Introduction Free Competitive Intelligence Tools
SpyFu is one of the more feature rich tools, but likely has the Least attractive interface on the market. SpyFu offers SEO and PPC spy application options alongside their very own search tool. Free Competitive Intelligence Tools
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform throughout the spectrum of SEO tooling, but for this particular review we’re focusing primarily on its own ad hoc lookup capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Direction capabilities and keyword recommendations are built in during SpyFu, however I started in the Keyword Research tab.
When testing each tool, I used the same set of five Key words to observe how outcomes differed between every one of my competitors. The five keywords that I used were digital marketing pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that businesses might search for (including publishers such as PCMag) and to discover associated search results and vulnerable competition websites.
I discovered that, after running searches on my five test terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with how much money a key word could be worth. After searching”digital advertising,” for example, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to key word overview, related key words, advertiser background, ranking history, traffic, key word grouping, and SERP analysis. That is only for a single key word showing how SpyFu will the most granular deep-dive research into keyword data of all the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Keyword, however a daily and monthly cost breakdown in addition to how many unique advertisers had emerged on the key word in the past year. I got exactly the same degree of price breakdown once I clicked on the Associated Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a specific price every day, daily investigation volume, difficulty score, and more.
In the bottom of the keyword results was the SERP analysis. This broke down each URL in the search results page, however KWFinder and Moz Guru equally offer a much more detailed breakdown in this regard. SpyFu focuses. Results such as the Advertiser History chart, a long list and complicated diagram of the advertisements appearing on that search page over time, was somewhat too from the weeds for me as a novice SEO instrument user. But for advertisers and marketers, SpyFu can be a gold mine. Free Competitive Intelligence Tools
With SpyFu Kombat you can look at overlapping and site key words To get up to 3 websites. For your PPC version you can also see a chart which goes over a period of a couple years demonstrating that the overall amount of keywords being bid on by all three websites. You may also rollover the chart to find key words specific to only 2 of the sites if you are feeling the 3rd site may not be doing as great a job (or vice versa) as two of the other sites. It is going to also show you the PPC budgets of the websites in addition to the amount of organic keywords ranking in the top 50 results for said keyword.
When you click an area of the circle graph it will show you that the Key words in whatever bucket you click, towards the right of this chart. You can see and download those keywords for your use. As you can see I’m on the ads tab however, the options are similar once you click on the organic tab (on the top box, the organic one at the bottom shows you complete organic keywords).
Switching between the natural tab along with the ppc tab (as well as the Overall # of organic keywords + PPC ad budget must also give you a good notion of which of the larger sites are more to the PPC or SEO side of things which can be a fantastic barometer to look in if you happen to be concentrating on a single place over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain name on the home page and also are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at how a site might break out parts of the principal domain, perhaps a good place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to complete Keyword Advertisement History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (using a URL to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Free Competitive Intelligence Tools
Keyword Management and Reviews
Keyword management is baked into SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using minimal search volume, CPC, difficulty rating, and monthly price. All these are SpyFu’s four chief metrics where keyword research is concerned. On the left of this desk are the keyword you have researched and grouped yourself, or high keyword class suggestions from SpyFu. On the top right of this desk you can subsequently add selected key words to lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep link between SEO and client relationship management (CRM). In the List Builder tab, there’s a Best Lists section with concentrated lists of domains and keywords like”Assets Which Spend the Most On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are a few of the options.
Alongside Leading Lists, there is a dedicated Company Leads tab. This basically acts the exact same way as a search: You enter a place, businesses and keywords, and refine outcomes using filters such as AdWords budget and SEO clicks. The research then returns a list of leads with this website’s monthly ad budget and contact information that can subsequently be exported into direct management system or your CRM. I’d like to see SpyFu go a step further with this and incorporate its own SEO lead lists straight using a stage like Salesforce$75.00 in salesforce.com, but this instrument is already ahead of the curve. SEMrush has a beta generation tool, but that’s the closest comes to what SpyFu offers.
But, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups that are key word . The templates can be downloaded by users from the SpyFu site and upload into an AdWords account.
The system also includes SEO campaign management Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated keyword study and rank monitoring within a campaign. My SpyFu is just available in paid programs (not the free trial), but it allows you to install multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and then add a new project. It is the best and only case in this roundup of built-in, SEO-focused PM.
There is also You ‘ve identified and start ongoing tracking that reports back with domain rankings and keyword ranking changes. Using the webpage, I was also able to set up custom SEO reports in a few straightforward steps: Enter a domain name choose whether or not to run a report on SpyFu’s suggested custom keywords or domain keywords. I entered my five habit keywords chose up to five competitors’ URLs, then was given the option to run a one-off report or a monthly report.
This Type of competitive analysis is another area where SpyFu stands out, as it also has a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the instrument immediately built an interactive information visualization which revealed where PCMag keywords overlapped with our competitors. There’s also what SpyFu calls a”key word universe,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This study breakdown is just another feature which will help ways to acquire an SEO edge on your competitors. Free Competitive Intelligence Tools
Along with the SEO functionality of its main product, SpyFu has introduced a research tool named Nacho Analytics, which offers access to the web analytics of different websites. Through this platform, you can view time-of-day visitors segments, and behavior that is on-page.
Keyword Ad History
Keyword Ad History will show you, through color bars frequently the Key words appeared in a domain PPC campaign along with any modifications in the advertisement copy (all of which can be exported into excel). It goes back to 2006 through the Bonus History Button and reveals that a year’s worth of data up front.
So it is fairly straightforward, and that’s exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here’s the ad history of the keyword”, plain and simple. If you see a key word being advertised on by a PPC advertiser persistent it’s possible to look to employ that advertisement copy technique to some market of that bigger keyword. If I were advertising for”resorts in Oklahoma” I would listen to what ad copy has been successful, as time passes, for this main/core key word”resorts”.
Domain Ad History
Except it shows the, domain Ad History Is like Keyword Ad History Key word history of a domainname.
This instrument is useful in Taking a Look at keywords Which Have Been successful for Your competitors (or bigger players on your market ) and which ones they tried and left (which may be ones that you avoid from the gate). All this presumes the domain you’re currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses term connections, Publicly available keyword data, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you enter. You can filter from CPC, look volume as you can see, and you can exclude keywords.
For me, I would rather use the Organic key words found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a research instrument versus a search tool. Free Competitive Intelligence Tools
Pricing and Strategies
As I just said, SpyFu’s Fundamental plan starts at $33 each Month when billed yearly (roughly $39 month-to-month). Though, unlike other tools within this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not cost by search results. All programs have an unlimited number of backlink , key word collection, domain name, and competitor/domain comparison search results along with unlimited data export. The performance you receive with SpyFu for your price is a significant element in why we gave it an Editors’ Choice, and the unlimited search volumes make the tool even more appealing for study that is keyword that is ad hoc.
That’s not to mention SpyFu does not cap anything. The Fundamental Program gives you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed annually) bumps contacts and leads to 500 and weekly tracked keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. The firm has slashed its pricing.
I find their tools pretty helpful for research that is competitive. I don’t use Their own Keyword Smart Search as described above but the amount of data that They give (in a straightforward fashion) in the price points they provide is very A combination that is wonderful. SpyFu makes its way into my arsenal on just about Each undertaking. Free Competitive Intelligence Tools