rating, and much more.
In the bottom of the results that are key word was that the SERP analysis. This broke down every URL from the search results page, even though KWFinder and Moz Pro equally offer a more comprehensive breakdown in this regard. SpyFu focuses. Results like the Advertiser History chart, a lengthy list and complicated diagram of the ads appearing on this search page as time passes, was somewhat too in the weeds for me as a newcomer SEO instrument user. But for digital marketers and advertisers, SpyFu is a gold mine. Find Related Keywords
With SpyFu Kombat you can look at overlapping and site Certain keywords For up to 3 sites. For your PPC version you can also find a graph which goes over a period of a few years showing that the overall number of keywords being bid on by all 3 websites. You may also rollover the graph to find keywords specific to just 2 of those websites if you are feeling the 3rd website might not be doing as good a job (or vice versa) as two of the other sites. It will also show you that the PPC budgets of those websites in addition to the number of organic keywords ranking in the top 50 results for said keyword.
When you click on an area of the circle graph it will show you the Key words in whatever bucket you click, to the right of this graph. It is possible to view and download those key words for your use. As you can see I am on the advertisements tab but the choices are similar when you click the natural tab (on the top box, the natural one on the bottom shows you complete organic keywords).
Switching between the natural tab along with the ppc tab (as well as the Total # of organic search phrases + PPC advertisement budget should also give you a good notion of what of the bigger sites are more to the PPC or SEO aspect of things that may be a fantastic barometer to look in if you chance to be focusing on one place over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain name on the home page and also are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at how a website might split parts of the principal domain, perhaps a good place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to complete Keyword Advertisement History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (using a URL to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Find Related Keywords
Keyword Management and Reviews
Keyword direction is baked in to SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with minimal search volume, CPC, difficulty score, and monthly cost. All these are SpyFu’s four main metrics where key word research is concerned. On the left of this desk are the keyword you’ve researched and grouped yourself, or top keyword group tips from SpyFu. At the top right of this table you can then add chosen key words for lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its deep connection between SEO and client relationship management (CRM). In the List Builder tab, there is a Best Lists section with targeted lists of domain names and keywords like”Assets Which Pay the maximum On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are some of the choices.
Next to Leading Lists, there’s a dedicated Business Leads tab. This acts exactly the same way You enter a location, key words and industries, and refine outcomes using filters such as AdWords budget and SEO clicks. The search returns a list of URL leads with the monthly ad budget and accessible contact information that may be exported into your CRM or direct management system of that site. I’d love to see SpyFu proceed a step further with this and incorporate its SEO lead lists directly with a platform like Salesforce$75.00 in salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a beta lead generation instrument, but that is the closest any other optimization merchandise I tested comes to exactly what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for groups in countless industries. The templates can be downloaded by users in the SpyFu site and upload into a AdWords account.
The system also includes SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated key word study and rank monitoring within a campaign. My SpyFu is only available in paid programs (not the free trial), but it lets you set up multiple jobs tracking grouped keywords plotted against SEO position, traffic worth, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and include a new project. It is the best and only case in this roundup of SEO-focused PM.
There is also Keywords youbegin monitoring that keyword ranking changes and reports back with domain positions and’ve identified. I was also able to prepare custom SEO reports in a few simple steps: Enter a domain name and then choose whether or not to run a report on SpyFu’s suggested domain key words or custom key words. I entered my five custom key words picked up to five competitors’ URLs, and then was given the choice to run a one-off report or a report.
That sort of analysis that is competitive is another area where SpyFu stands outside, since it also includes a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the tool immediately built an interactive information visualization that showed where the top keywords of PCMag overlapped with our competitors. There’s also what SpyFu calls a”key word world,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This research breakdown is just another feature which will help ways to acquire an SEO edge on your competitors. Find Related Keywords
With the SEO functionality of its primary Solution, SpyFu has introduced a research tool called Nacho Analytics, which provides access to different sites’ web analytics. Through this platform, you can view sections traffic, and behavior.
Keyword Ad History
Keyword Advertisement Background will show you, via coded bars frequently the Keyword appeared in a domain’s PPC campaign alongside any changes in the advertisement copy (all of which may be exported to excel). It shows a year’s worth of data up front and goes back to 2006 via the Bonus History Button.
So it’s fairly straightforward, and that’s exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here is the advertisement history of this key word”, plain and simple. Typically, if you see a key word being promoted on by a PPC advertiser that is good consistent then it’s possible to look to employ that ad copy technique to some market of that keyword. If I had been advertising for”resorts in Oklahoma” I would pay attention to that which ad copy has been successful, as time passes, for that main/core key word”hotels”.
Domain Advertisement History
Except it shows the domain Ad History is similar to Keyword Ad History Key word history of a specific domain.
This instrument is useful in looking Your opponents (or larger players in your market ) and which ones that they tried and abandoned (which could be ones that you prevent from the gate). All this presumes the domain you’re currently exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term relationships, Publicly available keyword data, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you enter. You could filter from CPC, look volume, as you can see, and you might exclude key words.
For me personally, I would rather use the Organic key words found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a search tool versus a research tool. Find Related Keywords
Pricing and Strategies
As I mentioned, SpyFu’s Basic plan begins at $33 each Month when billed annually (roughly $39 month-to-month). Though, contrary to other tools within this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search results. All programs come with an unlimited number of backlink name, key word collection, domain, and competitor/domain comparison search results along with data export. The functionality you get with SpyFu for the cost is a significant factor in the reason we gave it an Editors’ Choice, and the search volumes make the instrument much more appealing for study that is keyword that is ad hoc.
That’s not to mention SpyFu doesn’t cap anything. The Basic Program provides you a capacity of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed annually) lumps contacts and leads to 500 and per week monitored keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The company has actually slashed on its pricing because our inspection, which makes it attractive to SMBs.
I find that their tools pretty useful for aggressive research. I don’t use Their Keyword Smart Search much as described above but the number of data that They give (in a simple fashion) at the price points that they provide is quite A wonderful combination. SpyFu makes its way Every undertaking. Find Related Keywords