Intro Free Ad Spy Tool
SpyFu is among the feature rich tools, but has the Attractive interface out there. SpyFu provides SEO and PPC spy application choices alongside their very own keyword search tool. Free Ad Spy Tool
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do across the spectrum of SEO tooling, but with this review we are focusing primarily on its own ad hoc keyword research capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Direction capacities and keyword recommendations are built in throughout SpyFu, but I started in the Keyword Research tab.
When I used exactly the same set of five Key words to observe outcomes differed between each of my opponents. Were internet shopping , electronic marketing, pcmag, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that companies might hunt for (such as publishers such as PCMag) and to find related search results and vulnerable competition sites.
After conducting searches I discovered that SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with how much money a keyword could be worth. After searching”digital marketing,” for example, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to keyword summary, related key words, advertiser history, status background, traffic, key word grouping, and SERP analysis. That’s just for a single key word question, showing SpyFu will the most granular research into key word data of all the tools I analyzed.
Atop the primary results, SpyFu gave me not CPC for the Key word, but a daily and monthly cost breakdown as well as the number of unique advertisers had emerged on the key word in the past year. I got the exact same degree of price breakdown when I clicked on the Associated Keyword, which also enabled me to narrow results employing a left-hand filter menu to a particular price every day, daily investigation volume, difficulty rating, and more.
In the bottom of the key word results was the SERP analysis. This broke down each URL in the search results page, even however KWFinder and Moz Guru both offer a much more comprehensive breakdown in this regard. SpyFu focuses. Results such as the Advertiser History graph, a lengthy list and complex diagram of the advertisements appearing on this search page as time passes, was a bit too from the weeds for me as a novice SEO instrument user. But for advertisers and marketers, SpyFu can be a gold mine. Free Ad Spy Tool
With SpyFu Kombat you can look at overlapping and site keywords To get up to 3 websites. For your PPC version you may also find a chart which goes over a span of a couple years demonstrating that the general amount of key words being bid on by all 3 websites. You may also rollover the graph to see key words specific to only 2 of those websites if you are feeling the 3rd site may not be doing as great a job (or vice versa) as 2 of those other websites. It will also show you the PPC budgets of those websites as well as the amount of organic keywords rank in the top 50 results for said keyword.
When you click it will show you the Keywords in whatever bucket you click, towards the right of the chart. You can view and download those key words for your use. As you can see I am on the ads tab but the choices are comparable when you click the natural tab (on the upper box, the organic one at the bottom shows you total organic keywords).
Switching between the natural tab and the ppc tab (also as the Overall # of organic keywords + PPC advertisement budget must also give you an idea of what of the bigger sites are more into the PPC or SEO aspect of things which can be a good barometer to check at if you happen to be concentrating on a single place over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain name on the home page and also are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the site might split parts of the principal domain, maybe a fantastic spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to complete Keyword Ad History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (with a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Free Ad Spy Tool
Keyword Management and Reviews
Keyword direction is baked in to SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using minimal search volume, CPC, difficulty score, and monthly price. These are SpyFu’s four chief metrics where key word research is concerned. On the left of the table are the key words you have researched and booted yourself, or top keyword class suggestions from SpyFu. On the top right of this table you can subsequently add selected keywords to lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its profound connection between SEO and customer relationship management (CRM). From the List Builder tab, there is a Best Lists segment with concentrated lists of domain names and keywords like”Domains That Pay the Most On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are some of the choices.
Next to Leading Lists, there’s a dedicated Company Leads tab. This basically acts the exact same way as a keyword search: You enter industries and keywords, a location, and refine outcomes using filters like AdWords budget and SEO clicks. The research returns a list of leads with contact information that is available and that site ad budget that can subsequently be exported into your CRM or direct management system. I’d like to view SpyFu proceed a step farther with this and incorporate its own SEO lead lists straight with a stage like Salesforce$75.00 in salesforce.com, but the tool is currently ahead of the curve. SEMrush includes a beta generation tool, but that’s the closest any additional optimization merchandise that I tested comes to what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for groups that are keyword . The templates can be downloaded by users from the SpyFu website and then upload to an AdWords account.
The system also includes deeper SEO campaign direction With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated keyword study and rank tracking within a campaign. My SpyFu is just available in paid programs (not the free trial), but it lets you install multiple jobs tracking grouped keywords plotted against SEO position, traffic worth, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and add a new project. It’s the greatest and only case in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you choose Keywords you’ve identified and begin continuing monitoring that reports back with domain positions and keyword ranking changes. Utilizing the tab, I was also able to prepare custom SEO reports in a few simple steps: Enter a domain name then choose if to run a report on SpyFu’s suggested domain key words or custom keywords. I entered my five habit key words chose up to five competitors’ URLs, and then was given the option to run a report or a report.
This sort of analysis that is aggressive is just another area where SpyFu stands out, as it also has a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the instrument quickly built an interactive information visualization that showed where PCMag’s top key words overlapped with our opponents. There is also what SpyFu calls a”key word world,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This study breakdown is just another feature which will help ways to acquire an SEO edge. Free Ad Spy Tool
With the SEO functionality of its primary product, SpyFu has introduced a research tool named Nacho Analytics, which offers access to other sites’ internet analytics. Through this platform, you can view behavior , time-of-day visitors, and segments.
Keyword Ad History
Keyword Advertisement History will show you, via color coded bars often the Keyword appeared in a domain PPC campaign along with any modifications in the advertisement copy (all of which can be exported into excel). It goes back to 2006 via the Bonus History Button and shows that a year’s worth of data up front.
So it is fairly straightforward, which is what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here’s the ad history of the key word”, plain and simple. Normally, if you see a key word being advertised on by a PPC advertiser that is fantastic consistent it’s possible to look to apply that ad copy technique to some market of the bigger keyword. If I had been advertisements for”hotels in Oklahoma” I might pay attention to what ad copy has been successful, as time passes, for that main/core key word”hotels”.
Domain Advertisement History
Domain Ad History Is like Keyword Ad History except it shows the History of a particular domainname.
This instrument is useful in Taking a Look Your opponents (or bigger players in your market ) and which ones that they attempted and left (which may be ones for you to avoid from the gate). All of this presumes the domain you’re currently exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic term relationships, Publicly accessible keyword data, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you input. You could filter from CPC, look volume as you can see, and you can also exclude key words.
For me, I would rather use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a search instrument versus a keyword research tool. Free Ad Spy Tool
Pricing and Plans
Since I just said, SpyFu’s Basic plan begins at $33 per Month when billed yearly (roughly $39 per month ). Though, contrary to other tools in this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not cost by search success. All plans have an infinite number of comparison search results name, key word group, backlink, and domain name along with data export. The functionality you receive with SpyFu for your price is a significant element in the reason we gave it an Editors’ Choice, along with the boundless search volumes make the tool even more attractive for ad hoc study that is keyword.
That’s not to mention SpyFu does not cap anything. The Fundamental Plan provides you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed yearly ) bumps contacts and leads to 500 and weekly tracked keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the firm has really slashed on its pricing.
I find their tools useful for competitive research. I don’t use Their Keyword Smart Search that They provide (in a simple fashion) at the price points they provide is very A combination that is nice. SpyFu makes its way into my toolbox on just about Each undertaking. Free Ad Spy Tool