Introduction Free Keyword Competition Analysis Tool
SpyFu is among the more feature rich tools, but probably has the Least attractive interface out there. SpyFu offers SEO and PPC spy application choices . Free Keyword Competition Analysis Tool
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform across the spectrum of SEO tooling, but with this review we are focusing on its own ad hoc lookup capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Management capacities and keyword recommendations are built in during SpyFu, but I began from the Keyword Research tab.
When I used the same set of five Keywords to see outcomes differed between each of my opponents. Were digital marketing pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that companies might search for (including publishers like PCMag) and to discover associated search results and vulnerable competitor websites.
After conducting searches in my five test terms, I found that SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with how much cash a key word could be worth. After hunting”digital advertising,” for example, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into keyword summary, related keywords, advertiser background, status background, backlinks, keyword group, and SERP analysis. That’s only for a single key word query, revealing SpyFu does the most granular deep-dive research into key word data of all the tools I tested.
Atop the primary results, SpyFu gave me not only CPC for the Key word, but a daily and monthly cost breakdown in addition to how many unique advertisers had appeared on the keyword in the last year. I got exactly the same level of cost breakdown when I clicked on the Related Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a particular price per day, daily investigation volume, difficulty score, and much more.
At the bottom of the key word results was that the SERP analysis. This broke down each URL in the search results page, however KWFinder and Moz Guru both provide a much more detailed breakdown in this respect. SpyFu focuses. Results like the Advertiser History chart, a long list and complex diagram of the ads appearing on this search page as time passes, was a bit too in the weeds for me as a newcomer SEO instrument user. However, for advertisers and digital marketers, SpyFu can be a gold mine. Free Keyword Competition Analysis Tool
With SpyFu Kombat you can look at overlapping and website key words For up to 3 websites. For the PPC version you can also find a graph which goes back over a period of a few years showing that the general number of key words being bid on by all 3 websites. You can also rollover the chart to find key words specific to only 2 of the websites if you are feeling the 3rd website might not be doing as good a job (or vice versa) as 2 of the other websites. It is going to also show you the PPC budgets of those websites as well as the number of organic keywords rank in the top 50 results for said keyword.
When you click it will show you the Keywords in whatever bucket you click, towards the right of the graph. You can see and download those keywords for your use. As you can see I am on the advertisements tab but the options are comparable once you click the natural tab (on the upper box, the organic one at the bottom shows you complete organic keywords).
Switching between the organic tab along with the ppc tab (as well as the Total # of organic keywords + PPC ad budget should also give you a good idea of what of the bigger sites are more into the PPC or SEO aspect of things which can be a fantastic barometer to look in if you happen to be concentrating on one area over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain name on the home page and also are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the site might break out parts of the principal domain, perhaps a good spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to full Keyword Advertisement History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (with a link to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Free Keyword Competition Analysis Tool
Keyword Management and Reviews
Keyword management is baked in to SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with monthly search volume, CPC, problem score, and monthly price. These are SpyFu’s four chief metrics where keyword research is concerned. On the left of the desk are the keyword you have researched and grouped yourself, or top keyword class suggestions from SpyFu. At the top right of this table you can subsequently add selected keywords to lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its profound link between SEO and customer relationship management (CRM). From the List Builder tab, there is a Top Lists section with targeted lists of domain names and keywords like”Assets Which Spend the Most On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are a few of the options.
Next to Top Lists, there is a dedicated Business Leads tab. This essentially acts exactly the exact same manner as a search: You enter a place, businesses and keywords, and refine results using filters like AdWords budget and SEO clicks. The research then returns a list of URL leads with this site ad budget and contact information that may then be exported to direct management system or your CRM. I’d love to see SpyFu proceed a step further with this and incorporate its own SEO lead lists directly using a platform such as Salesforce$75.00 at salesforce.com, but the tool is currently ahead of the curve. SEMrush includes a beta generation instrument, but that is the closest any optimization merchandise I tested comes to what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups that are key word . Users can download the templates in the SpyFu website and then upload to a AdWords account.
The platform also includes SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated key word study and rank monitoring within a campaign. My SpyFu is just available in paid programs (not the free trial), but it lets you install multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and then add a new project. It’s the greatest and only example in this roundup of built-in, SEO-focused PM.
There’s also Keywords youstart ongoing tracking that keyword position changes and reports back together with domain rankings and’ve identified. Using the tab, I was able to prepare custom SEO reports in a few straightforward measures: Enter a domain name and choose whether or not to conduct a document on SpyFu’s suggested custom keywords or domain key words. I entered my five custom key words picked up to five competitors’ URLs, then was given the option to run a one-off report or a report.
This Type of analysis that is aggressive is just another area where SpyFu stands out, as it also includes a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the instrument quickly built an interactive information visualization which revealed where PCMag key words overlapped with our competitors. There’s also what SpyFu calls a”key word world,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This research breakdown is just another feature which helps unearth ways for you to gain an SEO advantage on your competitors. Free Keyword Competition Analysis Tool
With the SEO performance of its Solution, SpyFu has introduced a study tool named Nacho Analytics, which offers access to the web analytics of different websites. Through this stage, you can view behavior visitors, and sections.
Keyword Advertisement History
Ad Background will show you, through colour bars frequently the Keyword appeared in a domain’s PPC campaign alongside any modifications in the advertisement copy (all of which can be exported into excel). It goes back to 2006 through the Bonus History Button and shows a year’s worth of information up front.
So it’s pretty straightforward, and that’s what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here’s the advertisement history of the key word”, plain and simple. If you see a key word being promoted on by a good PPC advertiser persistent you can look to apply that advertisement copy technique to some market of the keyword that is larger. If I were advertisements for”hotels in Oklahoma” I would listen to that which ad copy has been successful, as time passes, for that main/core keyword”hotels”.
Domain Ad History
Domain Ad History Is like Keyword Ad History except it shows the History of a domainname.
This instrument is useful in looking at keywords Which Have Been effective for Your competitors (or bigger players on your market ) and which ones they attempted and left (which could be ones that you prevent from the gate). All of this assumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses term connections, Publicly available keyword data, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you enter. You could filter look volume, by CPC as you can see, and you can also exclude key words.
For me personally, I would rather use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a search instrument versus a keyword research tool. Free Keyword Competition Analysis Tool
Pricing and Strategies
As I mentioned, SpyFu’s Fundamental plan starts at $33 per Month when billed yearly (roughly $39 per month ). Though, contrary to other tools in this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search success. All programs come with an infinite number of domain, key word collection, backlink, and comparison search results combined with boundless data export. The functionality you get with SpyFu for your price is a significant factor in why we gave it an Editors’ Choice, and the search volumes make the tool much more attractive for ad hoc keyword study.
That’s not to say SpyFu does not cap anything. The Fundamental Program gives you a capacity of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed yearly ) bumps contacts and leads to 500 and weekly monitored keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The company has slashed its pricing.
I find that their tools helpful for aggressive research. I do not use Their Keyword Smart Search described above but the number of information that They give (in a straightforward fashion) at the price points that they give is quite A nice combination. SpyFu makes its way Each project. Free Keyword Competition Analysis Tool