Background Free Keyword Research Software
SpyFu is among the feature rich tools, but has the Least appealing interface on the market. SpyFu offers SEO and PPC spy tool options along with their very own search tool. Free Keyword Research Software
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform across the spectrum of SEO tooling, but with this review we’re focusing mostly on its ad hoc keyword research capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Recommendations and management capacities are built in throughout SpyFu, however I began in the Keyword Research tab.
When I used the same set of five Keywords to observe how results differed between every one of my competitors. Were online shopping advertising, pcmag, IT consultant, and small business accounting. I chose this combination to simulate real world terms that businesses might search for (including publishers such as PCMag) and to discover related search results and vulnerable competition sites.
I discovered that, after running searches on my five evaluation terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with exactly how much money a key word could be worth. After searching”digital marketing,” for instance, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into key word summary, related key words, advertiser background, status background, backlinks, keyword grouping, and SERP analysis. That is only for a single keyword query, showing how SpyFu will arguably the most granular deep-dive investigation into data of all the tools I tested.
Atop the results, SpyFu gave me not CPC for the Key word, but a daily and monthly cost breakdown in addition to the number of unique advertisers had appeared on the keyword in the past year. I received the exact same degree of price breakdown once I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a specific price per day, daily search volume, difficulty rating, and more.
In the bottom of the results was the SERP analysis. This broke down each URL in the search results page, though KWFinder and Moz Pro equally provide a much more detailed breakdown in this regard. SpyFu targets price, which may or may not be important to your business. Results like the Advertiser History graph, a long list and complex diagram of the advertisements appearing on that search page as time passes, was a bit too in the weeds for me as a newcomer SEO tool user. However, for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Free Keyword Research Software
With SpyFu Kombat you can look at overlapping and site keywords For up to 3 sites. For your PPC version you can also see a chart which goes over a period of a couple years demonstrating the overall number of keywords being bid on by all 3 websites. You can also rollover the graph to find key words specific to only 2 of those sites if you are feeling the 3rd website may not be doing as good a job (or vice versa) as 2 of those other sites. It will also show you that the PPC budgets of the sites as well as the amount of organic keywords ranking in the top 50 results for keyword.
When you click on an area of the circle chart it will show you that the Keywords in whatever bucket you click. You can view and download those keywords for your use. As you can see I’m on the advertisements tab but the choices are similar once you click on the organic tab (on the upper box, the organic one on the bottom shows you total organic key words ).
Switching between the organic tab and the ppc tab (as well as the Overall # of organic search phrases + PPC advertisement budget should also give you a good idea of which of the bigger sites are more into the PPC or SEO side of things which can be a good barometer to check at if you chance to be focusing on a single area over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain on the home page and are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the website might split parts of the main domain, maybe a fantastic place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to complete Keyword Advertisement History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (using a link to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Free Keyword Research Software
Keyword Management and Reports
Keyword direction is baked into SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with monthly search volume, CPC, problem rating, and monthly price. These are SpyFu’s four main metrics where key word research is worried. On the left of the table are either the keyword you have researched and booted yourself, or high keyword group tips from SpyFu. At the top right of this desk you can then add chosen key words to lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound link between SEO and client relationship management (CRM). In the List Builder tab, there is a Best Lists segment with targeted lists of domains and keywords like”Assets Which Pay the Most On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are some of the options.
Alongside Leading Lists, there’s a dedicated Company Leads tab. This essentially acts exactly the same way You enter keywords and industries, a location, and refine results using filters such as AdWords budget and SEO clicks. The research then returns a list of leads with contact information that is available and that website’s monthly ad budget that can subsequently be exported into your CRM or direct management system. I’d love to view SpyFu proceed a step further with this and incorporate its own SEO lead lists straight with a stage such as Salesforce$75.00 at salesforce.com, but the instrument is already ahead of the curve. SEMrush includes a beta lead generation instrument, but that is the closest any optimization merchandise that I tested comes to exactly what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for key word groups . The templates can be downloaded by users from the SpyFu website and upload into a AdWords account.
The system also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated keyword study and rank monitoring in a campaign. My SpyFu is only available in paid plans (not the free trial), but it allows you to install multiple projects tracking grouped key words plotted against SEO position, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and then include a new project. It is the best and only case in this roundup of built-in, SEO-focused PM.
There is also You ‘ve identified and begin ongoing monitoring that reports back with domain positions and keyword position changes. I was able to prepare custom SEO reports in a few simple steps: Enter a domain name and choose if to run a document on SpyFu’s suggested custom keywords or domain keywords. I entered my five habit key words in a field, chose up to five opponents’ URLs, and then was given the choice to run a one time report or a recurring report.
This sort of analysis is another area in which SpyFu stands out, since it also has a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the tool built an interactive information visualization which showed where PCMag’s top key words overlapped with our competitors. There is also what SpyFu calls a”key word world,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This research breakdown is another feature which helps ways for you to acquire an SEO edge on your competitors. Free Keyword Research Software
With the SEO performance of its primary product, SpyFu has introduced a research tool named Nacho Analytics, which provides access to other sites’ internet analytics. Through this platform, you can view segmentsvisitors, and behavior.
Keyword Advertisement History
You will be shown by keyword Ad History, through color coded bars often the Keyword appeared in a domain’s PPC campaign along with any modifications in the advertisement copy (all of which can be exported into excel). It extends back to 2006 through the Bonus History Button and reveals a year’s worth of information.
So it is fairly straightforward, which is what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here’s the ad history of this keyword”, plain and simple. If you find a keyword being advertised on by a PPC advertiser consistent then you can look to employ that advertisement copy technique to a niche market of that larger keyword. If I had been advertising for”resorts in Oklahoma” I would listen to what ad copy has been successful, as time passes, for that main/core keyword”hotels”.
Domain Advertisement History
Except it reveals the, domain Ad History Is like Keyword Ad History Key word history of a domainname.
This instrument is useful in Taking a Look Your opponents (or bigger players in your market ) and which ones they attempted and left (which could be ones that you avoid from the gate). All this presumes the domain you’re currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes word connections, Publicly available keyword data, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you enter. You can also filter by CPC, look volume, as you can see, and you might exclude key words.
For me, I prefer to use the PPC keywords and the Organic key words found In either SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a research tool versus a research tool. Free Keyword Research Software
Pricing and Plans
Since I said, SpyFu’s Fundamental plan starts at $33 each Month when billed annually (roughly $39 per month ). Though, unlike other tools in this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not cost by search success. All programs come with an infinite number of key word, keyword group name, domain name, backlink, and comparison search results combined with data export. The functionality that you receive with SpyFu for your cost is a significant factor in the reason we gave it an Editors’ Choice, along with the boundless search volumes make the tool much more appealing for research that is keyword that is ad hoc.
That’s not to say SpyFu doesn’t cap anything. The Fundamental Plan provides you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed annually) lumps contacts and leads to 500 and per week tracked keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. The company has actually slashed on its pricing because our inspection, which makes it attractive to SMBs.
I find their tools useful for search that is competitive. I don’t use Their own Keyword Smart Search as described above but the amount of information that They provide (in a straightforward fashion) in the price points they give is quite A wonderful combination. SpyFu makes its way into my arsenal on just about Each undertaking. Free Keyword Research Software