Intro Free Keyword Search
SpyFu is one of the more feature rich tools, but has the Least appealing interface on the market. SpyFu offers SEO and PPC spy tool choices . Free Keyword Search
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform across the spectrum of SEO tooling, but with this particular review we’re focusing primarily on its own ad hoc research capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Management capabilities and recommendations are built in throughout SpyFu, however I began in the Keyword Research tab.
When testing each tool, I used exactly the same set of five Key words to see results differed between each of my competitors. Were pcmag advertising, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that companies might search for (such as publishers such as PCMag) as well as to discover associated search results and vulnerable competition websites.
After running searches I discovered that SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with how much cash a keyword could be worth. After searching”digital advertising,” for example, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into key word overview, related keywords, advertiser history, ranking history, backlinks, keyword group, and SERP analysis. That is just for a single keyword showing how SpyFu will arguably the most granular deep-dive research into key word data of the tools I analyzed.
Atop the primary results, SpyFu gave me not just CPC for the Keyword, but a daily and monthly cost breakdown as well as the number of unique advertisers had emerged on the key word in the last year. I received the exact same level of price breakdown when I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific price every day, daily search volume, difficulty rating, and more.
At the bottom of the results that are keyword was that the SERP analysis. This broke down each URL in the search results page, however KWFinder and Moz Pro both offer a more detailed breakdown in this regard. SpyFu focuses. Results like the Advertiser History chart, a lengthy list and complex diagram of the advertisements appearing on that search page over time, was a bit too from the weeds for me as a novice SEO tool user. However, for digital marketers and advertisers, SpyFu can be a gold mine. Free Keyword Search
With SpyFu Kombat you can look at overlapping and site keywords To get up to 3 websites. For the PPC version you can also find a chart which goes over a period of a few years demonstrating the overall number of key words being bid on by all 3 sites. You may also rollover the graph to see keywords specific to only two of the sites if you feel the 3rd site might not be doing as great a job (or vice versa) as two of those other sites. It will also show you that the PPC budgets of those websites as well as the number of organic keywords ranking in the top 50 results for keyword.
When you click on an area of the circle graph it will show you that the Keywords in whatever bucket you click, towards the right of this chart. You can view and download those keywords for your own use. As you can see I am on the advertisements tab however, the options are similar when you click on the organic tab (on the upper box, the organic one on the bottom shows you complete organic key words ).
Switching between the organic tab and the ppc tab (also as the Total # of organic search phrases + PPC ad budget must also give you an idea of what of the bigger sites are more to the PPC or SEO side of things that may be a good barometer to check in if you chance to be concentrating on one place over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain name on the home page and also are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at how a website might split parts of the main domain, perhaps a fantastic place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to full Keyword Ad History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (using a link to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Free Keyword Search
Keyword Management and Reviews
Keyword direction is baked into SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using minimal search volume, CPC, problem rating, and monthly price. All these are SpyFu’s four main metrics where key word research is concerned. On the left of this table are the keyword you’ve researched and booted yourself, or top keyword class suggestions from SpyFu. At the top right of the desk you can subsequently add selected key words for lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound link between SEO and client relationship management (CRM). In the List Builder tab, there is a Top Lists section with concentrated lists of domain names and keywords like”Assets Which Spend the maximum On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are some of the choices.
Next to Top Lists, there’s a dedicated Company Leads tab. This acts the exact same way as a search: You enter industries and keywords, a location, and refine results using filters such as AdWords budget and SEO clicks. The research then returns a list of URL leads with this site’s monthly ad budget and available contact information that can subsequently be exported into your CRM or lead management system. I’d like to view SpyFu proceed a step further with this and incorporate its own SEO lead lists directly with a platform like Salesforce$75.00 in salesforce.com, but this instrument is currently ahead of the curve. SEMrush includes a beta generation instrument, but that is the closest any additional optimization product that I tested comes to what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for groups that are key word . The templates can be downloaded by users from the SpyFu website and upload to an AdWords account.
The platform also includes deeper SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword research and rank monitoring in a campaign. My SpyFu is just available in paid plans (not the free trial), but it lets you install multiple jobs tracking grouped key words plotted against SEO position, traffic value, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and include a new project. It’s the best and only example in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you choose Keywords youstart tracking that reports back with weekly domain positions and keyword position changes and’ve identified. Utilizing the webpage, I was also able to set up custom SEO reports in a few straightforward steps: Enter a domain name choose whether or not to conduct a report on SpyFu’s suggested domain keywords or custom key words. I entered my five custom keywords in a field, chose up to five opponents’ URLs, then was given the option to run a one time report or a recurring report.
This Type of analysis that is aggressive is just another area in which SpyFu stands out, as it also includes a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the instrument quickly built an interactive data visualization which showed where PCMag’s top key words overlapped with our competitors. There is also what SpyFu calls for a”keyword world,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This study breakdown is just another feature that helps ways for one to acquire an SEO advantage on the competition. Free Keyword Search
Together with the SEO performance of its main Solution, SpyFu has introduced a study tool called Nacho Analytics, which provides access to different sites’ web analytics. Through this platform, you can view behavior , time-of-day traffic, and segments.
Keyword Ad History
You will be shown by Advertisement History, through color bars frequently the Key words appeared in a domain PPC campaign along with any changes in the ad copy (all of which may be exported into excel). It shows that a year’s worth of information up front and goes back to 2006 via the Bonus History Button.
So it’s pretty straightforward, and that’s what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here’s the advertisement history of this keyword”, plain and simple. Normally, if you find a keyword being advertised on by a good PPC advertiser persistent then you can look to apply that advertisement copy technique to some niche market of that keyword that is larger. If I had been advertising for”hotels in Oklahoma” I would listen to that which ad copy has been successful, over time, for that main/core keyword”resorts”.
Domain Advertisement History
Domain Ad History Is like Keyword Ad History except it reveals the Keyword history of a particular domain.
This tool is useful in Taking a Look at keywords Which Have Been effective for Your competitors (or larger players on your market ) and which ones that they attempted and abandoned (which may be ones that you avoid from the gate). All of this presumes the domain you are currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic term connections, Publicly accessible keyword information, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you could filter by CPC, look volume, and you can exclude key words.
For me, I would rather use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a search tool versus a keyword research tool. Free Keyword Search
Pricing and Plans
Since I mentioned, SpyFu’s Basic plan starts at $33 per Month when billed annually (roughly $39 per month ). Though, unlike other tools within this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search results. All programs have an unlimited number of competitor/domain comparison search results name, keyword collection, backlink, and domain name combined with data export. The functionality you receive with SpyFu for your cost is a significant factor in the reason we gave it an Editors’ Choice, along with the search volumes make the tool even more appealing for research that is ad hoc.
That’s not to mention SpyFu doesn’t cap anything. The Basic Plan gives you a potential of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed yearly ) bumps leads and contacts to 500 and per week tracked keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has slashed on its pricing.
I find their tools pretty useful for aggressive research. I do not use Their own Keyword Smart Search as described above but the number of information that They give (in a straightforward fashion) in the price points they give is very A nice combination. SpyFu makes its way into my arsenal on just about Every undertaking. Free Keyword Search