Intro For Keyword Research
SpyFu is among the feature rich tools, but likely has the Least attractive interface on the market. SpyFu offers SEO and PPC spy tool choices . For Keyword Research
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do across the spectrum of SEO tooling, but for this review we are focusing on its ad hoc lookup capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Recommendations and management capacities are built in during SpyFu, however I started in the Keyword Research tab.
When testing each tool, I used the same set of five Keywords to see results differed between each of my opponents. Were pcmag, digital advertising, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that businesses might hunt for (such as publishers such as PCMag) as well as to discover related search results and vulnerable competitor sites.
I found that, after conducting searches on my five test terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with how much money a key word could be worth. After searching”digital marketing,” for instance, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into keyword summary, related key words, advertiser history, ranking history, backlinks, keyword grouping, and SERP analysis. That’s only for a single key word question, showing how SpyFu will arguably the most granular deep-dive investigation into data of the tools I analyzed.
Atop the main results, SpyFu gave me not CPC for the Key word, however a daily and yearly cost breakdown in addition to how many unique advertisers had appeared on the keyword in the last year. I received the exact same level of cost breakdown once I clicked on the Related Keyword, which also allowed me to narrow results using a left-hand filter menu to a specific price every day, daily investigation volume, difficulty score, and much more.
At the bottom of the results was the SERP analysis. This broke down every URL from the search results page, though KWFinder and Moz Guru both provide a more comprehensive breakdown in this respect. SpyFu focuses. Results like the Advertiser History graph, a lengthy list and complicated diagram of the advertisements appearing on that search page as time passes, was a bit too in the weeds for me as a newcomer SEO tool user. But for advertisers and marketers, SpyFu can be a gold mine. For Keyword Research
With SpyFu Kombat you can look at overlapping and website specific key words To get up to 3 websites. For your PPC version you can also find a chart which goes over a period of a few years demonstrating that the overall number of keywords being bid on by all 3 websites. You can also rollover the graph to find key words specific to just 2 of the websites if you feel the 3rd site might not be doing as great a job (or vice versa) as two of those other websites. It will also show you that the PPC budgets of the websites in addition to the amount of organic keywords ranking in the top 50 results for keyword.
When you click an area of the circle graph it will show you that the Key words in whatever bucket you click, to the right of this chart. You can view and download those keywords for your use. As you can see I am on the ads tab but the options are comparable when you click the organic tab (on the top box, the organic one at the bottom shows you total organic key words ).
Switching between the natural tab along with the ppc tab (as well as the Total # of organic search phrases + PPC advertisement budget should also give you an notion of what of the bigger sites are more to the PPC or SEO side of things that may be a good barometer to check in if you happen to be concentrating on a single area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain on the home page and are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at how a website might break out parts of the principal domain, maybe a fantastic spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to complete Keyword Advertisement History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (with a link to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories For Keyword Research
Keyword Management and Reports
Keyword management is baked in to SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with minimal search volume, CPC, difficulty rating, and monthly price. All these are SpyFu’s four main metrics where key word research is concerned. On the left of the table are either the key words you have researched and grouped yourself, or high keyword group suggestions from SpyFu. On the top right of the desk you can subsequently add chosen keywords for lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound link between SEO and customer relationship management (CRM). In the List Builder tab, there is a Best Lists section with targeted lists of domain names and key words like”Assets Which Pay the Most On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are a few of the choices.
Next to Top Lists, there is a dedicated Company Leads tab. This basically acts the same way You enter key words and businesses, a location, and refine outcomes using filters like AdWords budget and SEO clicks. The research then returns a list of URL leads with this site advertising budget and contact information that may be exported into your CRM or direct management system. I’d like to see SpyFu proceed a step farther with this and incorporate its SEO lead lists straight using a platform such as Salesforce$75.00 in salesforce.com, but the tool is currently ahead of the curve. SEMrush includes a beta generation instrument, but that is the closest any optimization product that I tested comes to exactly what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are keyword in countless industries. Users can download the templates from the SpyFu website and upload to an AdWords account.
The platform also includes SEO campaign direction With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated key word research and rank tracking in a campaign. My SpyFu is just available in paid plans (not the free trial), but it lets you install multiple projects tracking grouped key words plotted against SEO position, traffic worth, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and include a new job. It is the only and best example in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose You begin continuing monitoring that keyword position changes and reports back with weekly domain rankings and’ve identified. Using the webpage, I was able to prepare custom SEO reports in a few simple measures: Enter a domain name choose whether or not to conduct a report on SpyFu’s suggested domain key words or custom key words. I entered my five habit key words in a field, picked up to five opponents’ URLs, then was given the option to run either a report or a recurring monthly report.
That Type of aggressive analysis is another area where SpyFu stands out, since it also has a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the tool quickly built an interactive information visualization which revealed where the top key words of PCMag overlapped with our opponents. There’s also what SpyFu calls a”key word universe,” list CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This study breakdown is just another feature that will help unearth ways for you to acquire an SEO advantage. For Keyword Research
Along with the SEO performance of its primary product, SpyFu has introduced a study tool called Nacho Analytics, which offers access to other sites’ web analytics. Through this stage, you can view time-of-day visitors segments, and on-page behavior.
Keyword Advertisement History
You will be shown by keyword Advertisement History, via coded bars frequently the Keyword appeared in a domain PPC campaign along with any changes in the advertisement copy (all of which can be exported to excel). It extends back to 2006 via the Bonus History Button and shows that a year’s worth of data.
So it’s pretty straightforward, and that’s exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here is the ad history of the keyword”, plain and simple. Typically, if you see a key word being advertised on by a PPC advertiser that is fantastic consistent then it’s possible to look to apply that advertisement copy technique to some market of that keyword that is bigger. If I had been advertisements for”resorts in Oklahoma” I would pay attention to what ad copy has been successful, over time, for that main/core keyword”resorts”.
Domain Advertisement History
Except it shows the, domain Ad History is similar to Keyword Advertisement History Key word history of a particular domain.
This tool is useful in looking Your competitors (or larger players on your niche) and which ones they tried and abandoned (which could be ones that you prevent from the gate). All of this presumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic term connections, Publicly accessible keyword information, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you enter. You can also filter search volume, by CPC as you can see, and you might also exclude keywords.
For me, I prefer to use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a research tool versus a keyword search tool. For Keyword Research
Pricing and Plans
Since I just said, SpyFu’s Basic plan begins at $33 each Month when billed annually (roughly $39 per month ). Though, unlike other tools within this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not price by search success. All plans have an infinite number of keyword, keyword group domain name, backlink, and comparison search results combined with data export. The performance that you get with SpyFu for the price is a significant factor in why we gave it an Editors’ Choice, along with the search volumes make the instrument much more attractive for ad hoc keyword study.
That’s not to mention SpyFu does not cap anything. The Basic Program provides you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) lumps leads and contacts to 500 and per week monitored keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. The company has slashed on its pricing.
I find that their tools useful for competitive research. I do not use Their Keyword Smart Search described above but the number of information that They provide (in a simple fashion) in the price points that they provide is very A nice combination. SpyFu makes its way Each undertaking. For Keyword Research