Introduction Find Top Keywords
SpyFu is among the more feature rich tools, but likely has the Attractive interface on the market. SpyFu offers SEO and PPC spy application choices along with their keyword research tool. Find Top Keywords
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform across the spectrum of SEO tooling, but with this review we’re focusing mostly on its own ad hoc research capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Keyword recommendations and management capabilities are built in throughout SpyFu, however I started from the Keyword Research tab.
When I used exactly the same set of five Key words to observe how outcomes differed between each of my opponents. Were pcmag, digital advertising, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that businesses might hunt for (such as publishers like PCMag) and to find associated search results and vulnerable competitor sites.
After running searches in my five test terms, I found that SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with exactly how much money a key word is worth. After searching”digital advertising,” for instance, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into key word overview, related keywords, advertiser history, status background, backlinks, keyword grouping, and SERP analysis. That is only for a single key word showing SpyFu will the most granular research into data of all the tools I analyzed.
Atop the main results, SpyFu gave me not only CPC for the Keyword, however a daily and yearly cost breakdown in addition to how many unique advertisers had emerged on the key word in the last year. I received the same degree of cost breakdown when I clicked on the Associated Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a specific price every day, daily investigation volume, difficulty rating, and more.
At the bottom of the results that are keyword was that the SERP analysis. This broke down each URL in the search results page, even however KWFinder and Moz Pro equally offer a more detailed breakdown in this regard. SpyFu targets price, which might or may not be important to your small business. Results such as the Advertiser History chart, a long list and complicated diagram of the ads appearing on that search page as time passes, was a bit too from the weeds for me as a novice SEO tool user. But for advertisers and marketers, SpyFu is a gold mine. Find Top Keywords
With SpyFu Kombat you can look at overlapping and site specific keywords For up to 3 websites. For the PPC version you may also find a chart which goes back over a period of a couple years demonstrating that the overall amount of key words being bid on by all 3 sites. You can also rollover the graph to find keywords specific to just 2 of the websites if you feel the 3rd website might not be doing as great a job (or vice versa) as two of those other sites. It will also show you that the PPC budgets of the sites as well as the amount of organic keywords ranking in the top 50 results for said keyword.
When you click on an area of the circle graph it will show you that the Key words in whatever bucket you click, towards the right of the chart. You can see and download those keywords for your use. As you can see I’m on the ads tab however, the options are comparable when you click on the natural tab (on the upper box, the organic one at the underside shows you total organic keywords).
Switching between the natural tab along with the ppc tab (also as the Total # of organic search phrases + PPC advertisement budget should also give you a good notion of what of the bigger sites are more to the PPC or SEO side of things that may be a good barometer to check in if you happen to be concentrating on one place on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain name on the home page and are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at the way the website might split parts of the main domain, maybe a good place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to full Keyword Advertisement History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (using a link to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Find Top Keywords
Keyword Management and Reviews
Keyword management is baked into SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using minimal search volume, CPC, difficulty rating, and monthly cost. These are SpyFu’s four main metrics where keyword research is worried. On the left of this desk are either the key words you have researched and booted yourself, or top keyword group tips from SpyFu. On the top right of the desk you can subsequently add selected keywords for lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep link between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists segment with targeted lists of domains and key words like”Assets Which Pay the Most On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are some of the options.
Next to Leading Lists, there’s a dedicated Company Leads tab. This acts exactly the exact same manner You enter a place, businesses and key words, and refine results using filters such as AdWords budget and SEO clicks. The search returns a list of leads with this site advertising budget and contact information that is available that may subsequently be exported to your CRM or lead management system. I’d like to see SpyFu proceed a step farther with this and integrate its SEO lead lists straight with a stage like Salesforce$75.00 at salesforce.com, but the tool is already ahead of the curve. SEMrush includes a lead generation tool, but that’s the closest comes to exactly what SpyFu offers.
But, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups in hundreds of industries. The templates can be downloaded by users in the SpyFu website and then upload into a AdWords account.
The system also includes SEO campaign direction Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated key word study and rank tracking in a campaign. My SpyFu is only accessible paid programs (not the free trial), but it allows you to set up multiple jobs tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and then include a new project. It is the only and best example in this roundup of SEO-focused PM.
There is also You start continuing monitoring that keyword ranking changes and reports back with weekly domain rankings and’ve identified. I was able to set up custom SEO reports in a few straightforward steps: Enter a domain name choose if to conduct a document on SpyFu’s suggested domain key words or custom key words. I entered my five custom key words chose up to five competitors’ URLs, then was given the choice to run a one time report or a report.
That Type of competitive analysis is another area where SpyFu stands outside, as it also has a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the instrument built an interactive data visualization which showed where the top keywords of PCMag overlapped with our competitors. There is also what SpyFu calls for a”key word world,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This research breakdown is just another feature that will help ways for you to gain an SEO advantage on the competition. Find Top Keywords
Together with the SEO performance of its primary Solution, SpyFu has introduced a study tool named Nacho Analytics, which provides access to other sites’ web analytics. Through this platform, you can see on-page behavior , time-of-day traffic, and sections.
Keyword Ad History
You will be shown by keyword Ad History, through colour bars, how frequently the Key words appeared in a domain’s PPC campaign along with any modifications in the ad copy (all of which can be exported into excel). It reveals that a year’s worth of data and extends back to 2006 through the Bonus History Button.
So it’s pretty straightforward, which is what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here is the advertisement history of the keyword”, plain and simple. If you see a key word being promoted on by a PPC advertiser that is fantastic persistent it’s possible to look to employ that advertisement copy technique to a market of that keyword. If I were advertising for”resorts in Oklahoma” I would listen to what ad copy has been successful, as time passes, for that main/core keyword”hotels”.
Domain Ad History
Domain Ad History is similar to Keyword Advertisement History except it shows the History of a domainname.
This tool is useful in looking at keywords Which Have Been effective for Your competitors (or bigger players in your market ) and which ones they attempted and left (which could be ones that you avoid from the gate). All of this presumes the domain you are currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes word connections, Publicly available keyword data, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you input. You can filter from CPC, search volume as you can see, and you might exclude key words.
For me personally, I would rather use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a research instrument versus a keyword research tool. Find Top Keywords
Pricing and Strategies
Since I said, SpyFu’s Basic plan begins at $33 per Month when billed annually (or $39 month-to-month). Though, unlike other tools in this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not cost by search success. All plans have an unlimited number of backlink , key word, keyword group, domain name, and competitor/domain comparison search results combined with data export. The performance you receive with SpyFu for the price is an important factor in the reason we gave it an Editors’ Choice, and the search volumes make the instrument even more attractive for ad hoc keyword study.
That’s not to mention SpyFu does not cap anything. The Fundamental Program provides you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) bumps leads and contacts to 500 and per week monitored keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. The company has slashed on its pricing because our review, which makes it attractive to SMBs.
I find their tools helpful for research that is aggressive. I do not use Their own Keyword Smart Search explained above but the amount of information which They provide (in a straightforward fashion) at the price points they provide is quite A combination that is nice. SpyFu makes its way Each project. Find Top Keywords