Intro Find Your Competitors Keywords
SpyFu is one of the feature rich tools, but has the Least attractive interface on the market. SpyFu offers SEO and PPC spy tool options . Find Your Competitors Keywords
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform throughout the spectrum of SEO tooling, but with this review we’re focusing primarily on its own ad hoc lookup capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Recommendations and management capabilities are built in throughout SpyFu, but I started from the Keyword Research tab.
When testing each instrument, I used exactly the same set of five Keywords to see how outcomes differed between each of my competitors. Were IT consultant , electronic advertising, online shopping, pcmag, and small business accounting. I chose this combination to simulate real-world terms that businesses might hunt for (such as publishers such as PCMag) as well as to discover associated search results and vulnerable competition websites.
I discovered that after conducting searches in my five test terms SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with exactly how much money a key word could be worth. After searching”digital marketing,” for instance, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to key word overview, related key words, advertiser history, status background, backlinks, keyword grouping, and SERP analysis. That is only for a single key word query, showing how SpyFu will the most granular deep-dive investigation into keyword data of all the tools I tested.
Atop the results, SpyFu gave me not just CPC for the Keyword, however a daily and yearly cost breakdown in addition to the number of unique advertisers had appeared on the keyword in the last year. I got exactly the same level of price breakdown when I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific cost every day, daily investigation volume, difficulty rating, and much more.
In the bottom of the results that are keyword was that the SERP analysis. This broke down every URL from the search results page, even though KWFinder and Moz Pro both provide a more comprehensive breakdown in this regard. SpyFu focuses on monthly cost, which may or may not be significant to your business. Results such as the Advertiser History chart, a lengthy list and complicated diagram of the ads appearing on that search page over time, was somewhat too from the weeds for me as a newcomer SEO instrument user. However, for digital marketers and advertisers, SpyFu is a gold mine. Find Your Competitors Keywords
With SpyFu Kombat you can look at overlapping and site specific key words For up to 3 websites. For your PPC version you may also see a graph which goes back over a period of a couple years demonstrating the overall number of key words being bid on by all three sites. You may also rollover the chart to see key words specific to just two of those websites if you are feeling the 3rd website might not be doing as great a job (or vice versa) as 2 of those other sites. It will also show you that the PPC budgets of those sites in addition to the amount of organic keywords ranking in the top 50 results for keyword.
When you click it will show you that the Keywords in whatever bucket you click, towards the right of the graph. You can view and download those key words for your use. As you can see I’m on the advertisements tab however, the choices are comparable once you click on the natural tab (on the upper box, the natural one on the bottom shows you complete organic key words ).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic search phrases + PPC ad budget must also give you an idea of which of the larger sites are more to the PPC or SEO side of things which can be a good barometer to look in if you chance to be concentrating on a single area on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain name on the home page and are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at how a site might break out parts of the main domain, perhaps a fantastic spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to complete Keyword Advertisement History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (using a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Find Your Competitors Keywords
Keyword Management and Reviews
Keyword management is baked into SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using minimal search volume, CPC, problem rating, and monthly price. All these are SpyFu’s four chief metrics where keyword research is concerned. On the left of the table are the keyword you have researched and booted yourself, or high keyword class suggestions from SpyFu. At the top right of this table you can then add chosen keywords to lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound connection between SEO and customer relationship management (CRM). From the List Builder tab, there is a Top Lists section with concentrated lists of domain names and keywords like”Assets Which Spend the maximum On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are a few of the choices.
Alongside Leading Lists, there is a dedicated Business Leads tab. This essentially acts exactly the exact same way You enter industries and key words, a location, and refine outcomes using filters such as AdWords budget and SEO clicks. The search then returns a list of URL leads with this site’s monthly ad budget and contact information that can subsequently be exported to your CRM or direct management system. I’d like to see SpyFu go a step further with this and incorporate its own SEO lead lists straight with a platform such as Salesforce$75.00 at salesforce.com, but this instrument is currently ahead of the curve. SEMrush has a lead generation tool, but that is the closest any additional optimization product I tested comes to exactly what SpyFu offers.
But, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for key word groups in hundreds of businesses. Users may download the templates in the SpyFu site and then upload to a AdWords account.
The system also includes SEO campaign direction Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated keyword study and rank monitoring in a campaign. My SpyFu is only available in paid plans (not the free trial), but it lets you set up multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and then add a new job. It’s the only and best example in this roundup of built-in, SEO-focused PM.
There’s also You ‘ve identified and begin ongoing monitoring that keyword ranking changes and reports back together with domain rankings. Utilizing the tab, I was able to set up custom SEO reports in a few straightforward steps: Enter a domain name and choose if to run a report on SpyFu’s suggested custom key words or domain key words. I entered my five custom key words picked up to five opponents’ URLs, then was given the option to run a report or a monthly report.
This Type of analysis is just another area where SpyFu stands outside, as it also includes a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the tool built an interactive data visualization which showed where PCMag keywords overlapped with our competitors. There’s also what SpyFu calls for a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This research breakdown is another feature which will help ways to acquire an SEO edge. Find Your Competitors Keywords
Together with the SEO performance of its Solution, SpyFu has introduced a study tool named Nacho Analytics, which provides access to the internet analytics of websites. Through this stage, you can view time-of-day visitors segments, and behavior that is on-page.
Keyword Advertisement History
Ad History will show you, through coded bars frequently the Keyword appeared in a domain’s PPC campaign along with any modifications in the ad copy (all of which can be exported to excel). It extends back to 2006 through the Bonus History Button and reveals that a year’s worth of data.
So it is fairly straightforward, and that’s exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here is the advertisement history of the keyword”, plain and simple. Typically, if you find a key word being promoted on by a PPC advertiser that is fantastic consistent it’s possible to look to apply that ad copy technique to some market of the bigger keyword. If I had been advertisements for”hotels in Oklahoma” I would listen to what ad copy has been successful, over time, for this main/core key word”resorts”.
Domain Ad History
Domain Ad History Is like Keyword Advertisement History except it shows the History of a domain.
This tool is useful in looking at keywords Which Have Been successful for Your competitors (or bigger players in your niche) and which ones that they attempted and abandoned (which may be ones that you prevent from the gate). All this assumes the domain you are researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses word relationships, Publicly accessible keyword data, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you could filter look volume, from CPC, and you might also exclude keywords.
For me, I would rather use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive research tool versus a search tool. Find Your Competitors Keywords
Pricing and Strategies
As I said, SpyFu’s Fundamental plan starts at $33 per Month when billed yearly (or $39 per month ). Though, unlike other tools within this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search success. All plans come with an unlimited number of keyword collection domain name, backlink, and competitor/domain comparison search results combined with boundless data export. The functionality that you get with SpyFu for the cost is an important element in why we gave it an Editors’ Choice, and the unlimited search volumes make the instrument even more appealing for ad hoc keyword research.
That is not to mention SpyFu does not cap anything. The Basic Program gives you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed annually) bumps leads and contacts to 500 and weekly tracked keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The company has slashed on its pricing since our initial inspection, making it all the more attractive to SMBs.
I find their tools useful for search that is competitive. I don’t use Their Keyword Smart Search explained above but the amount of data that They provide (in a simple fashion) at the price points they provide is very A combination that is nice. SpyFu makes its way into my toolbox on just about Each project. Find Your Competitors Keywords