Intro Find Seo
SpyFu is one of the feature rich tools, but has the Least appealing interface out there. SpyFu offers SEO and PPC spy application options alongside their very own keyword research tool. Find Seo
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do across the spectrum of SEO tooling, but with this particular review we’re focusing mostly on its own ad hoc research capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Recommendations and direction capabilities are built in during SpyFu, but I began in the Keyword Research tab.
When I used exactly the Exact Same set of five Key words to observe how results differed between every one of my competitors. Were pcmag advertising, internet shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that businesses might hunt for (including publishers like PCMag) and to find associated search results and vulnerable competition sites.
I found that after conducting searches on my five evaluation terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with exactly how much money a key word could be worth. After hunting”digital marketing,” for example, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to keyword overview, related keywords, advertiser background, status background, backlinks, keyword grouping, and SERP analysis. That is only for a single key word question, showing how SpyFu does the most granular investigation into data of the tools I tested.
Atop the main results, SpyFu gave me not only CPC for the Key word, however a daily and yearly cost breakdown as well as the number of unique advertisers had appeared on the key word in the past year. I got exactly the exact same degree of price breakdown when I clicked on the Related Keyword, which also allowed me to narrow results using a left-hand filter menu to a specific price every day, daily search volume, difficulty rating, and much more.
In the bottom of the results that are key word was that the SERP analysis. This broke down every URL from the search results page, even though KWFinder and Moz Pro equally offer a more detailed breakdown in this respect. SpyFu focuses. Results like the Advertiser History chart, a lengthy list and complex diagram of the advertisements appearing on that search page over time, was a bit too in the weeds for me as a novice SEO instrument user. However, for advertisers and marketers, SpyFu can be a gold mine. Find Seo
With SpyFu Kombat you can look at overlapping and website key words For up to 3 websites. For your PPC version you can also find a chart which goes over a span of a few years showing that the general number of keywords being bid on by all three sites. You can also rollover the graph to see key words specific to only 2 of those websites if you feel the 3rd site may not be doing as good a job (or vice versa) as 2 of the other websites. It will also show you the PPC budgets of the websites as well as the amount of organic keywords ranking in the top 50 results for keyword.
When you click it will show you the Key words in whatever bucket you click. You can view and download those keywords for your use. As you can see I’m on the advertisements tab but the options are comparable once you click on the natural tab (on the upper box, the natural one on the bottom shows you total organic key words ).
Switching between the organic tab and the ppc tab (also as the Total # of organic keywords + PPC ad budget should also give you an notion of which of the larger sites are more into the PPC or SEO aspect of things that may be a fantastic barometer to look at if you happen to be focusing on a single area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain name on the home page and also are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at the way the site might split parts of the main domain, maybe a fantastic place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to complete Keyword Advertisement History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (with a link to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Find Seo
Keyword Management and Reports
Keyword direction is baked into SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using minimal search volume, CPC, difficulty rating, and monthly price. All these are SpyFu’s four main metrics where key word research is concerned. On the left of this table are either the key words you’ve researched and grouped yourself, or high keyword class suggestions from SpyFu. At the top right of the desk you can subsequently add selected keywords for lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep connection between SEO and customer relationship management (CRM). From the List Builder tab, there is a Top Lists segment with targeted lists of domains and key words like”Assets Which Pay the Most On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are some of the choices.
Next to Leading Lists, there is a dedicated Business Leads tab. This acts the exact same way as a search: You enter key words and industries, a place, and refine results using filters like AdWords budget and SEO clicks. The search returns a list of URL leads with that website’s monthly advertising budget and contact information that may be exported to lead management system or your CRM. I’d like to see SpyFu proceed a step farther with this and incorporate its own SEO lead lists straight with a stage such as Salesforce$75.00 in salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a lead generation tool, but that’s the closest comes to exactly what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are key word . The templates can be downloaded by users from the SpyFu site and upload to an AdWords account.
The system also includes SEO campaign direction Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word research and rank tracking within a campaign. My SpyFu is only accessible paid plans (not the free trial), but it lets you install multiple projects tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and then add a new project. It is the only and best case in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you take Keywords youstart ongoing monitoring that reports back with weekly domain rankings and keyword position changes and’ve identified. I was also able to prepare custom SEO reports in a few straightforward steps: Enter a domain name choose if to conduct a report on SpyFu’s suggested custom keywords or domain key words. I entered my five custom key words in a field, chose up to five competitors’ URLs, then was given the choice to run a report or a report.
That sort of competitive analysis is another area in which SpyFu stands out, as it also has a tool called”Kombat” that is available from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the instrument built an interactive information visualization that revealed where the top key words of PCMag overlapped with our opponents. There is also what SpyFu calls for a”key word world,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This study breakdown is another feature that helps ways for you to gain an SEO edge on your competitors. Find Seo
Along with the SEO functionality of its Solution, SpyFu has introduced a study tool called Nacho Analytics, which offers access to other sites’ web analytics. Through this platform, you can view time-of-day traffic segments, and behavior that is on-page.
Keyword Advertisement History
You will be shown by keyword Ad History, through color bars, how frequently the Key words appeared in a domain PPC campaign alongside any changes in the advertisement copy (all of which can be exported into excel). It extends back to 2006 via the Bonus History Button and reveals a year’s worth of information up front.
So it’s fairly straightforward, which is exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here’s the ad history of this keyword”, plain and simple. Normally, if you see a key word being advertised on by a fantastic PPC advertiser consistent it’s possible to look to apply that ad copy technique to a market of the keyword that is bigger. If I had been advertising for”hotels in Oklahoma” I would pay attention to what ad copy has been successful, as time passes, for this main/core keyword”resorts”.
Domain Ad History
Except it reveals the, domain Ad History Is like Keyword Advertisement History Key word history of a domain.
This tool is useful in looking Your opponents (or bigger players on your market ) and which ones they tried and abandoned (which may be ones for you to prevent out of the gate). All this assumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes word connections, Publicly accessible keyword information, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you input. You can also filter from CPC, search volume as you can see, and you can also exclude key words.
For me personally, I would rather use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a competitive research tool versus a search tool. Find Seo
Pricing and Strategies
As I just mentioned, SpyFu’s Fundamental plan begins at $33 each Month when billed yearly (or $39 per month ). Though, unlike other tools in this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search results. All plans have an infinite number of comparison search results name, key word, keyword collection, backlink, and domain combined with boundless data export. The functionality that you get with SpyFu for your price is an important element in the reason we gave it an Editors’ Choice, along with the search volumes make the tool even more appealing for ad hoc study.
That’s not to mention SpyFu doesn’t cap anything. The Basic Program provides you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed annually) bumps contacts and leads to 500 and weekly tracked keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the firm has slashed on its pricing since our initial review, making it attractive to SMBs.
I find that their tools helpful for search that is competitive. I don’t use Their Keyword Smart Search which They provide (in a straightforward fashion) in the price points that they provide is very A combination that is nice. SpyFu makes its way Every project. Find Seo