Introduction Free Keyword Search Ranking
SpyFu is among the more feature rich tools, but has the Least appealing interface on the market. SpyFu provides SEO and PPC spy application options . Free Keyword Search Ranking
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform across the spectrum of SEO tooling, but for this review we are focusing mostly on its ad hoc lookup capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Management capacities and keyword recommendations are built in during SpyFu, but I started in the Keyword Research tab.
When testing each instrument, I used the Exact Same set of five Key words to observe how results differed between every one of my opponents. Were online shopping , digital advertising, pcmag, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that businesses might search for (such as publishers like PCMag) as well as to find associated search results and vulnerable competition websites.
After conducting searches in my five test terms, I discovered that SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with exactly how much money a keyword could be worth. After hunting”digital marketing,” for instance, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into key word overview, related keywords, advertiser background, ranking history, traffic, key word group, and SERP analysis. That is only for a single keyword query, showing how SpyFu does arguably the most granular deep-dive investigation into data of all the tools I tested.
Atop the primary results, SpyFu gave me not only CPC for the Keyword, but a daily and monthly cost breakdown as well as how many unique advertisers had emerged on the keyword in the last year. I got exactly the same level of price breakdown when I clicked on the Associated Keyword, which also enabled me to narrow results using a left-hand filter menu to a particular cost per day, daily investigation volume, difficulty score, and much more.
At the bottom of the results was the SERP analysis. This broke down every URL from the search results page, even however KWFinder and Moz Pro equally provide a much more comprehensive breakdown in this respect. SpyFu focuses on monthly cost, which may or may not be important to your small business. Results like the Advertiser History chart, a lengthy list and complicated diagram of the ads appearing on this search page over time, was somewhat too in the weeds for me as a novice SEO instrument user. But for advertisers and marketers, SpyFu can be a gold mine. Free Keyword Search Ranking
With SpyFu Kombat you can look at overlapping and site specific key words To get up to 3 websites. For the PPC version you may also find a graph which goes over a span of a couple years demonstrating that the general amount of keywords being bid on by all three sites. You can also rollover the chart to see key words specific to only 2 of the websites if you are feeling the 3rd website might not be doing as great a job (or vice versa) as two of those other websites. It will also show you that the PPC budgets of the websites in addition to the number of organic keywords ranking in the top 50 results for keyword.
When you click on an area of the circle graph it will show you the Key words in whatever bucket you click. You can see and download those keywords for your own use. As you can see I’m on the advertisements tab but the choices are comparable once you click the natural tab (on the upper box, the natural one on the bottom shows you total organic keywords).
Switching between the natural tab along with the ppc tab (also as the Overall # of organic search phrases + PPC ad budget should also give you an idea of which of the bigger sites are more into the PPC or SEO aspect of things which can be a fantastic barometer to look in if you happen to be focusing on a single area over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain name on the home page and also are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the site might split parts of the principal domain, perhaps a fantastic place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to full Keyword Ad History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (using a link to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Free Keyword Search Ranking
Keyword Management and Reviews
Keyword management is baked in to SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using minimal search volume, CPC, difficulty rating, and monthly cost. These are SpyFu’s four chief metrics where keyword research is worried. On the left of the desk are the keyword you have researched and grouped yourself, or high keyword class tips from SpyFu. At the top right of the table you can then add selected key words to lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and client relationship management (CRM). In the List Builder tab, there’s a Top Lists section with targeted lists of domain names and key words like”Domains That Pay the maximum On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are a few of the choices.
Next to Top Lists, there’s a dedicated Business Leads tab. This acts exactly the same manner You enter industries and keywords, a place, and refine outcomes using filters like AdWords budget and SEO clicks. The research then returns a list of leads with that site ad budget and contact information that can be exported to direct management system or your CRM. I’d love to view SpyFu go a step further with this and integrate its SEO lead lists directly using a stage such as Salesforce$75.00 at salesforce.com, but the tool is currently ahead of the curve. SEMrush has a beta lead generation instrument, but that is the closest any additional optimization product I tested comes to exactly what SpyFu offers.
However, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are keyword . Users can download the templates in the SpyFu site and then upload into an AdWords account.
The platform also includes SEO campaign direction With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated keyword research and rank tracking within a campaign. My SpyFu is just available in paid plans (not the free trial), but it allows you to install multiple projects tracking grouped key words plotted against SEO rank, traffic value, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and include a new job. It’s the only and best case in this roundup of built-in, SEO-focused PM.
There is also Keywords youstart ongoing monitoring that keyword ranking changes and reports back together with weekly domain rankings and’ve identified. Using the tab, I was able to prepare custom SEO reports in a few simple steps: Enter a domain name then choose if to run a document on SpyFu’s suggested domain keywords or custom key words. I entered my five custom keywords picked up to five opponents’ URLs, and then was given the option to run a report or a recurring report.
This Type of analysis that is competitive is another area where SpyFu stands outside, since it also has a tool called”Kombat” that is available in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the instrument immediately built an interactive information visualization which revealed where PCMag key words overlapped with our competitors. There’s also what SpyFu calls a”key word world,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature which will help unearth ways to gain an SEO advantage on your competitors. Free Keyword Search Ranking
Along with the SEO functionality of its Solution, SpyFu has introduced a study tool named Nacho Analytics, which provides access to the internet analytics of websites. Through this stage, you can see time-of-day traffic sections, and search-engine behaviour.
Keyword Ad History
You will be shown by keyword Ad History, through color bars, how frequently the Keyword appeared in a domain’s PPC campaign along with any changes in the ad copy (all of which can be exported to excel). It shows that a year’s worth of data up front and goes back to 2006 via the Bonus History Button.
So it’s fairly straightforward, and that’s what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here is the ad history of the keyword”, plain and simple. If you see a key word being advertised on by a PPC advertiser that is good consistent then it’s possible to look to apply that advertisement copy technique to a niche market of that bigger keyword. If I were advertisements for”resorts in Oklahoma” I would listen to what ad copy was successful, over time, for that main/core keyword”resorts”.
Domain Advertisement History
Domain Ad History is similar to Keyword Advertisement History except it shows the Key word history of a specific domainname.
This instrument is useful in Taking a Look Your opponents (or larger players in your niche) and which ones they attempted and abandoned (which could be ones that you avoid out of the gate). All of this presumes the domain you are currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic term relationships, Publicly available keyword data, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you could also filter from CPC, search volume, and you might also exclude keywords.
For me personally, I prefer to use the PPC keywords and the Organic keywords found In either SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a search tool versus a keyword search tool. Free Keyword Search Ranking
Pricing and Plans
As I just mentioned, SpyFu’s Basic plan begins at $33 each Month when billed yearly (roughly $39 month-to-month). Though, unlike other tools within this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search results. All programs come with an unlimited number of backlink , keyword, keyword group, domain, and competitor/domain comparison search results combined with boundless data export. The performance you receive with SpyFu for the cost is an important factor in why we gave it an Editors’ Choice, and the search volumes make the tool even more attractive for keyword research that is ad hoc.
That’s not to say SpyFu doesn’t cap anything. The Basic Plan provides you a potential of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed yearly ) bumps contacts and leads to 500 and per week monitored keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The firm has really slashed its pricing.
I find that their tools pretty useful for research. I don’t use Their Keyword Smart Search that They provide (in a simple fashion) in the price points they give is quite A combination that is nice. SpyFu makes its way into my toolbox on just about Every project. Free Keyword Search Ranking