Intro Free Competitor Analysis Tools
SpyFu is among the more feature rich tools, but has the Least appealing interface on the market. SpyFu provides SEO and PPC spy application options . Free Competitor Analysis Tools
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do throughout the spectrum of SEO tooling, but for this particular review we are focusing on its own ad hoc lookup capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Management capabilities and recommendations are built in during SpyFu, however I started in the Keyword Research tab.
When testing each tool, I used the same set of five Key words to see how outcomes differed between every one of my opponents. The five keywords I used were digital advertising, pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that companies might hunt for (such as publishers like PCMag) and to discover related search results and vulnerable competitor websites.
I discovered that after conducting searches on my five test terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with exactly how much money a keyword is worth. After hunting”digital marketing,” for example, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into keyword overview, related key words, advertiser history, ranking history, traffic, key word group, and SERP analysis. That’s just for a single keyword revealing SpyFu will arguably the most granular investigation into data of the tools I tested.
Atop the results, SpyFu gave me not only CPC for the Keyword, however a daily and yearly cost breakdown in addition to the number of unique advertisers had appeared on the key word in the last year. I received the exact same degree of price breakdown when I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a particular price per day, daily investigation volume, difficulty rating, and more.
In the bottom of the results was the SERP analysis. This broke down every URL from the search results page, even though KWFinder and Moz Pro equally offer a more detailed breakdown in this regard. SpyFu focuses on monthly price, which might or might not be important to your business. Results such as the Advertiser History chart, a lengthy list and complicated diagram of the advertisements appearing on this search page as time passes, was a bit too from the weeds for me as a novice SEO instrument user. However, for digital marketers and advertisers, SpyFu can be a gold mine. Free Competitor Analysis Tools
With SpyFu Kombat you can look at overlapping and website Certain keywords For up to 3 sites. For the PPC version you can also find a chart which goes back over a span of a few years demonstrating the general number of keywords being bid on by all three sites. You can also rollover the graph to see keywords specific to only two of the sites if you feel the 3rd website may not be doing as good a job (or vice versa) as two of the other websites. It is going to also show you that the PPC budgets of those websites as well as the number of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you the Keywords in whatever bucket you click. It is possible to see and download those key words for your use. As you can see I am on the advertisements tab but the choices are similar once you click on the organic tab (on the upper box, the natural one at the bottom shows you complete organic keywords).
Switching between the organic tab along with the ppc tab (also as the Total # of organic search phrases + PPC ad budget should also give you a good notion of which of the bigger sites are more into the PPC or SEO side of things which can be a fantastic barometer to check at if you happen to be focusing on a single area on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain name on the home page and are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at the way the website might split parts of the principal domain, maybe a fantastic place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to complete Keyword Ad History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (using a URL to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Free Competitor Analysis Tools
Keyword Management and Reports
Keyword direction is baked in to SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, problem rating, and monthly price. These are SpyFu’s four main metrics where key word research is concerned. On the left of this desk are either the key words you’ve researched and booted yourself, or high keyword class tips from SpyFu. At the top right of the table you can then add chosen keywords to lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its deep link between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists segment with targeted lists of domain names and key words like”Assets Which Pay the Most On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are some of the options.
Alongside Leading Lists, there is a dedicated Company Leads tab. This acts the same way as a keyword search: You enter keywords and industries, a place, and refine results using filters such as AdWords budget and SEO clicks. The research returns a list of URL leads with this site’s monthly ad budget and contact information that is available that may then be exported into your CRM or direct management system. I’d like to see SpyFu proceed a step farther with this and incorporate its SEO lead lists straight with a platform such as Salesforce$75.00 in salesforce.com, but this tool is currently ahead of the curve. SEMrush has a beta lead generation instrument, but that’s the closest any optimization merchandise I tested comes to exactly what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for groups . The templates can be downloaded by users in the SpyFu website and upload to an AdWords account.
The system also includes deeper SEO campaign management With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated key word study and rank tracking within a campaign. My SpyFu is only accessible paid programs (not the free trial), but it lets you set up multiple jobs tracking grouped key words plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and include a new project. It’s the best and only example in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you take Keywords you’ve identified and begin ongoing tracking that reports back with domain positions and keyword ranking changes. I was able to prepare custom SEO reports in a few simple measures: Enter a domain name and choose whether or not to conduct a document on SpyFu’s suggested domain keywords or custom key words. I entered my five habit key words picked up to five opponents’ URLs, then was given the choice to run a one time report or a recurring report.
This sort of aggressive analysis is just another area where SpyFu stands outside, since it also has a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the instrument built an interactive information visualization that revealed where PCMag’s top key words overlapped with our competitors. There’s also what SpyFu calls for a”key word universe,” list CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This research breakdown is another feature that helps unearth ways to acquire an SEO edge on the competition. Free Competitor Analysis Tools
With the SEO functionality of its primary product, SpyFu has introduced a research tool called Nacho Analytics, which provides access to the internet analytics of websites. Through this stage, you can see segments, time-of-day traffic, and on-page behavior.
Keyword Advertisement History
Keyword Advertisement Background will show you, via colour coded bars often the Keyword appeared in a domain PPC campaign alongside any modifications in the advertisement copy (all of which can be exported to excel). It reveals a year’s worth of information up front and goes back to 2006 via the Bonus History Button.
So it’s pretty straightforward, which is what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here’s the advertisement history of this key word”, plain and simple. If you see a keyword being advertised on by a PPC advertiser persistent you can look to apply that ad copy technique to some market of the keyword that is bigger. If I had been advertisements for”resorts in Oklahoma” I would pay attention to that which ad copy has been successful, over time, for this main/core keyword”resorts”.
Domain Advertisement History
Except it shows the, domain Ad History Is like Keyword Ad History History of a domainname.
This instrument is useful in Taking a Look at keywords that have been successful for Your competitors (or larger players in your market ) and which ones they attempted and left (which may be ones for you to prevent from the gate). All this presumes the domain you’re currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word relationships, Publicly available keyword data, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you could filter by CPC, look volume, and you might exclude keywords.
For me, I would rather use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a research tool versus a search tool. Free Competitor Analysis Tools
Pricing and Strategies
Since I just said, SpyFu’s Basic plan starts at $33 per Month when billed yearly (roughly $39 month-to-month). Though, contrary to other tools within this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not cost by search success. All plans have an unlimited number of domain name, keyword, keyword group, backlink, and competitor/domain comparison search results combined with data export. The performance that you get with SpyFu for the cost is an important element in why we gave it an Editors’ Choice, along with the search volumes make the tool much more appealing for keyword study that is ad hoc.
That is not to mention SpyFu does not cap anything. The Basic Program provides you a capacity of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed yearly ) bumps contacts and leads to 500 and weekly tracked keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has slashed its pricing since our inspection, making it attractive to SMBs.
I find that their tools pretty useful for search that is competitive. I do not use Their own Keyword Smart Search as explained above but the amount of information which They give (in a simple fashion) in the price points that they give is very A combination that is wonderful. SpyFu makes its way into my toolbox on just about Every project. Free Competitor Analysis Tools