Intro Free Competitor Analysis
SpyFu is among the more feature rich tools, but likely has the Least appealing interface on the market. SpyFu provides SEO and PPC spy tool options along with their own search tool. Free Competitor Analysis
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do across the spectrum of SEO tooling, but with this review we are focusing on its ad hoc lookup capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Management capacities and keyword recommendations are built in during SpyFu, however I began in the Keyword Research tab.
When testing each tool, I used the same set of five Keywords to observe how outcomes differed between every one of my opponents. Were online shopping , digital marketing, pcmag, IT consultant, and small business accounting. I chose this combination to simulate real world terms that businesses might hunt for (including publishers like PCMag) as well as to find related search results and vulnerable competitor websites.
I found that after conducting searches in my five test terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with exactly how much money a keyword could be worth. After searching”digital marketing,” for example, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into keyword overview, related key words, advertiser background, ranking history, traffic, key word group, and SERP analysis. That is only for a single keyword query, revealing how SpyFu does the most granular deep-dive research into keyword data of all the tools I tested.
Atop the main results, SpyFu gave me not CPC for the Key word, however a daily and monthly cost breakdown as well as how many unique advertisers had emerged on the keyword in the past year. I got the exact same level of cost breakdown once I clicked on the Associated Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a particular price every day, daily investigation volume, difficulty rating, and more.
In the bottom of the results that are key word was the SERP analysis. This broke down each URL in the search results page, though KWFinder and Moz Pro both provide a more comprehensive breakdown in this regard. SpyFu focuses. Results such as the Advertiser History graph, a lengthy list and complex diagram of the ads appearing on that search page as time passes, was a bit too from the weeds for me as a novice SEO instrument user. However, for advertisers and marketers, SpyFu can be a gold mine. Free Competitor Analysis
With SpyFu Kombat you can look at overlapping and site Certain keywords For up to 3 websites. For the PPC version you can also see a chart which goes back over a span of a couple years showing that the overall number of key words being bid on by all three websites. You can also rollover the graph to see key words specific to only 2 of the sites if you are feeling the 3rd website may not be doing as good a job (or vice versa) as two of the other websites. It will also show you the PPC budgets of the websites in addition to the number of organic keywords ranking in the top 50 results for keyword.
When you click an area of the circle graph it will show you the Key words in whatever bucket you click. It is possible to view and download those key words for your use. As you can see I am on the advertisements tab however, the choices are similar once you click on the natural tab (on the top box, the natural one at the underside shows you total organic keywords).
Switching between the natural tab and the ppc tab (as well as the Total # of organic keywords + PPC advertisement budget must also give you a good notion of which of the larger sites are more to the PPC or SEO side of things which can be a fantastic barometer to check in if you happen to be focusing on a single place over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain name on the home page and also are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at how a site might break out parts of the main domain, perhaps a fantastic place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to complete Keyword Advertisement History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (using a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Free Competitor Analysis
Keyword Management and Reviews
Keyword management is baked into SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with monthly search volume, CPC, difficulty score, and monthly cost. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of this table are the key words you’ve researched and grouped yourself, or high keyword group tips from SpyFu. At the top right of this desk you can subsequently add chosen key words to lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its deep connection between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Top Lists section with concentrated lists of domains and keywords like”Domains That Pay the maximum On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are a few of the options.
Next to Leading Lists, there’s a dedicated Company Leads tab. This acts the same manner as a search: You enter a location, businesses and keywords, and refine results using filters like AdWords budget and SEO clicks. The research returns a list of URL leads with that website’s monthly advertising budget and accessible contact information that can subsequently be exported to lead management system or your CRM. I’d love to see SpyFu go a step farther with this and incorporate its SEO lead lists directly using a stage like Salesforce$75.00 in salesforce.com, but this instrument is already ahead of the curve. SEMrush includes a beta lead generation instrument, but that is the closest comes to exactly what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for groups in countless industries. The templates can be downloaded by users in the SpyFu site and upload into a AdWords account.
The system also includes SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated keyword study and rank monitoring within a campaign. My SpyFu is just accessible paid programs (not the free trial), but it lets you set up multiple jobs tracking grouped key words plotted against SEO rank, traffic worth, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and add a new project. It’s the only and best case in this roundup of SEO-focused PM.
There is also Keywords you’ve identified and begin ongoing tracking that reports back with weekly domain positions and keyword ranking changes. Using the tab, I was also able to set up custom SEO reports in a few simple steps: Enter a domain name and then choose whether or not to conduct a report on SpyFu’s suggested custom keywords or domain key words. I entered my five custom key words in a field, chose up to five opponents’ URLs, then was given the option to run a report or a recurring monthly report.
That Type of analysis is another area where SpyFu stands out, as it also has a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the tool built an interactive data visualization that showed where the top keywords of PCMag overlapped with our opponents. There’s also what SpyFu calls a”key word world,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This study breakdown is just another feature which will help unearth ways for you to acquire an SEO advantage. Free Competitor Analysis
With the SEO performance of its Solution, SpyFu has introduced a research tool called Nacho Analytics, which offers access to different sites’ web analytics. Through this stage, you can see time-of-day traffic segments, and on-page behavior.
Keyword Advertisement History
You will be shown by keyword Ad Background, through coded bars, how often the Key words appeared in a domain’s PPC campaign along with any changes in the ad copy (all of which can be exported into excel). It reveals that a year’s worth of information and goes back to 2006 via the Bonus History Button.
So it is fairly straightforward, and that’s what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here’s the advertisement history of the keyword”, plain and simple. Typically, if you find a keyword being advertised on by a PPC advertiser consistent then you can look to apply that advertisement copy technique to some niche market of that larger keyword. If I had been advertising for”hotels in Oklahoma” I might pay attention to that which ad copy was successful, as time passes, for this main/core key word”hotels”.
Domain Advertisement History
Except it reveals the, domain Ad History is similar to Keyword Advertisement History History of a domain.
This instrument is useful in looking Your competitors (or larger players on your niche) and which ones they tried and left (which may be ones for you to prevent out of the gate). All this presumes the domain you’re researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes word connections, Publicly accessible keyword data, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you could filter look volume, by CPC, and you might also exclude key words.
For me personally, I prefer to use the PPC keywords as well as the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a research instrument versus a keyword research tool. Free Competitor Analysis
Pricing and Plans
Since I just said, SpyFu’s Fundamental plan begins at $33 each Month when billed annually (roughly $39 month-to-month). Though, contrary to other tools within this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search success. All programs have an infinite number of competitor/domain comparison search results name, keyword, keyword collection, backlink, and domain name combined with boundless data export. The functionality that you receive with SpyFu for your price is a significant factor in why we gave it an Editors’ Choice, and the search volumes make the tool even more attractive for ad hoc research that is keyword.
That is not to say SpyFu does not cap anything. The Fundamental Program provides you a capacity of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed yearly ) lumps leads and contacts to 500 and per week monitored keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. The firm has slashed on its pricing since our initial inspection, making it attractive to SMBs.
I find their tools useful for research. I don’t use Their Keyword Smart Search much as explained above but the number of data that They give (in a straightforward fashion) at the price points they provide is very A wonderful combination. SpyFu makes its way into my arsenal on just about Every undertaking. Free Competitor Analysis