Intro Free Keyword Search Engine
SpyFu is among the more feature rich tools, but likely has the Least appealing interface on the market. SpyFu provides SEO and PPC spy application options . Free Keyword Search Engine
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform across the spectrum of SEO tooling, but with this review we’re focusing on its ad hoc lookup capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Keyword recommendations and management capabilities are built in during SpyFu, but I began from the Keyword Research tab.
When testing each tool, I used exactly the Exact Same set of five Keywords to observe how results differed between every one of my opponents. The five key words that I used were pcmag marketing, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that businesses might hunt for (such as publishers like PCMag) and to find associated search results and vulnerable competitor sites.
I found that after conducting searches on my five test terms SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with exactly how much money a key word is worth. After hunting”digital advertising,” for example, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into keyword overview, related keywords, advertiser background, ranking history, backlinks, keyword group, and SERP analysis. That is only for a single key word query, revealing how SpyFu will arguably the most granular deep-dive investigation into data of the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Keyword, but a daily and yearly cost breakdown in addition to the number of unique advertisers had appeared on the keyword in the last year. I got the exact same degree of cost breakdown when I clicked on the Associated Keyword, which also allowed me to narrow results using a left-hand filter menu to a particular cost every day, daily investigation volume, difficulty score, and more.
In the bottom of the results was that the SERP analysis. This broke down every URL from the search results page, even however KWFinder and Moz Guru equally offer a much more detailed breakdown in this regard. SpyFu focuses. Results such as the Advertiser History chart, a lengthy list and complicated diagram of the advertisements appearing on this search page as time passes, was a bit too from the weeds for me as a novice SEO instrument user. But for advertisers and marketers, SpyFu can be a gold mine. Free Keyword Search Engine
With SpyFu Kombat you can look at overlapping and site Certain key words To get up to 3 sites. For the PPC version you can also find a graph which goes over a period of a few years demonstrating that the general amount of key words being bid on by all three websites. You may also rollover the graph to find keywords specific to just two of the sites if you are feeling the 3rd website may not be doing as great a job (or vice versa) as 2 of the other sites. It will also show you that the PPC budgets of the websites in addition to the amount of organic keywords ranking in the top 50 results for keyword.
When you click it will show you that the Key words in whatever bucket you click. You can view and download those key words for your use. As you can see I’m on the ads tab but the options are comparable once you click on the natural tab (on the upper box, the natural one on the bottom shows you total organic keywords).
Switching between the organic tab and the ppc tab (also as the Overall # of organic keywords + PPC ad budget should also give you an notion of which of the bigger sites are more to the PPC or SEO aspect of things which can be a fantastic barometer to look in if you chance to be concentrating on one place on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain name on the home page and also are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the site might split parts of the main domain, maybe a good place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to complete Keyword Ad History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (with a link to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Free Keyword Search Engine
Keyword Management and Reviews
Keyword direction is baked in to SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using monthly search volume, CPC, difficulty score, and monthly price. All these are SpyFu’s four main metrics where key word research is worried. On the left of the table are either the keyword you have researched and grouped yourself, or high keyword class tips from SpyFu. On the top right of this table you can then add selected keywords for lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its profound connection between SEO and customer relationship management (CRM). In the List Builder tab, there is a Best Lists segment with concentrated lists of domain names and key words like”Assets Which Pay the Most On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the choices.
Alongside Top Lists, there is a dedicated Company Leads tab. This acts the exact same manner You enter a place, keywords and businesses, and refine outcomes using filters like AdWords budget and SEO clicks. The research then returns a list of URL leads with that site advertising budget and available contact information that can be exported into your CRM or lead management system. I’d like to view SpyFu go a step farther with this and integrate its own SEO lead lists directly with a platform like Salesforce$75.00 in salesforce.com, but the instrument is already ahead of the curve. SEMrush has a lead generation tool, but that is the closest any optimization product I tested comes to what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for key word groups in countless businesses. Users can download the templates from the SpyFu website and then upload into an AdWords account.
The platform also includes deeper SEO campaign management Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated keyword study and rank tracking in a campaign. My SpyFu is just available in paid programs (not the free trial), but it allows you to set up multiple jobs tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and then include a new project. It’s the only and greatest example in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you take Keywords youbegin monitoring that reports back with weekly domain rankings and keyword position changes and’ve identified. I was able to set up custom SEO reports in a few straightforward measures: Enter a domain name and choose if to run a report on SpyFu’s suggested domain key words or custom key words. I entered my five habit key words in a field, picked up to five opponents’ URLs, and then was given the option to run a one-off report or a report.
That Type of competitive analysis is just another area where SpyFu stands out, as it also has a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the tool built an interactive information visualization which revealed where the top key words of PCMag overlapped with our opponents. There is also what SpyFu calls for a”key word universe,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This research breakdown is another feature which will help ways to gain an SEO advantage. Free Keyword Search Engine
Along with the SEO performance of its primary product, SpyFu has introduced a study tool named Nacho Analytics, which provides access to the web analytics of sites. Through this platform, you can view sections visitors, and on-page behavior.
Keyword Advertisement History
You will be shown by Advertisement Background, through color coded bars, how often the Key words appeared in a domain PPC campaign alongside any modifications in the ad copy (all of which may be exported into excel). It goes back to 2006 through the Bonus History Button and reveals a year’s worth of information.
So it’s fairly straightforward, which is what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here is the ad history of this keyword”, plain and simple. If you see a keyword being advertised on by a PPC advertiser consistent then it’s possible to look to apply that ad copy technique to some market of that keyword that is larger. If I were advertising for”resorts in Oklahoma” I would pay attention to that which ad copy was successful, as time passes, for this main/core keyword”resorts”.
Domain Ad History
Domain Ad History is similar to Keyword Advertisement History except it shows the History of a particular domain.
This tool is useful in Taking a Look Your competitors (or bigger players in your market ) and which ones they tried and abandoned (which could be ones that you avoid from the gate). All this presumes the domain you are currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes term relationships, Publicly accessible keyword information, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you enter. You can filter by CPC, search volume as you can see, and you can exclude key words.
For me personally, I would rather use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive research instrument versus a keyword search tool. Free Keyword Search Engine
Pricing and Strategies
Since I said, SpyFu’s Basic plan begins at $33 per Month when billed yearly (or $39 month-to-month). Though, unlike other tools in this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search results. All plans have an unlimited number of keyword group name, domain, backlink, and comparison search results combined with boundless data export. The performance that you receive with SpyFu for the cost is an important element in the reason we gave it an Editors’ Choice, along with the search volumes make the tool even more appealing for study that is keyword that is ad hoc.
That’s not to say SpyFu doesn’t cap anything. The Basic Program gives you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed annually) lumps leads and contacts to 500 and weekly monitored keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the firm has slashed its pricing since our review, making it attractive to SMBs.
I find their tools pretty useful for competitive search. I don’t use Their own Keyword Smart Search which They provide (in a straightforward fashion) in the price points that they provide is quite A combination that is nice. SpyFu makes its way into my arsenal on just about Each undertaking. Free Keyword Search Engine