Background Free Competitor Keyword Research Tool
SpyFu is among the more feature rich tools, but has the Least appealing interface on the market. SpyFu offers SEO and PPC spy application choices . Free Competitor Keyword Research Tool
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform across the spectrum of SEO tooling, but with this particular review we’re focusing on its own ad hoc keyword lookup capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Direction capacities and keyword recommendations are built in during SpyFu, but I started from the Keyword Research tab.
When testing each tool, I used the same set of five Keywords to observe how outcomes differed between each of my opponents. Were online shopping marketing, pcmag, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that businesses might hunt for (including publishers such as PCMag) as well as to find associated search results and vulnerable competition websites.
I discovered that, after conducting searches on my five test terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with how much cash a key word is worth. After searching”digital marketing,” for instance, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to key word overview, related key words, advertiser history, status background, traffic, key word group, and SERP analysis. That is just for a single keyword showing SpyFu does arguably the most granular deep-dive research into data of all the tools I tested.
Atop the primary results, SpyFu gave me not CPC for the Key word, however a daily and yearly cost breakdown in addition to the number of unique advertisers had emerged on the key word in the last year. I received exactly the same degree of cost breakdown when I clicked on the Related Keyword, which also enabled me to narrow results employing a left-hand filter menu to a specific cost every day, daily investigation volume, difficulty score, and more.
At the bottom of the keyword results was that the SERP analysis. This broke down each URL in the search results page, though KWFinder and Moz Pro equally provide a much more detailed breakdown in this regard. SpyFu focuses. Results such as the Advertiser History graph, a lengthy list and complicated diagram of the ads appearing on that search page as time passes, was a bit too from the weeds for me as a novice SEO tool user. But for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Free Competitor Keyword Research Tool
With SpyFu Kombat you can look at overlapping and site specific key words For up to 3 sites. For the PPC version you can also find a chart which goes over a span of a few years showing that the overall number of keywords being bid on by all 3 sites. You can also rollover the chart to see key words specific to only two of the websites if you are feeling the 3rd site might not be doing as great a job (or vice versa) as two of the other sites. It will also show you the PPC budgets of those sites as well as the number of organic keywords ranking in the top 50 results for keyword.
When you click on an area of the circle graph it will show you that the Keywords in whatever bucket you click, towards the right of the graph. It is possible to view and download those keywords for your use. As you can see I’m on the advertisements tab but the options are similar when you click on the natural tab (on the top box, the natural one on the bottom shows you total organic key words ).
Switching between the natural tab and the ppc tab (also as the Overall # of organic search phrases + PPC ad budget must also give you a good idea of which of the bigger sites are more to the PPC or SEO aspect of things which can be a fantastic barometer to look in if you chance to be concentrating on a single area over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain name on the home page and are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at how a site might split parts of the principal domain, perhaps a good place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to full Keyword Advertisement History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (using a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Free Competitor Keyword Research Tool
Keyword Management and Reviews
Keyword direction is baked in to SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using minimal search volume, CPC, difficulty rating, and monthly price. All these are SpyFu’s four main metrics where keyword research is worried. On the left of the desk are either the keyword you’ve researched and grouped yourself, or high keyword group tips from SpyFu. At the top right of the desk you can then add selected keywords to lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound connection between SEO and client relationship management (CRM). In the List Builder tab, there’s a Top Lists section with concentrated lists of domain names and keywords like”Assets Which Pay the Most On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are a few of the choices.
Alongside Top Lists, there’s a dedicated Business Leads tab. This basically acts exactly the same manner You enter a place, key words and industries, and refine results using filters such as AdWords budget and SEO clicks. The research then returns a list of leads with this site’s monthly ad budget and accessible contact information that may be exported into your CRM or direct management system. I’d love to view SpyFu go a step farther with this and integrate its own SEO lead lists directly using a platform such as Salesforce$75.00 in salesforce.com, but this instrument is currently ahead of the curve. SEMrush includes a lead generation instrument, but that’s the closest comes to what SpyFu offers.
However, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are keyword in hundreds of industries. The templates can be downloaded by users from the SpyFu website and upload to an AdWords account.
The platform also includes deeper SEO campaign management With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated keyword study and rank tracking in a campaign. My SpyFu is just accessible paid programs (not the free trial), but it lets you set up multiple projects tracking grouped key words plotted against SEO position, traffic worth, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and add a new project. It’s the greatest and only case in this roundup of SEO-focused PM.
There’s also You begin tracking that reports back together with domain positions and keyword ranking changes and’ve identified. Using the webpage, I was also able to set up custom SEO reports in a few simple measures: Enter a domain name and choose whether or not to conduct a document on SpyFu’s suggested domain key words or custom keywords. I entered my five habit key words chose up to five competitors’ URLs, and then was given the choice to run a report or a report.
That sort of analysis is just another area in which SpyFu stands out, since it also has a tool called”Kombat” that is available from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the tool built an interactive information visualization that revealed where the top keywords of PCMag overlapped with our competitors. There is also what SpyFu calls for a”key word world,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This research breakdown is just another feature that will help unearth ways for one to acquire an SEO edge on your competitors. Free Competitor Keyword Research Tool
Together with the SEO functionality of its primary Solution, SpyFu has introduced a study tool called Nacho Analytics, which provides access to different sites’ internet analytics. Through this platform, you can see behavior traffic, and segments.
Keyword Ad History
You will be shown by keyword Ad History, through coded bars, how often the Key words appeared in a domain’s PPC campaign alongside any changes in the advertisement copy (all of which may be exported into excel). It reveals that a year’s worth of information and extends back to 2006 through the Bonus History Button.
So it is pretty straightforward, and that’s what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here is the advertisement history of this key word”, plain and simple. If you find a keyword being advertised on by a PPC advertiser consistent it’s possible to look to employ that advertisement copy technique to a niche market of that larger keyword. If I were advertising for”resorts in Oklahoma” I would listen to that which ad copy has been successful, over time, for this main/core key word”resorts”.
Domain Advertisement History
Except it reveals the, domain Ad History Is like Keyword Ad History Key word history of a particular domain.
This instrument is useful in looking Your competitors (or larger players on your niche) and which ones that they attempted and left (which may be ones that you prevent out of the gate). All this presumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic term connections, Publicly accessible keyword information, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you input. You can filter by CPC, search volume, as you can see, and you can exclude key words.
For me personally, I prefer to use the PPC keywords as well as the Organic keywords found In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a competitive research instrument versus a keyword research tool. Free Competitor Keyword Research Tool
Pricing and Strategies
Since I just said, SpyFu’s Fundamental plan starts at $33 each Month when billed annually (roughly $39 month-to-month). Though, contrary to other tools in this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not cost by search results. All programs come with an infinite number of competitor/domain comparison search results name, key word, keyword group, backlink, and domain name along with data export. The performance you get with SpyFu for your price is an important factor in why we gave it an Editors’ Choice, and the search volumes make the tool even more attractive for study that is keyword that is ad hoc.
That’s not to say SpyFu does not cap anything. The Fundamental Plan provides you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed yearly ) lumps contacts and leads to 500 and weekly tracked keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the company has slashed its pricing.
I find their tools useful for aggressive search. I do not use Their Keyword Smart Search that They provide (in a simple fashion) at the price points they provide is quite A wonderful combination. SpyFu makes its way into my toolbox on just about Each undertaking. Free Competitor Keyword Research Tool