Background Find Search Terms For A Website
SpyFu is one of the feature rich tools, but has the Least attractive interface on the market. SpyFu offers SEO and PPC spy application options alongside their own search tool. Find Search Terms For A Website
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do throughout the spectrum of SEO tooling, but for this review we are focusing mostly on its own ad hoc keyword research capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Recommendations and management capabilities are built in during SpyFu, however I began from the Keyword Research tab.
When I used exactly the Exact Same set of five Keywords to observe outcomes differed between each of my competitors. Were electronic advertising pcmag, internet shopping, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that companies might search for (including publishers like PCMag) as well as to discover associated search results and vulnerable competition websites.
After conducting searches in my five test terms, I found that SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with exactly how much cash a key word could be worth. After searching”digital marketing,” for instance, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into keyword overview, related key words, advertiser background, status background, traffic, key word grouping, and SERP analysis. That’s just for a single key word revealing SpyFu does the most granular deep-dive research into data of all the tools I tested.
Atop the primary results, SpyFu gave me not only CPC for the Keyword, however a daily and yearly cost breakdown in addition to how many unique advertisers had emerged on the keyword in the last year. I received the same level of price breakdown once I clicked on the Related Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a specific cost every day, daily investigation volume, difficulty rating, and much more.
At the bottom of the results was the SERP analysis. This broke down every URL in the search results page, however KWFinder and Moz Pro both offer a more comprehensive breakdown in this respect. SpyFu focuses. Results such as the Advertiser History graph, a lengthy list and complicated diagram of the ads appearing on that search page as time passes, was somewhat too in the weeds for me as a newcomer SEO tool user. But for advertisers and digital marketers, SpyFu can be a gold mine. Find Search Terms For A Website
With SpyFu Kombat you can look at overlapping and website keywords To get up to 3 websites. For the PPC version you may also find a chart which goes back over a span of a couple years demonstrating the overall number of keywords being bid on by all 3 websites. You may also rollover the graph to see key words specific to just 2 of the websites if you are feeling the 3rd site might not be doing as great a job (or vice versa) as 2 of the other websites. It will also show you the PPC budgets of the sites as well as the amount of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you that the Key words in whatever bucket you click, to the right of this graph. You can view and download those keywords for your use. As you can see I’m on the ads tab but the choices are similar when you click on the organic tab (on the upper box, the organic one on the bottom shows you complete organic key words ).
Switching between the natural tab and the ppc tab (as well as the Total # of organic search phrases + PPC ad budget must also give you an idea of which of the larger sites are more into the PPC or SEO side of things which can be a fantastic barometer to check in if you happen to be focusing on a single area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain on the home page and also are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at the way the website might break out parts of the main domain, perhaps a fantastic spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to full Keyword Advertisement History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (with a URL to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Find Search Terms For A Website
Keyword Management and Reviews
Keyword management is baked in to SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using monthly search volume, CPC, problem rating, and monthly price. These are SpyFu’s four main metrics where key word research is concerned. On the left of the table are the key words you have researched and booted yourself, or high keyword class suggestions from SpyFu. On the top right of this desk you can then add selected keywords to lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound connection between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Best Lists segment with targeted lists of domains and key words like”Domains That Pay the maximum On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are some of the choices.
Alongside Leading Lists, there’s a dedicated Company Leads tab. This basically acts exactly the same way You enter keywords and businesses, a location, and refine results using filters like AdWords budget and SEO clicks. The search then returns a list of URL leads with the monthly ad budget and accessible contact information that may be exported to your CRM or direct management system of that site. I’d love to view SpyFu proceed a step further with this and integrate its SEO lead lists straight using a stage such as Salesforce$75.00 in salesforce.com, but this tool is currently ahead of the curve. SEMrush has a beta generation tool, but that is the closest any optimization merchandise I tested comes to exactly what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for key word groups in hundreds of industries. The templates can be downloaded by users in the SpyFu site and upload into a AdWords account.
The platform also includes deeper SEO campaign direction Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated key word study and rank monitoring within a campaign. My SpyFu is just available in paid programs (not the free trial), but it allows you to install multiple projects tracking grouped keywords plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and then include a new project. It is the greatest and only case in this roundup of built-in, SEO-focused PM.
There is also You ‘ve identified and begin continuing monitoring that keyword position changes and reports back together with weekly domain positions. I was also able to prepare custom SEO reports in a few straightforward measures: Enter a domain name and choose if to run a report on SpyFu’s suggested custom key words or domain keywords. I entered my five custom key words chose up to five opponents’ URLs, then was given the option to run a one time report or a monthly report.
This sort of aggressive analysis is another area in which SpyFu stands outside, as it also includes a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the tool built an interactive information visualization which revealed where PCMag’s top key words overlapped with our opponents. There is also what SpyFu calls a”key word universe,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This research breakdown is another feature that helps ways for you to gain an SEO edge. Find Search Terms For A Website
Along with the SEO functionality of its product, SpyFu has introduced a research tool named Nacho Analytics, which provides access to other sites’ internet analytics. Through this stage, you can view time-of-day visitors sections, and behavior that is on-page.
Keyword Advertisement History
You will be shown by Advertisement History, through coded bars, how frequently the Keyword appeared in a domain’s PPC campaign along with any modifications in the ad copy (all of which may be exported to excel). It reveals a year’s worth of information up front and extends back to 2006 via the Bonus History Button.
So it is pretty straightforward, which is what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here is the ad history of this keyword”, plain and simple. If you find a keyword being promoted on by a fantastic PPC advertiser consistent you can look to employ that ad copy technique to some niche market of that bigger keyword. If I had been advertisements for”resorts in Oklahoma” I might pay attention to that which ad copy has been successful, over time, for that main/core key word”hotels”.
Domain Advertisement History
Except it reveals the, domain Ad History Is like Keyword Ad History History of a domain.
This tool is useful in Taking a Look Your opponents (or larger players in your market ) and which ones that they attempted and left (which could be ones for you to avoid from the gate). All this assumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic word relationships, Publicly available keyword information, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you could filter search volume, by CPC, and you can exclude key words.
For me personally, I prefer to use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a competitive research instrument versus a keyword research tool. Find Search Terms For A Website
Pricing and Plans
Since I mentioned, SpyFu’s Fundamental plan begins at $33 each Month when billed annually (roughly $39 month-to-month). Though, contrary to other tools in this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search success. All programs come with an unlimited number of backlink name, key word group, domain name, and competitor/domain comparison search results along with data export. The performance you get with SpyFu for the cost is an important element in the reason we gave it an Editors’ Choice, along with the unlimited search volumes make the instrument even more appealing for ad hoc study that is keyword.
That’s not to say SpyFu doesn’t cap anything. The Basic Program provides you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed annually) lumps leads and contacts to 500 and per week monitored keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. The firm has really slashed on its pricing because our inspection, making it even more attractive to SMBs.
I find their tools pretty helpful for research. I do not use Their Keyword Smart Search that They give (in a simple fashion) in the price points they give is quite A wonderful combination. SpyFu makes its way Every undertaking. Find Search Terms For A Website